In foreign countries, although hise's "camera incident" has made it controversial and lost some market share, it has not caused it to collapse.
Because hise's main competitor in the world is not matrix glasses, but other brands. And other brands... basically have the camera function.
Therefore, the infamy of the "camera incident" is actually shared by other friends and businessmen. When discussing this incident, users in Europe and the United States basically focus on the entire "smart glasses" market, rather than just staring at it. The Hise family exploded.
Although matrix glasses have opened up a certain market share by virtue of the fact that they do not have a camera function, they are not well-established after all. Most European and American users instinctively distrust a Chinese brand that they have never heard of before.
It will take a long, long time from emerging to monopolizing the market, and it can even be said to be difficult to do.
This is also a reasonable thing. Just like mobile phone and computer brands, many domestic manufacturers sell well in the domestic market, but it is still very fantasy to enter the European and American markets to head-to-head with those established hardware manufacturers.
After the "camera incident" intensified, hise glasses also had to make a compromise in time, saying that it would launch new glasses with different shapes and remove the camera and live broadcast functions.
Although such a toss made the R&D team of hise glasses a bit painful, but it is an old-fashioned manufacturer after all, so it will not hurt the bones.
The new glasses are actually a matter of changing the authority and changing the color, so it was done very quickly, and the response was good after it came out. Seeing that hise glasses are about to pick up in Europe and the United States.
After all, smart glasses are the general trend, and most people still need them. Now that there are no worries about privacy issues, many people began to buy with confidence.
…
…
Chen Mo was talking to Zhou Jiangping with matrix glasses, browsing a report sent by him.
Zhou Jiangping was very happy to explain the current situation of matrix glasses to Chen Mo.
"At present, the domestic situation of matrix glasses is very good. It has won nearly 60% of the market share, and this number is still rising. Yesterday I told them to expand more production lines to ensure the quality of matrix glasses as much as possible. The production capacity can keep up with the current market demand... ”
"Many IT companies in China have expressed that they will provide an exclusive version of the app for matrix glasses, and add more mr functions in combination with the characteristics of matrix glasses. We are also actively cooperating with organizations such as ball games associations and municipal transportation departments. To communicate, tailor-made various professional apps for the matrix glasses, and let the matrix glasses further integrate into people's lives."
"As for the overseas market, the expansion speed of Matrix Glasses is also gratifying. The market share has reached 12.9%, and it has entered the top five in Europe and the United States, and even surpassed many old European and American manufacturers.
Hearing Zhou Jiangping's delighted description, Chen Mo didn't react. Instead, he frowned when he heard the figure of 12.9%, "So low?"
Zhou Jiangping paused for a moment: "Is this still low? The highest share of a single domestic mobile phone brand in the global market is only close to this figure, and it still includes data from the local area, Southeast Asia, and Africa. The market share of matrix glasses is 12.9% But after deducting the domestic market share, we are already making history.”
Chen Mo said: "Switch was sold overseas at that time, but it sold much better than this."
Zhou Jiangping was overjoyed: "Mr. Chen, you can't count that way. The switch is a special game console, and we are the only ones making it in the world. It is a proper niche gadget. Basically, the games you buy are aimed at you. There is no competition at all. But smart glasses are different, this is the general trend of future development, how many manufacturers in the world are staring at this piece of fat?"
"Moreover, the potential market for smart glasses is much larger than that of switch. Switch is aimed at a small group of players, but smart glasses are for everyone in the world! Overseas, matrix glasses are not so big. To develop an advantage, the road has to be taken step by step, and it is unrealistic to think of killing a giant like Hise within a few days of the product launch, right?"
Chen Mo asked: "The overseas versions of the matrix glasses have also updated those mr games at the same time, right?"
Zhou Jiangping nodded: "Updated, but the effect is not as obvious as in China. The main reason is that the cultural influence of "Three Kingdoms" is relatively limited, and it cannot spread to Europe and the United States. Although other mr games are also good, there are game manufacturers in Europe and the United States. I am developing mr games and publishing them on hise glasses. Not to mention the app."
Chen Mo thought for a while: "In other words, our mr game is not dominant at present."
"That's what it means." Zhou Jiangping explained, "But this is also normal. MR games are a new field, and designers all over the world have little experience. They are all in the stage of trial and error and exploring the way."
Chen Mo chuckled: "Old Zhou, there is nothing that a hit game can't solve. If there is, then come another one."
"Ah?" Zhou Jiangping didn't know what to do.
Chen Mo smiled: "It's okay, I'll just worry about it, and you don't have to worry about it. In short, we still need to increase production capacity. Matrix glasses will sell more in the future, so we can just produce Kejin. Our ultimate goal is to occupy the whole world In the smart glasses market, don’t be held back by capacity issues.”
Zhou Jiangping nodded: "Don't worry, I understand."
After finishing the call, Chen Mo began to think about his next goal.
At present, the development of matrix glasses in China can be said to be smooth, but the expansion speed abroad is far from Chen Mo's expectation.
The main reason is that there is no word-of-mouth accumulation of matrix glasses, and there is no technical advantage. For users in the European and American markets, there is no reason to buy them.
In China, "Three Kingdoms" is a very fun mr chess game, and the various mr games on the thunder game platform are also very attractive to players. But "Three Kingdoms" is not attractive to foreign players, after all, the cultural atmosphere is different.
As for other mr games, it is impossible for European and American users to buy matrix glasses. After all, these games are not popular games, and their influence is very limited.
For Chen Mo, it is impossible to work hard on the hardware. It is already very good that the matrix glasses have not lost to Hise in terms of hardware.
If he wanted to further expand the market share of matrix glasses in Europe and the United States, Chen Mo needed an explosive mr game that was more suitable for foreign markets than "Three Kingdoms", or... a lot of them.