"How's the sales?" Mark seemed to be sitting behind his desk calmly, not at all worried about today's unknown sales results.
Only under the desk where people couldn't see him, his legs were shaking uncontrollably and quickly, using this uneducated behavior to relieve the tension in his heart. Fifty thousand canned tapes were transferred to various major cities in the empire with the George family's newspaper sales channels. According to the latest market survey results of the George family, the number of newspaper buying groups in the entire empire affected by the George family's feature press syndicate is approximately 8 million, accounting for 30% of the total population of the empire.
Among the eight million consumer groups, there are about 300,000 to 500,000 people who can afford to buy tape. In order to avoid the situation of "not enough sales", Mark personally decided to fill 50,000 tape and send it to those with consumption potential. Sales are conducted in twenty-eight cities.
They also sent professional salesmen to contact the middle class people in these cities who had ordered newspapers by telephone, and introduced the tape to the public at a limited time discount price of 19 yuan and 20 yuan at a discount of 20 yuan.
No one knows whether it will succeed or whether there will be a hot sales scene as predicted by the company's senior management. It is a cruel thing to wait for the judgment of fate in anxiety and anxiety. Even Mark, a man in power who has been a teacher, can't bear it. He couldn't help but start shaking his legs.
The secretary in a short skirt pushed up her glasses frame, and the skin on her smooth thighs reflected a healthy luster. She glanced at her watch and shook her head, "Mr. President, today's sales results will not be known until one o'clock at noon at the earliest. "
Mark wiped his face, "Sorry, I was too impatient."
The total cost of these 50,000 tapes, including the contents and body, is about 1.7 million. If something unexpected happens, although the George family can afford such a loss, it will still be a bit of a loss of face. People will also scrutinize and question his decision-making, which will not be conducive to his future control of the family and all family properties.
Time passed bit by bit, and he even forgot to eat lunch. Mark couldn't feel the passage of time or hunger at all. He kept writing and drawing on the paper, all of which were simple lines and abstract shapes that were incomprehensible.
Just when he seemed to have forgotten about this incident and started to concentrate on painting, the secretary walked up to him with a smile. He raised his head and looked at the secretary in a daze, as if asking "What are you doing here?"
"Mr. President, our preliminary sales results have been calculated..." Mark's eyes suddenly regained clarity. He straightened his sitting posture and nodded slightly. The secretary continued, "We have sold in twenty-eight cities. We purchased 39,000 sets of tape, and almost 7,000 users expressed their willingness to buy it, but the cost exceeded their spending plan for this month, and they hope to purchase our tape next month!”
A sighing smile appeared on the secretary's face, "Congratulations, Mr. President, we succeeded!"
Yes, it was successful. Empire Star entered the industry earlier than other companies. So far, the total number of users Nasa has received is only more than 40,000, and it is approaching 50,000. But look at them, the first batch of products sold almost 40,000 units, and it is estimated that this number will increase after the evening.
Including those who have the intention to buy, the next issue of tape may sell a super sales volume of 60,000. This is definitely a big explosion, enough to rewrite the industry's discourse!
Seeing Mr. Mark happy like a child, the secretary also had a happy smile on her face. She could understand Mr. Mark very well. Sometimes she felt that Mr. Mark needed someone who was attentive and professional enough to take care of him, such as Talk about herself.
There are actually many people who think this way. Everyone knows that Mr. Mark’s wife has returned to God’s arms because of difficult childbirth. He was always a junk stock before he was forty years old. Pretentious and unwilling to bow his head, he wastes his life in a daze relying on a meager salary in a school. But after the age of forty, he soared into the sky, not only becoming the current head of the George family, but also creating the miracle with the highest sales volume in the adhesive tape industry. His future must be bright and brilliant, if this can intervene into his life….
Mark quickly recovered from the surprise. He pursed his lips and his expression became much more serious. The pen in his hand kept swinging up and down between his two fingers. "How is the sales volume at Empire Star? Our sales volume is Didn’t it have an impact on their sales?”
This is also a very important question, and it also shows that Mark has completed the transformation from a scholar to a businessman in the past two years. The market of every industry is limited. When external disruptors join, they will impact the original market and plunder the market share that belongs to other companies. Then obtain a rough number through overall sales to represent the capacity of the market, and finally define the nature for consumers and create targeted products. This is what a businessman should do.
If it were in the past, Mark's question would be meaningless, thinking that they would not be able to know the sales volume of Empire Star Media Company in this issue, but after Nasha took over the company, some less important data could be learned in time. .
The secretary untied the folder she was holding in her hand. Empire Star Media Company's tape was also on sale today. Mark specifically chose this time to release his tape.
In the eyes of the outside world, this may be a powerful alliance to continue to maintain the dominance of the two companies in the industry, but Mark understands that this is a war. He is demonstrating and showing off his muscles!
The secretary shook her head, "The sales at Empire Star have not dropped significantly, but have increased somewhat." After speaking, she looked at Mark with some worry, but could not find any depression on Mark's face.
"I understand, you make another trip to inform reporters and feature agencies that we need a press conference!" He stood up and walked to the rest room to start picking out clothes for himself.
That Imperial Star sales aren't declining isn't bad news, it's good news, and it means two things.
The first thing is that there is a higher level of repeated consumption capacity among consumer groups. If a person can buy one plate for his family, it means that he has enough wealth to continue consuming, and he may buy three or even four plates in the future. The George family's means of monopolizing the newspaper industry may be used again in this industry and work wonders.
The second thing is that this market has not yet bottomed out and is far from reaching its limit. If the sales of Empire Star have dropped significantly due to the release of the George family's tape, it means that there are only tens of thousands of people in the market. If competing for a market of tens of thousands of people requires more money and energy, then it is obviously not cost-effective. However, the sales volume of Empire Star has not declined, which means that there are still many consumer groups to be developed. Mark will also increase investment in the George family company and tilt the resources within the family.
The same information was also fed back to Dulin's ears through Nasha. Dulin, who was a little worried about Nasha, calmed her down and told her that she only needed to stick to the company's main line step by step.
After hanging up the phone, Dulin shook his head slightly. Nasha was still a little young, but she was very useful. For example, he could know the sales volume and other data of the George family.
In fact, Dulin didn't have any worries, because he was looking at the tape issued by the George family, and to be honest, there was nothing interesting about it. They mistakenly regard television as a traditional media like newspapers, or the sense of superiority brought about by their monopoly on the newspaper industry prevents them from figuring out how to play a new industry. For example, they broadcast news from newspapers in a way that the host reads the accompanying pictures.
Du Lin felt that this was boring and lacked enough appeal. If some of the things in the newspaper were only known to people in another way, such as being read by the host, then why would they spend an extra twenty or thirty yuan to sell them? What about a luxury item like duct tape instead of just buying a newspaper and reading it? The content in newspapers is more timely and cheaper, which is an advantage that "reading newspapers" does not have.
As for the "stage play" later on, the venue and scenery are indeed larger and more luxurious than those of Empire Star. There are also several very famous stars among the actors, and the content is also more high-end and the plot is more twists and turns.
If the melodrama of Empire Star is mass entertainment that involves shit and piss, then the melodrama of George Family is a historical drama.
People will applaud such a serious historical drama, but it seems a bit difficult to keep them watching...
Entertainment needs to be easy to understand, and it needs to allow people to enjoy a happy time, not to educate people, not to let people learn or reflect. That is not entertainment, that is a cram school.
Based on the above, Du Lin can understand Mark's intention. He is using the George family's heritage and financial resources to hurt others, and he also wants to occupy more market consumption positions, but again, they don't understand this industry!
As for why they were able to get off to a good start, it's very simple: habitual consumption.
It's like Keena and Dover both like the beef and steamed wheat kernels across the street from the old city hall. That store recently launched a meat sausage, and the sales are good, but just good. If the sausage cannot quickly grasp the consumption needs of the guests, there will be a big trouble.
People who don’t like to eat will refuse after one or two purchases, while some people who like to eat will continue to consume. If the benefits brought by the sausage cannot satisfy the store’s labor and financial investment, they may be faced with “helping others.” "embarrassing situation. Selling, making money is making money, but it always feels a bit uneconomical. But not selling it? You may lose those customers who like to eat sausages!
In the end, limited resources are wasted on low-profit products, causing more losses.
This is a big problem that the George family will need to face in the next few issues!
(End of chapter)