Chen Mo is naturally well versed in this truth. In a sense, "Prototype" is actually this type of game. In fact, its levels, plots, combat systems, etc. alone are not top-notch, but the only The unique point of "coolness" has reached the top.
This kind of game that is particularly outstanding in one aspect is the most suitable for hype.
With a large number of advertisements, "Prototype" almost killed most of the video websites and live broadcast platforms, spreading to a wider and wider player base.
Chen Mo's price for "Prototype" is 998, which is equivalent to half of the vr version of "Dark Soul". On the one hand, it is also for small profits but quick turnover, and to expand the paying group as much as possible.
In fact, Chen Mo's "Prototype 1" in his previous life adopted a free strategy in order to expand the player base, but the effect was not good. The reason is that free is not as good as discounted.
Because Prototype is a fast food game.
For a game like "Dark Soul", for core players, the main fun lies in the multi-week challenges and difficult levels in the later stage. The game content is very rich; but the main fun of "Prototype" is in the early and mid-term. Multi-week and high-difficulty challenges are not particularly interesting.
Just imagine, if "Prototype" is free, after the players have enjoyed the free stage, they have entered the sage time, how many people will choose to make up the ticket
After all, the coolest part of the game has already been experienced, so what's the point of buying it again
So Chen Mo's strategy is very clear, discount, but not free.
In terms of pricing, 998 is already a relatively cheap price for a vr game. It really doesn’t make sense to drop it to four or five hundred or even lower, because the follow-up profitability of this game is basically 0, and it’s not easy to add extra Charge items.
This price is the optimal price to expand the player base as much as possible while ensuring profitability.
In addition, Chen Mo also arranged for people to contact the major vr Internet cafes in China, especially the chain vr Internet cafes, to discuss cooperation with them about "The Prototype".
The specific content is very simple, that is, to launch the exclusive version of "Prototype of Massacre" in vr Internet cafes, and at the same time strive for some promotional positions for "Prototype of Massacre" in the Internet cafes.
The so-called exclusive version for vr Internet cafes means that these vr Internet cafes purchased "Prototype of Massacre" from Chen Mo, and installed it in the vr game cabin of the Internet cafes to enhance the player experience.
The specific price is calculated according to the number of VR game cabins, the more activated VR game cabins, the more expensive the price. The price of permanently activating "Prototype" in a vr game cabin in an Internet cafe is 1998, which is equivalent to allowing the account to be used publicly in an official form, and of course, the price is doubled accordingly.
To give a simple example, if there are 30 vr game cabins in a certain vr Internet cafe to activate "Prototype", then the Internet cafe needs to pay Chen Mo 59940 soft sister coins to purchase the activation permission of the game.
Players spend 50 to 200 yuan per hour in the vr Internet cafe, and the price varies according to the configuration of the vr game cabin.
The optimization of "Prototype" is relatively good, so it can run well in some low-end VR game cabins, so it is calculated based on the lowest price of 50 yuan/hour.
The original price of the vr Internet cafe is 50 yuan/hour, but if players want to play "Prototype", they have to pay extra, and the price has been increased to 80 yuan/hour or even 100 yuan/hour.
The specific money is set by the vr internet cafe itself and can be adjusted freely.
For players, 100 yuan/hour is a completely acceptable figure compared to vr game cabins that cost more than 100,000 yuan and games that cost more than 1,000 yuan. Some games with smaller capacity can only be cleared for a week. It's only an hour, and it's a good deal after a little calculation.
As for those games that lose interest after playing for an hour or two, it is more cost-effective to go to a VR Internet cafe to play.
As for the vr Internet cafe, although the price of the Internet cafe version is twice that of the normal version, it pays back very quickly. The pricing of each game cabin in 1998 means that as long as the player plays "Prototype" for 40 hours here, he can get back the cost, and then it will be a net profit.
Such a fun game, all the players in this game cabin play together for 40 hours is not too much, right
Moreover, in this way, it is equivalent to binding the interests of vr Internet cafes with Chen Mo. In order to make more money, Internet cafes will definitely try their best to promote "The Prototype".
For example, put up promotional posters on the outer walls of Internet cafes, put the game icon of "Prototype" in a prominent position on the desktop of the vr game cabin, or launch a special bundled recharge activity. How many hours did you experience Prototype, etc.
In this way, it is equivalent to a win-win situation. Players can spend less money to experience the game, Internet cafes can make money, and Chen Mo can also make money.
Of course, to be able to play like this, in the final analysis, is because "Prototype" is an extremely refreshing fast food game.
In Chen Mo's previous life, "The Prototype" was able to maintain a relatively high popularity in China, thanks to the Internet cafes.
Although it is all pirated.
I have to say that Internet cafes and this kind of fast food game are a match made in heaven. Many players who go to Internet cafes to play other games will choose to open "Prototype". The game can be cool from beginning to end!
Therefore, in Chen Mo's previous life, "Prototype of Massacre" has always been a popular stand-alone game in Internet cafes, and many people came into contact with this game in Internet cafes.
In the parallel world, Chen Mo himself, as the developer of "Prototype", must make good use of this point. It is absolutely impossible to play this game for free with a free strategy.
After Chen Mo sent cooperation intentions to various vr Internet cafes, these vr Internet cafes expressed their willingness to cooperate, some bought more, some bought less, but no matter how much, they were willing to use this game to enrich the Internet cafes. game library.
The owners of these Internet cafes are also very shrewd, they are very keen to feel that this game is very suitable for the characteristics of VR Internet cafes.
This is "Prototype", if it is "Dark Soul", the effect should not be so good...
After these vr Internet cafes received the cooperation plan of "The Prototype of Cruelty", they immediately put up signs and even banners, and advertised in eye-catching fonts: This Internet cafe can directly experience Chen Mo's new work "Prototype of Cruelty"!
Chen Mo also specially made a batch of cool posters and peripheral products of Alex, and gave them to some Internet cafes that ordered a lot of games as a means of publicity.
In addition, the "Prototype" cooperation vr internet café list has also been added to the Thunder game platform. Players can search for the nearest "Prototype" cooperation vr internet cafes on it to experience this game!