Feng Yu's lazy character determined that he would not go up to speak. Although Fengyu Games was unveiled with a high profile this time and many wealthy people were invited to attend, it was enough to let them know Kameda Masao and Lin Tianming.
Among the rich people and representatives of major companies below, most of them congratulated, but some showed disdain, and some even had some jealousy on their faces.
Among those who were jealous was Junichi Inoue, the representative of Sanni and Norio Ohga’s assistant.
In their eyes, Fengyu Games is their competitor in terms of game development and operation. Feng Yu, on the other hand, is Sunny's competitor in many industries.
Since Sunny's music player was replaced by aIaps game console, this has become a new profit growth point for Sunny.
But at this time, the powerful Microsoft took a fancy to the home video game console industry and wanted a piece of the pie. Microsoft believes that they should sublimate from office necessities to life necessities. Obviously, the market for daily necessities is broader than that for office necessities.
At this time, Microsoft planned to support Sega. Unfortunately, the video game console launched by Sega at this time was too crude and had few games, so it was no match for Sunny.
If the game console cannot be sold, Microsoft, which develops the game console system, will not make any money.
So Microsoft turned around and discussed with Sunny, you can use our Microsoft system, and we promise to provide you with the best system to take your products to the next level.
But Sunny believes that Microsoft doesn't understand games at all and supports Sega to launch a home game console with a modem, saying that it can conduct online battles. What's the result? Did the console fail? It has been on pre-sale for so long, but not many people have ordered it. Even if it is sold, it will definitely be a failure and may not even be able to make back the cost.
Sunny would not make a wedding dress for others. They even felt that the reason why Sega came to an end was related to Microsoft's blind direction. Otherwise, Sega would have merged with EMI in the first place and would have provided users with more games to choose from.
It doesn't matter that Sunny rejected Microsoft, but Sunny actually chose to run the LInux system, which was Microsoft's worst enemy.
The LInux system is completely free, and it has been secretly obtained by many hardware manufacturers and pnetux has really made it as easy to use as Microsoft's system, or almost the same. Then Microsoft will definitely suffer a huge blow, and their profits will severely decline.
Sunny's move was considered a provocation by Microsoft!
This completely angered the somewhat arrogant Bill Gates. He decided to develop his own home video game console to defeat Sunny and teach Sunny a painful lesson!
The most direct way to enter a new field is to acquire powerful companies in this field. At this time, the one that can compete with Sunny's home video game consoles is Rentiantian, which currently accounts for 40% of the market. In terms of market share, Sunny holds more than 50%, and Sega has a little more. As for other video game console manufacturing companies, they are completely uncompetitive.
At this time, Bill Gates directly abandoned other companies such as Sega. He believed that Sega could not support it at all, and the one he was more interested in was Rentiantian.
But Rentiantian didn't want to be acquired by Microsoft. They were making profits, and they were at the peak of their career, with $6 billion in liquidity at their disposal.
How could a company with good profits and sufficient cash be willing to be acquired, even if it means acquiring some shares!
Bill Gates is very angry. Is it possible that he can only acquire Sega
At this time, Feng Yu, who knew that Microsoft was interested in entering the field of home video game consoles, took the initiative to find Bill Gates and told him that he also planned to enter the field of home video game consoles and asked Bill Gates if he was interested in a cooperation.
Originally, Feng Yu asked Aihua Xiaobawang to operate a video game console. Unfortunately, because he underestimated the technical difficulty and insufficient funds, Aihua Xiaobawang's technology was almost the same as Sega's Saturn game console.
And Saturn's current sales volume is less than 10 million units, completely defeated by Sunny and Rentian. Even if Aihua Xiaobawang launches a video game console, it will not sell very well, because the penetration rate of this game console in China is not as good as that of European and American countries, and even far less than that of island countries.
After all, Microsoft and Sega have jointly developed games, and they have more experience in this area than Aihua Xiaobawang, and Microsoft can get more game operating rights. Sega's failure has nothing to do with the fact that they have fewer types of games.
As soon as Feng Yu contacted him, Bill Gates became interested. He sent Ballmer over to investigate and found that the technology of Aihua Xiaobawang is really good. The most important thing is that home video game consoles need to store games in DVDs or CDs. In other words, DVD-related technologies, Crucial.
In DVD technology, Fengyu Electronics is more powerful than Sunny. Microsoft believes that Sega's failure is that Sega's game consoles use CD-Rom technology, which is relatively backward!
Feng Yu himself is also a shareholder of Microsoft, so it will be easier for everyone to cooperate.
Ballmer also learned that Sunny has always had a very bad relationship with Feng Yu. Feng Yu bought a controlling stake in aIa from Sunny, but now aIa has replaced Sunny as the music player. The leader of the market has made Suni's profits drop again and again!
Sunny regards Feng Yu as a thorn in his side and wants to get rid of him quickly! Now Bill Gates also views Sunny the same way. He wishes that Sunny's game industry would also fail.
The enemy of my enemy is my friend, not to mention that Feng Yu is a super rich man who is fully qualified to talk to Bill Gates on an equal footing.
Both parties have great advantages in terms of capital, technology and other aspects. Once they cooperate, they will definitely be able to launch a more popular game console, knocking Sini from the position of the boss, or even replacing it!
Of course, it would be better to teach Rentian Tiantang a lesson by the way. Who asked Rentian Tiantang to announce that it would cooperate with IBM? IBM has always been a company that Microsoft hates because it also competes with Microsoft on the operating system.
In this way, the basis for cooperation between the two parties will be higher. Today, Ballmer is here to congratulate Fengyu Games on behalf of Microsoft, and more importantly, to talk to Feng Yu about the cooperation issue they named game-Box.
Originally, Bill Gates wanted to call it Microsoft Game Console, while Feng Yu wanted to call it Fengyu Game Console. Later, both parties took a step back and changed the name to Game Box, or gBox for short.
However, the two parties have not determined the capital contribution ratio, equity ratio, and the rights and responsibilities of both parties. This is destined to be a difficult negotiation, because neither party is short of money and both want a controlling stake!
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