Producing a mobile phone with a camera
Everyone was shocked, this was simply a fantasy!
Even China's digital camera technology is far behind, and its mobile phone technology has just reached the forefront of the world, far from being top-notch. Are they preparing to find a new way to break out of the encirclement
The Zhongbao series launched last year has received very good response from the market and is very popular both at home and abroad. Isn't this year's research and development focus to launch a 256-color color LCD mobile phone
The mobile phones used by people in the previous life were all mobile phones with true color screens with 16 million colors, with extremely high definition and vivid colors. But at this time, the mobile phone screen is still monochromatic.
Either a gray screen, a blue screen, a green screen, or an orange screen, mainly these four colors. It is said that some foreign companies have also developed a purple screen, but the clarity is not as good as the gray screen. I just don’t know if the engineer who spent money to study this purple screen was fired.
At this time, Fengyu Electronics and Philips have fully mastered the 256-color LCD technology, and are absolutely confident that it will be moved from the laboratory to the factory for mass production.
They all thought that launching a mobile phone with a color LCD display this year would be enough, but unexpectedly, Feng Yu asked them to launch a mobile phone with a camera function, that is, a built-in camera.
At this time, they didn't even have digital photography technology, so could they just use Changhong's technology? But are the photos taken clear
"Mr. Feng, do you mean to launch a color screen mobile phone with a camera function at the same time?" Xu Lihua asked in surprise.
"If it weren't for digital cameras, this color screen technology wouldn't have developed so fast. And since we have launched a color screen mobile phone, if it doesn't have a camera function, what's the use of a color screen? Do you need a color screen to make calls, or do you need a color screen to read text messages? Or maybe you like to play colorful snakes or Tetris?" Feng Yu asked.
The development of color display on mobile phone displays was launched for camera phones, and then MMS, pictures, videos, etc. were gradually developed. Otherwise, the monochrome screen is enough for phone calls and text messaging functions. Just like the classic Nokian 1110, it had no new features except for a flashlight function, and the ringtones were all twenty-chords. It turned out to be the best-selling mobile phone in the history of the world, bar none!
And it was this mobile phone that really popularized mobile phones. It sold for thirty or forty dollars, and most families could afford it.
"But if a built-in camera is added to a mobile phone, then the mobile phone program will need to be redesigned to have the functions of picture preview, storage, and transmission, right? This will increase the core requirements of the mobile phone and the cost will rise. There will also be a color display , cameras, etc., will increase our costs, so the selling price will increase, right?"
"But the increase in selling price will affect the sales of our products. After all, we can't compare with Motorola and Nokia at this time, and we can't compare with Ericsson, Suni, Xiapu, Songxia, and Si Mobile phones produced by companies such as Star compete with each other. For such an expensive mobile phone, durability must be considered, and the casing must be replaced with more durable and fall-resistant materials."
"And with the addition of the camera function, the requirements on the mobile phone battery are even higher. Taking pictures is very power-consuming, not to mention browsing photos."
"Mr. Feng, if you calculate this, the cost of our mobile phones will double! What about the selling price? Doesn't it mean that mobile phones will return to the era of more than 10,000 yuan?" Xu Lihua was very excited. He felt that Feng Yu was making great progress. It's too big.
Mobile phones will be equipped with camera functions in the future. This is a good idea and he also agrees with it. But you can’t do everything in one step, you should do it step by step.
"You don't have to worry about the battery. Taihua Battery has been able to produce mobile phone batteries with larger power, 800 mAh and even 1000 mAh. And this time the mobile phone battery will become a small square and no longer connected to the back case of the phone. Connected together. As for the durability of the outer casing material you mentioned, you can still choose plastic. It just needs more protection for the camera and screen."
"The system development of mobile phones itself is going in this direction. The requirements for the core will increase, but it will not increase too much. Our costs will increase, but I estimate that the increase will be as high as two hundred US dollars, or even one hundred US dollars. That's about it. Don't forget what I told you, mobile phone technology will be updated every six months. If we don't make preparations at this time, we will always be able to follow Nokia and Motorola. When can we surpass them?"
How Nokia surpassed Motorola is not by continuously launching new products and adding the word durability. And what about the future? Nokia paid more attention to durability, but it was ruined. Only then did Nokia realize that technological innovation is the way to go.
At this time, the price of mobile phones has begun to drop. Although the extent is not very large, mobile phones with more than 4,000 yuan are already very common. One is that there are more mobile phone manufacturers, and the other is that everyone’s technology is slowly maturing and costs are falling.
"The goal I give you for this mobile phone is that the manufacturing cost is US$500 and the price is between US$600 and US$700. We must promote the revolution in mobile phone development and become the industry leader. As for the resistance you mentioned Don’t worry about breaking it at all. How many of you think are willing to break something that costs six to seven hundred dollars? Those who are willing to break it don’t care about spending another six to seven hundred dollars to buy a new one!”
Huh? Xu Lihua and Jiang Wanmeng looked at each other, and it seemed like this was the case.
Just like the camera they bought, it was expensive, but it might break even if it was dropped or thrown with a little force. Therefore, everyone who buys an expensive camera will take good care of it, for fear of getting bumped.
"At a time when the price of mobile phones is generally reduced, and even the price reduction is getting larger and larger, this phone we launched is a high-end feature phone, taking the high-end route, so expensive is our characteristic! You have to grasp the psychology of those rich people, Just like when they bought a mobile phone, they would buy one even if they don’t use it very much. Most of them are just for showing off. When your mobile phone can take pictures, can’t you take it out to show off to others?”
Showing off is not just China, there are many people in many countries who have this mentality. Even in the past life, many people bought fruit mobile phones, not because of how easy it was to use, but because they thought it was a good thing to use this phone!
"Then should we also study cheaper mobile phones?" Xu Lihua thought for a while and asked.
"We need to study the same. We go to two extremes. One is high-end, that is, selling expensive mobile phones with many functions, and the other is selling mobile phones with simple functions, but strong and durable, and the cheapest! So you are focusing on the production of mobile phones. , we need to think about how to reduce costs, and when it comes to mobile phone research and development, we need to think about how to improve the types of functions. If we can get ahead of other companies in both of these two things, then we will definitely become the world's number one mobile phone manufacturer and seller in the future!"
(End of chapter)