Payment software? Kirilenko doesn’t quite understand. Isn’t there online banking? Why do we develop payment software and sell it to banks
Seeing Kirilenko's confused look, Feng Yu explained: "Brother Ji, look, we have two payment models in online shopping malls, right? One is to pay the order online and then deliver the goods. The other is to pay for the order online and then deliver the goods. Place an order and pay on delivery, right?”
"Yes, one is for bank transfers, and the other is for cash. What is the payment software you mentioned for?"
"The payment software I'm talking about is called a third-party payment platform, which is a kind of credit intermediary. Look at our current payment method, cash on delivery, which is easy to be returned by the other party, and then we lose the freight in vain. Not to mention the freight, it's easy. This model creates a backlog of goods and is a hopeless way to attract customers and increase our credibility in the early stages."
"If you pay directly through online banking, once the goods received are inconsistent with the ones photographed, there is no way to return them. What can you do if other people's money has been collected? It would be too troublesome to refund the money, and it would make customers feel uncomfortable. The feeling of being worried about being cheated and not getting your money back.”
"At this time, a third-party payment platform is needed, which is what I said, the payment software we developed ourselves. The buyer pays us the money, and we notify the seller to deliver the goods. After the buyer receives the goods and confirms them, we Then we pay the money into the seller’s account, and during this period, we form a credit guarantee.”
"If the buyer thinks there is a problem with the goods, he can complain. After the website verifies that the funds have not been paid to the seller, it will be easier to refund, and there will be no situation where the seller will not pay back the money. This is a way for A payment platform that provides the buyer with more protection can greatly increase the credibility of the website. It can also replace cash on delivery and avoid wasting freight. The buyer has to return the goods before he can get his money, which can also avoid Seller’s loss.”
Kirilenko seemed to understand and asked: "Then why should others believe you? When an intermediary provides a credit guarantee, you must have a good credit record so that others can believe you."
Feng Yu pointed at Kirilenko, then pointed at his nose: "We are credit. We are here to guarantee this third-party payment software. Your and my net worth are enough to make customers believe that we will not lie to them. That little money, and their money was defrauded, we can afford to pay for it.”
"Are we here to guarantee it?" Kirilenko didn't expect this, but after thinking about it carefully, it seemed to make sense. No one would think that Feng and him would defraud customers of their money. The current user traffic is not large at all. Even if there are millions of orders a day, one order will cost one thousand US dollars a day, which is a transaction volume of one billion. Either of them can easily afford to pay this money.
"No, Feng, can the bank agree?" Kirilenko thought of a question.
"This needs to be discussed with the bank. What we provide is a guarantee, without any profit, and it can also greatly increase the bank's capital flow. Why would they refuse?"
"Wait, we don't take a penny of the profit? If we do a credit guarantee, we need to invest a lot, right? Not to mention software development, even for software operations, the funds required are by no means small. We don't take a penny. Should we just invest the money? That would be a huge loss!" Kirilenko looked at Feng Yu as if he thought Feng Yu's brain was caught in the door.
"No, no, no, we won't lose money. We will make more money through this software. Once the software is ready, the profits we can make in the future may exceed that of online shopping malls."
"Let me give you two simple examples, very simple financial principles. Look at our ordinary banks. You open an account, the bank keeps the money for you, and then gives you interest on a regular basis. Of course. , the bank does not lose money, it just uses the money to invest, such as lending, buying funds, etc. to make money."
"The most important thing here is an account. Whether you deposit or spend, there is an account, and this account is where the biggest profit lies."
Kirilenko's brain was completely out of control this time. His little financial knowledge was far behind Feng Yu's. He understood everything Feng Yu said at first, but he didn't understand when Feng Yu said that accounts were the biggest profit.
What kind of profit is there in the account? It’s just a record. Is this thing valuable? If we say it is a fake account, then this account may be valuable to some people, but most of them are real accounts. What is it worth? Can I still make money using this account
"You know that the United States has a credit record, right? How do they measure credit history? The most important thing is through the bank account! How much do you deposit, how much is your monthly inflow, how much is your outflow, how much you borrow, whether your repayments are timely, etc. , do you understand this?"
Kirilenko nodded, then shook his head. He understands all this, but he still doesn't understand what Feng Yu said about making money.
Feng Yu explained patiently: "The monthly inflow can determine your income. The monthly outflow can determine your consumption outlook. The destination of the outflow is the most important. Through this account, we can clearly see , what does this person do, and what does he like to buy. Of course, a big data analysis is required here, and the most important thing analyzed is a consumption habit. "
"Through this account, I know your consumption habits. So in terms of advertising push, do I have an advantage? I can be more targeted and push ads that you are interested in, right?"
Kirilenko nodded, that's true, just like he likes to drink. Many people who want to cooperate with him, the first choice is to treat him to drinks, especially those that he has never drunk.
In the past life, many people went online and found that some websites had Taobao ads, and some of the push ads on them were related to your previous consumption. Even the advertisements pushed to you on all other online shopping websites are related to this, because those websites also use the same third-party payment software.
This is only for the buyer, the seller also has great value.
"Another point is that through this account, we can know which product sells better, so we can increase production and reduce costs due to increased production."
This is the origin of those popular products on the Internet in the previous life. Without the support of these big data, who knows which product can be so popular? Would they dare to produce so many? Third-party payment software can clearly know which product will become a hit.
Kirilenko said excitedly: "In this way we can increase the consumption of the website, right? This is really a good thing!"
Feng Yu "..."
Did you just think of increasing your consumption? Have you never thought about cooperating with those popular manufacturers? Even if you sell this news, you can still make a profit!
(End of chapter)