After Shi Dazhu left, Zong Qingxian couldn't help but ask: "Mr. Feng, do you really think his health care products company can make money?"
"Why not?"
"If it was five years ago, I believe it would be possible. He was also a master among masters in the sales of health care products. I learned a lot of ideas from him at the time. But at that time, the health care product industry was booming, and almost all sellers People who make health care products make money, and they also breed a lot of fakes!”
"But things are different now. After that blow, many health care product companies went bankrupt. Lehaha also gave up on health care products and mainly made beverages. There were so many health care products on the market at the beginning, how many can we still see now?"
Feng Yu nodded: "You are right. Most of the original health products are indeed no longer available, but haven't you noticed that there are new health products on the market?"
"Yes, it does exist. This is a legal industry in itself. But the era of huge profits has passed, and many health products cannot be sold at all!"
"That's because they didn't find the right position!" Feng Yuxin said, selling health care products as gifts is a genius idea!
Zong Qingxian was a little confused, positioning? What else is the positioning of health care products? Is it just suitable for the crowd
"Industries all rise and fall, and the big reason that affects the rise and fall of the industry is industrial policy! At first, the health care product industry went astray, and the market was filled with all kinds of fakes, so it was naturally severely punished. But after That severe crackdown just rectified the atmosphere of the industry. The fakes are gone, and those that can remain should be genuine."
"And have you noticed that people are starting to pay attention to health care products again? As long as we find a suitable entry point, it is not impossible for health care products to revive and become popular!" Feng Yu said firmly.
"Yeah?"
"An industry has to go through rapid development, steady development, stagnation and decline. The original health care products industry was cut in half during the period of rapid development. This industry has not really been eliminated by the market!"
Zong Qingxian nodded thoughtfully. When Feng Yu said this, it seemed that this was true.
The health care products industry did not decline naturally, but declined due to the rectification from above. Now that the industry has loosened its grip, it is possible for it to revive.
But Feng Yu's willingness to lend Shi Dazhu $50 million made him feel that it was too risky.
Feng Yu's investments are often difficult to understand, but in the end it turns out that Feng Yu is right. Maybe this time, Feng Yu is right too.
"Mr. Feng, when do you think the beverage industry will enter a period of stagnation?"
"It's still early. In fact, our beverage industry in China is still in a period of rapid development and has not even reached a plateau. Let's just say that the sales of our Lehaha products are increasing every year, right? Jianbao's sales have also increased again this year. A lot, right? Then there are many new brands that have emerged, and their sales are not bad. Think about it, how many times has it increased compared to five years ago?"
"When will it enter a period of stable development?" Indeed, as Feng Yu said, there are still some new beverage brands emerging, and their sales are not bad.
"It will take at least ten years. By then, the potential of cities should have been tapped out, and the rural market should have been opened up. Sales will still increase, but not too fast, and no new brands will pop up suddenly. coming."
In fact, before Feng Yu was reborn in his previous life, beverage brands continued to pop up every year, but some brands also disappeared. Either there is a problem with the business strategy or there is a problem with the funds.
At that time, there were many beverage brands and types on the market, but there were only a few brands that were really selling well. Liangle, Kangshuaifu, Tongtong, Lehaha, Huiyuan, Jiaduobao, Red Bull and so on.
Among them, what Feng Yu admires the most is Jiaduobao. It can become the industry leader with just one product. What a success.
But this life is completely different from the previous life. First of all, Liang Le was suppressed and could not hold his head up. Jian Jian Bao had no intention of declining. Le Ha Ha Bi had developed better in the previous life. Tong Yi and Kang Shuai Fu had no intention of rising.
Lebaishi is still there, but that's it. Lebaishi has given up on the northern market and focuses on the southern market. The main reason is that their sales channels are far inferior to Lehaha, and they don't have so many branches. The transportation cost is Not small.
Huiyuan has developed well by relying on the characteristics of juice. Since joining the major beverage alliance, it has even developed better and faster than in its previous life.
Zong Qingxian also told Feng Yu that if he had known that juice was so easy to sell, he should have been ruthless and merged with Huiyuan. Now if we want to make mergers and acquisitions, they won’t sell it.
But he didn't know that in his previous life, the force he had gained was suppressed by Red Bull and he couldn't raise his head, and later even lost money. But in this life, the force was developed earlier, and athletes were used as endorsements, which sold very well.
On the contrary, Red Bull is struggling in China and can only be active in southern Guangdong. It seems that it will not be as popular as in its previous life in this life. There are also carbonated drinks. Lehaha did not develop very well in the previous life, but it is very successful in this life.
However, Zong Qingxian agrees with Feng Yu on one point. It is difficult for food such as beverages to enter a period of decline. Just like people always eat whole grains, drinking is unavoidable.
Some beverage brands may decline, but the entire beverage industry will not decline. Just like tea, which has been passed down for thousands of years, many people still drink it and like to drink it.
"Mr. Feng, so the industries you invest in are all those that you think will enter a period of rapid development?"
"More or less, of course there will be some that will develop steadily, but at least in the short term, there will be no decline."
For example, supermarkets are currently in a period of rapid development, but in a few years they will enter a period of stable development. Perhaps in ten or twenty years, they will enter a period of stagnant development, but it is still very early to say that they will decline.
Online retail will squeeze the living space of traditional retail, but it will definitely not replace traditional retail. Just because online retail requires a certain amount of transportation time, traditional retail allows you to buy and leave.
There is also the motorcycle industry, which is currently in a period of stable development, but in a few years, it will also enter a period of stagnant development. But at that time, Songjiang Motorcycle can completely transform and produce electric vehicles. Electric vehicles will have another ten years of rapid development.
In fact, Feng Yu has also invested in industries that have not yet entered a period of rapid development, such as mining. He invested very early, but mining prices were not high at all at that time.
But in two years, the mining industry will raise prices across the board, and then it will be time for Feng Yu to reap profits.
Zong Qingxian looked at Feng Yu blankly. Is this the secret to Feng Yu's fortune? Look at the industry and then invest. But how did he identify those industries
…
(End of chapter)