On July 18, the new content of "Assassin's Creed" officially opened for trial play, and it will be released on the 25th.
This time the content is named "Assassin's Creed: Revelations", and the pricing has also reached a new high, 3988 soft sister coins.
In fact, the three collections of "Uncharted" have sold for 3688 before, but that is actually equivalent to three games, which can be purchased separately.
In terms of capacity, the modified "Assassin's Creed: Revelations" is actually four games. However, due to the existence of Desmond, the stories of "Assassin's Creed 1" and the Ezio trilogy can be connected together, so this is a super-long theatrical version, priced at 3988, which is already pressed again and again.
Of course, the game content of "Assassin's Creed: Revelations" is different from the collection of "Uncharted", and it cannot be bought apart.
As soon as the price came out, many players were stunned and rubbed their eyes, wondering if they misread the first digit.
"What do you mean? The price of "Assassin's Creed: Revelations" is 3988? Is this a soft girl coin? Am I not mistaken?"
"Is there a problem with the price on the official website? This price is double that of "Assassin's Creed: Origins"!"
"Is it the same as "Uncharted", a collection?"
"No, this seems to be a game, but it is said that the game is very long."
"My family is poor, please leave!"
Not only the players, but even many designers in the industry were surprised by Chen Mo's pricing strategy this time.
A bit too expensive!
In fact, the previous record for a single VR game in China was set by "Assassin's Creed: Origins" in 1980. And this time "Assassin's Creed: Revelations" turned out to double the price.
Although there was a collection of "Uncharted Sea" before, they were regarded as three independent games after all. Players could choose to buy them individually, and the average cost of each game was only more than a thousand.
But... "Assassin's Creed: Revelations" is not just for sale!
Even though players are used to the double 11 discount routine, the price of this game is still 2,000 oceans, which is really a bit extravagant.
This price discourages many players, and they plan to watch the live content and game reviews before deciding whether to buy it or not. As for things like exploring the way, let the local tyrants handle it.
…
In fact, everyone in the "Assassin's Creed" project team knows that the price of "Assassin's Creed: Revelations" is not only not high, but too low.
Double 11 is half price, and the game capacity of "Assassin's Creed: Revelations" is equivalent to four in one, and each game is only 500 yuan, which is half cheaper than "Assassin's Creed: Origins". Although the open world of "Assassin's Creed: Origins" is bigger, it's too bad!
Someone proposed to split "Assassin's Creed: Revelations" for sale, but Chen Mo rejected it.
In fact, it was Chen Mo's intention to keep lowering the price of games.
Starting from the Double 11 event, the games produced by Chen Mo are basically going in the direction of getting cheaper and cheaper. As for why...
Very simple, increase sales.
So far, the number of players on the vr platform is still relatively limited, not as good as mobile and pc platforms. Before large-scale technological innovations and VR game cabins entering the stage of parity and entering millions of households, VR games are destined to be enjoyed only by the rich.
However, even for those people who have VR game cabins, they don't just buy all kinds of games.
Other game companies maintain the price of vr games in the range of 1000 to 2000 because they are often deeply involved in a certain field of vr games, have a relatively fixed player base, and have limited ability to produce games.
For example, if a masterpiece is polished out in half a year to a year, and the player base is relatively fixed, even if the price is lowered, more people will not necessarily come to buy it, it is better to maintain the original price.
But Chen Mo's current situation is different from other game developers, because he can always maintain an extremely fast development speed, and even his own games collide with each other.
For example, the previous "Uncharted" collection and "The Last of Us" were launched at the same time, which is equivalent to hitting yourself. There is no way, the game has already been made, and of course it will be sold directly. If it fails, you have to wait for the schedule and keep it in your hand. Cover it
Moreover, since Chen Mo's games are almost all of different types and different IPs, the group of players attracted by the Thunder game platform is very common. Everyone is Chen Mo's personal fans, not fans of a certain game. I really want to buy Chen Mo's new game, even if this game is a type that I have never tried.
To put it simply, if Chen Mo currently has two games of ab and ab in his hand, and they both sell for 2,000, players will only choose one of them to buy because they are short of money; buy together.
After all, they earned it.
For Chen Mo, the cost is the same, and the income is also the same, they both earn 2000. However, the actual effect is different.
The first is to expand the player base, so that those who are not interested in b-games will also enter the pit. If the same type of game is released in the future, they will consider continuing to buy it.
The second is to give the players the impression that the "Thunder Game Platform" is very conscientious.
In the end, it squeezed other game companies and expanded its market share.
For the same price, you can buy two games from Chen Mo, but you can only buy one from other places. Moreover, Chen Mo's game is even better. How would players choose
For Chen Mo at this stage, earning more and earning less is actually not that big of a difference. The current Thunder Interactive Entertainment's strong game production capabilities have determined that he can adopt a strategy of small profits but high sales, while other game companies find it difficult.
As for the pricing of "Assassin's Creed: Revelations" this time, Chen Mo felt that there was nothing wrong with it.
Expensive is expensive, but value for money. After players have actually played it, they will understand that this game is also one of the most worthwhile games on the Thunder game platform.
…
On the day when the trial game started, a large number of players flooded into the new headquarters of Thunder Interactive Entertainment.
But this time there was no queue.
In fact, the previous experience store is still there, but like the experience stores in other first-tier cities, it is managed by special personnel, and the employees of Thunder Interactive Entertainment no longer work there.
The office area of the original experience store has not been moved, nor has it been remodeled, it is just left for players to visit freely. The game experience area and the holographic projection viewing area are still open to players as normal.
Some players who are close to the original experience store will still go to the original experience store to play, but the vast majority of players choose to come to the new headquarters.
After all, it is not a magnitude.
Many players worried about queuing and got up early on purpose, but after entering the new headquarters, they found that they were worrying too much.
It can't be filled at all!
Hundreds of players disappeared soon after entering the vr game experience area, and there were empty game cabins everywhere, without any crowding at all.
There are still players entering one after another, but even if it is a special day for the new game trial, the status of the personnel is the same as usual, so the players are not in a hurry, and they are very calm.
There were even a few players who decided to go to the theme restaurant to have breakfast first, and it would not be too late to experience the game after eating.