"President, it's a happy event, a great event!" Norio Ohga's assistant trotted into Norio Ohga's office.
"Huh? What's the big happy event?"
"AIWA has been sued in the United States and it has been in the news. This will definitely have a serious impact on AIWA's brand!"
Norio Ohga's eyes lit up: "Where's the newspaper? Bring it over and let me take a look!"
"AIWA's new product MP3 music player was sued by the Recording Industry Association of the United States for alleged infringement of intellectual property rights. The case will be formally opened on March 19, U.S. time..."
After Norio Ohga saw the news, the smile on his face gradually disappeared. Is this newspaper stupid? It doesn’t report AIWA’s illegal activities, but it always talks about MP3. Is this a news report or an advertisement
This report actually introduced all the advantages of MP3 in more detail than a product introduction. What good news!
"The company's R&D department is also studying this MP3, isn't it? When will it launch a mature product? I mean, a product that is better than AIWA's product!" Norio Ohga asked.
When AIWA launched its first MP3, Sunny, who was staring at AIWA, noticed it. They immediately set up a research and development team to develop MP3.
Sunny is also a giant in portable players, and its technology related to electronic products is also among the top in the world. Their team immediately analyzed the advantages of MP3 and immediately thought of how to amplify the advantages.
For example, in terms of sound quality, continuous playback time, storage capacity, size, etc.
In terms of sound quality, Sunny's technology at this time is already slightly behind AIWA, but in terms of storage, size, continuous playback time, etc., they believe that they can compete.
No matter which aspect surpasses AIWA, then they all hope to suppress AIWA in the MP3 product. Now that computers are developing so fast, electronic products in the future will definitely develop in a smaller direction. In the future, any Walkman, CD player or MD player will eventually be eliminated!
In this way, they can suppress AIWA again in the field of music players!
"President, our research and development was relatively late, and we started by dismantling AIWA's machines. At present, our technology is comparable to AIWA's second-generation MP3, in terms of storage capacity, continuous playback time, size, and sound quality. Almost. But it may take some time to surpass AIWA, after all, more of our researchers are focusing on the PS game console project at this time."
As soon as he mentioned this, Oga Norio looked unhappy.
That Feng Yu has to compete with them in everything. We made music players, so did you, and took most of our market share away.
We make computers, and you bought a stake in Lianxiang, making our products unsaleable in China.
We mainly develop the game console business. I thought you would stop following me, but I didn’t expect that we would turn around and cooperate with Microsoft to develop GBOX. This is simply too much!
We can't do other industries. If we have to do something, you can do it!
However, in the game console project, Suni is not afraid of anyone. If we come from behind and can suppress Rentian, we can also suppress you.
Don’t think that just because you have established a game development company, it will really work. Most of your companies develop online games, which are completely different from the 3D games of our PS game consoles.
Whether it is a TV game console or a handheld game console, you are destined to fail!
"Tell the people in the R&D department to increase the number of people in the MP3 project department and increase investment in R&D funds. When this lawsuit is over, we will launch Sunny's MP3!"
"President, this product is suspected of infringing on intellectual property rights. If we launch it, won't it also have an impact on our brand?" The assistant was shocked.
"Who said AIWA would lose the lawsuit? Who said it would be ruled as infringing on intellectual property rights? Then the Recording Industry Association of America is a fool. AIWA will win this lawsuit, and it will also make MP3 famous and make more people more famous. There are many people, go and buy this product." Norio Ohga shook his head, this assistant can only be an assistant, his vision is too poor.
"Why?"
"Let me ask you, how much does a genuine tape cost? How much does a genuine CD cost? How much does a genuine VCD or DVD cost? And this product will tell everyone that if you buy our product, you don't have to spend money to listen to music in the future. Just download it for free from the Internet. This is equivalent to a music player that never has to spend money to buy tapes, CDs and other products. Even if it is charged, it is cheaper than buying tapes, CDs, etc. Do you think anyone will be interested?"
The assistant was a little confused. So, this product will definitely become popular.
And once this product becomes popular, it will also have a great impact on Sunny. After all, Sunny's record industry is also one of the main revenue sources. Wouldn't this cut off one of Sunny's income chains
"President, if we still want to make this product, shouldn't we try our best to suppress it? This will cause too much damage to the copyright, and we own so many copyrights."
"No, this is precisely our advantage. We want to encourage the development of this product, but we also want to encourage everyone to spend money to download music in MP3 format from genuine websites. In this way, the value of our music copyright can be greatly increased. cut."
Norio Ohga was even more disappointed with this assistant. He couldn't think of anything like this and it had no value in training. In the future, you can at most become a good executor, but not a good decision-maker!
"By the way, immediately ask people to buy several websites that provide MP3 audio downloads. Put our music on it for everyone to download. Remember, there is a fee for this. Let the copyright management department study the specific charging standards. Compared with tapes Something should be cheaper.”
At this time, Four Star Company was also paying attention to the news about the AIWA defendant. The representative director of Four Star was a little depressed. He didn't expect that this MP3 player would actually develop so much. If he had known that the year before last, when his subordinates suggested developing this product, he should have supported it.
But at that time, the company was undergoing restructuring and had no time to pay attention to this. As a result, they missed the reputation of the world's first MP3, and instead fulfilled AIWA.
However, they immediately reacted and asked the director Wen who proposed the idea to conduct research and development in the subsidiary company. However, in terms of technology, it was already lagging behind AIWA.
But they are not discouraged. The Four Star Group is much larger than AIWA, and its technical research talents far exceed AIWA. Sooner or later, they will be able to surpass AIWA and lead the world in this product!
There are many companies that have noticed this news. Some of them have already noticed MP3 in advance and started researching it. Some of them are also preparing to research this product at this time.
All relevant consumer electronics companies believe that this portable player is the direction of future development and will replace Walkmans, CDs, MDs and other products and become the only portable player used by everyone!
This cake is huge, and AIWA has only taken the first bite. It’s not like they don’t have a chance to get a piece of the pie!
(End of chapter)