Building a brand from scratch requires a lot of effort from many people, three months
That is absolutely impossible. Any successful brand that successfully establishes its image in the hearts of the people may not be able to do it in three years, let alone the characteristic of these big brands in the empire - prestige.
Du Lin once gave some advice to those tailors. Industrialization would allow them to make more money. They did so, but now they have left a trap for themselves.
In the empire, behind all well-known or somewhat well-known clothing brands, there is a well-known craftsman. They either serve the nobility, the royal family, or money. No matter who they serve, first of all they Very famous.
For example, a tailor has served the royal family for several generations. Now the brand of ready-to-wear he sells is a light luxury product. Once the advertising slogan "royal blood" is used, the value will immediately double.
Consumers believe in these brands and the deeper values behind them, and they are willing to spend money on these well-known brands to show their wealth and comfort.
But Dulin is not that kind of old tailor, and Dove is even less that kind of old tailor. Want to spend a few months building a ready-to-wear brand that is competitive in the empire and even the world
Haha, it’s not impossible.
"As long as you can compress your profits, use better materials, more fine workmanship, and fashionable designs at the same price, and reduce the consumer group from the middle class to the low-income and proletarian classes, this will definitely be popular. ". After studying with several fashionistas for a period of time, Dove is not too unfamiliar with these things.
She couldn't use more specific and professional words to describe what she was thinking, but Dulin understood.
With the repositioning of the consumer audience and small profits but quick turnover, all he needs is to provide enough jobs for Ambiluo State, and he is not thinking about how much money he can make by relying on these garment factories. As long as he can keep his capital, it is already good.
In the past, he always felt that the main force of consumption in society was the middle class, which was indeed the case, so he wanted to create a mid-range brand that catered to the middle class. The economy of the imperial society is getting better and better, social dividends are increasing, and everyone is becoming richer than before.
For the low-income class and the middle-lower class sandwiched between them, they will inevitably look to the middle class and use the middle class to promote the sales of the brand, increase the brand value, and become a "popular brand".
In fact, there is no problem with this idea from the starting point. It can be said to be a very good choice. From the social phenomenon of those women who are willing to take out loans or become skilled women to buy a light luxury item, it is not difficult to see that the economic Prosperity brings many good things, but also some negative things, such as vanity.
The essence of these vanities is not entirely to compare with each other, but more to tell people around me that I can live a good life, I am worthy of these brands, and my income and social status are rapidly improving. .
This is also an inevitable phenomenon in the rapid economic development. During the period when the empire's economy was severely damaged in the past two decades, people were satisfied with having enough to eat and wearing one or two new clothes every year. They will allocate the actual use of the money in their hands more rationally and will not consume excessively because they cannot afford to waste it.
Now, as more and more wealth can be freely distributed in hands, people's strong desire for actual needs has transformed into a desire to improve their social level, and vanity comparisons have emerged.
I don't just want to buy these flashy things, I just want to prove that I am doing well.
Under such an atmosphere, the middle class, as the main force of social consumption, will inevitably lead to a series of market changes. However, Dulin thought of these things too simply.
Then Dove gave him some advice. If he really wants to build a brand similar to luxury in this regard, then he must get in touch with fashion and participate in more fashion festivals, such as various conferences in spring and autumn. , and then build a business brand in your own name, which will make it possible to achieve success within one or two years.
The fashion circle... forget it, Dulin doesn't have that time, but some people do.
Kinsale!
Thinking that this sister is thriving in the film and television industry relying on her own reputation, it is her turn to contribute part of her strength to the family. Will it cause her displeasure
That is absolutely impossible, she will definitely be very happy.
Dulin gave up his previous approach and adopted Dove's suggestion to start with low-end products. This low-end brand would not be listed in his corporate directory. This would damage the value of the industries under his command, so he Someone will be assigned to do this.
A busy life can always make people fulfilled, or it can also be said to be numbing, because when night comes, people who are very busy every day will sigh before going to bed, this miserable day has passed again!
In the morning, Du Lin was still fighting the dragon in his dream, when the ringing of the phone woke him up.
He looked at the dim sky outside the window, then sat up and picked up the phone, "This is Dulin."
An extremely unfamiliar voice came from the receiver, "This is the Ordo Regional Police Station, and I am Chief Mike. Mr. Dulin, do you know a Mr. Graf?"
Du Lin frowned slightly, took a cigarette from the cigarette case on the bedside table and lit it slightly uneasily, before saying "recognition".
"Mr. Dulin, I am very sorry to inform you that your friend Mr. Graf was attacked not long ago. He was seriously injured and has been receiving treatment at the Orodo Central Hospital. Before he fell into coma, he left a message: We tell you this.”
In fact, the local police department in Orodo is unwilling to do this. Who doesn’t know who Dulin is
Maybe people from other places only have a superficial understanding of Dulin and his self-promotion, but in addition to the city of Aldo in Cannes, there is also a city called Tenel. They have a more real understanding of Dulin. Du Lin also understood better.
In order to solve the gold robbery, Mayor Peter also borrowed some elites from the Investigation Bureau from Aldo, including a young man named Anpu.
But if they didn't notify Du Lin and then Du Lin knew about it, they would definitely regret it, so they thought about it and decided to make the call.
"Thank you very much, Chief Mike..., I think I remembered it." After Dulin hung up the phone, he called Pete, the president of Aldo's hometown association. Pete was obviously sleeping too, but he He couldn't sleep because he had to find out what was going on.
About two hours later, Peter called back, "Graf was stabbed several times. It had been a while when someone called the police. The hospital found this difficult to handle..."
Du Lin blew out the smoke gently, "What happened? Who did it?"
The last time Dulin and Graf met was because Graf's younger brother, the young man named Seaman, did some wrong things and directed and acted in a kidnapping drama, hoping to get more money from Graf for use. own squandering. Graf was unable to save He-Man himself, and then found Dulin, who easily helped them solve these troubles.
In the final warehouse, Graf used his fist of love to awaken He-Man's understanding of family, and the two brothers reconciled... shit.
Facts have proved that love cannot influence those who have fallen into the abyss. During Peter's investigation, Dulin learned that Seaman had developed a solid state not long after he returned, and he had argued with Graf many times over this.
Pete believes that this attack was most likely a raid led by Seaman, with the purpose of killing Graf and inheriting his brother's property.
What contributed to all this may have something to do with Graf's wife's pregnancy.
According to the current laws of the empire, the division of property is very detailed, which is also related to the fact that divorces often break out among many wealthy people. In order to ensure that their own interests are not harmed, these wealthy people even pushed for the passage of some bills.
One of them is that if a person dies unexpectedly and has no descendants, his pre-marital property will belong to his pre-marital family members, such as his father, mother, brothers and sisters, and the income from the post-marital property will belong to his wife.
But if he has a descendant, all the property belongs to this descendant.
Graf's wife is pregnant, which is definitely a huge blow to He-Man. Real life is not a knight's novel. After doing so many bad things and being educated by the fist of love, people can change their ways.
If this could really be done, why would prisons be needed
In short, in order to ensure that Graf would no longer be an obstacle to his pursuit of freedom, and to prevent the child in the woman's belly from taking away his source of life, Seaman planned this attack.
In the alley next to the apartment where Graf lived, at around 7 p.m., Graf, who was going out to buy alcohol, was robbed while crossing the alley, and then two young men stabbed him several times.
If a homeless man hadn't stepped on him, he might have died quietly less than twenty meters away from home.
After hanging up the phone, Dulin sighed. He asked Peter to deal with these matters. No matter who it was, he should control the person first.
Sometimes life is so unpredictable. In order to rescue his mother and brother, Graf ruined Dulin's plan, resulting in the death of many friends during the attack on Wood. It was precisely because of this incident that Dulin decided to kick Graf out of his team. A good brother who was not obedient, not smart enough, and dared to disobey his orders at critical moments could only bring disaster to him.
What’s even more ridiculous is that Graf’s two accidents were both related to his younger brother, the younger brother who made him willing to abandon all his companions, even to the point of rescuing him first even if he could sit back and watch his companions die!
Life is a cycle. No matter what you have done in the past, you will have to pay the price one day!
Last month my monthly ticket was sold out and I lost all my attendance. I feel like the world is full of malice.
(End of chapter)