Feng Yu was still inspecting AIWA when he received a call from Duan Yongping, saying that the price of Suini's PSONE had been reduced!
"What are you talking about? They lowered the price to US$259? And they also started giving away game discs? The reason is that Sunny has changed its brand culture? So what is their new brand culture?"
After hanging up the phone, Feng Yu felt speechless. Sunny's previous brand culture was "digitals, dreams, children", which is also the main consumer group of Sunny products.
But now, it suddenly changed and became a "ubiquitous value network."
The previous brand culture was quite reasonable and consistent with Sunny's original main products, portable music players, game consoles and other main profitable products. Even later digital cameras, mobile phones, etc. can also be included under digital.
But now what about this? Ubiquitous value network means they can do everything
Yes, Suni has made a lot of investments, such as Suni and rice cookers. Suni invented the world's first rice cooker, but they did not focus on home appliances.
Then Sunny invested in rice, ramen and other foods, or foods that can be cooked in a rice cooker. Of course, those industries eventually went blind.
Later, because the island country did not have heating, the winter was very humid and too cold, so Suni began to produce electric blankets, and then electric heaters and the like. These initially brought some profits, but later because the price of Suni was too high, Gradually it was eliminated.
Sunny was also the inventor of the world's first transistor radio. Soon, they were surpassed by others in radio, and then they started making televisions, such as picture tubes.
Finally, relying on these technologies, they made WALKMAN, which became popular all over the world. But now, it has not been surpassed by AIWA.
It can be said that many of Sunny's ideas were good, but in the end, none of them could be sustained for a long time.
Of course, during this period, they also invested in a series of blinding products. It seems that many companies in the island country are like this, including San0, Dongzhi, Songxia, etc., as well as Rentian. They seem to believe in not letting anyone go. Potentially profitable investment ideas.
Sunny also owns coffee, milk powder, toilet paper, hospitals... Maybe Sunny is not as good as the Four Star Group, but Sunny also has some investments that the Four Star Group does not have, and many of them look like black technology.
Do you think these things are related? There seems to be. But what if there is no contact? There's really no connection.
If this ubiquitous value network is the brand culture of Four Star Group, it would be more reasonable. After all, most of Four Star Group's businesses are profitable, and many of their industries can be managed within the company.
But most of Sunny's weird investments were losses.
Sunny, seeing that the film company is starting to make a profit, do you think their investments are correct? Are you planning to promote your company's products with the brand as the core
If it’s just like this, then it’s okay. There are a lot of weird investments from weird companies, and Taihua Consulting also has some weird investments, some of which are losses. Not every venture investment can make money, otherwise, what else would it be called venture capital
But Sunny actually lowered the price of the game console and added game discs. This was clearly an attempt to start a price war with GBOX!
In his previous life, Bill Gates ordered Microsoft to lose more than one billion U.S. dollars every year, but it still continued to sell game consoles? And later, the game console business began to make money.
The most important thing is that the game console business has caused Microsoft's stock price to rise again. Many people believe that this is another profitable business for Microsoft, and then Bill Gates took the opportunity to continuously cash out the stock.
It can be said that although Microsoft lost money because of this, Bill Gates did not lose money, and neither did the shareholders.
Of course, if you want to play this way, you must first be able to afford the losses.
Feng Yu originally had no intention of playing this way, because Aihua Xiaobawang has not been listed on the market, and he would not be able to earn the added value of the stock price by playing this way.
Moreover, because GBOX has the technology of Aihua Xiaobawang and the factories are mainly in China, the cost has been reduced and there is no need to lose money on sales.
But now, Sunny has made the first move, so why should Feng Yu be afraid of fighting
Who is afraid of the price war? Will Microsoft and Feng Yu be afraid of burning money to fight with others
Feng Yu called Bill Gates and told Sunnie about launching a price war. Bill Gates immediately said that the price of GBOX should also be reduced. When it was initially priced, he felt it was expensive because it was a new brand after all.
Although it has the aura of Microsoft and Fengyu Electronics, it is still not as good as Sunny and Rentian. He has long wanted to seize the market at a low price, but Feng Yu did not agree before.
Now that he had found an excuse, of course he continued to persuade Feng Yu. Anyway, in terms of losing money, Microsoft lost a small amount, but in terms of the stimulation of the stock price, Microsoft took a big advantage.
Now that Bill Gates has agreed, Feng Yu has also notified Zong Qingxian and Duan Yongping to start thinking about a price reduction plan for GBOX. It cannot be like the sudden price reduction of Sini's game console, so people who have bought it before will I feel at a loss. Some other bundled conditions should be given, or the bundling of game discs should be simply cancelled.
Duan Yongping thought about it and thought it would be easier to cancel the bundled game disc and pre-install a game on the game console, such as the now popular Diablo, which can now only be run on GBOX. Other game discs will be cancelled, which will reduce the price of the product overall.
Didn’t you change the price to $259? We sell it for US$229, which is already below cost. Moreover, Duan Yongping analyzed that if it were sold at this price, then Suini would definitely lose money.
Now that GBOX's reputation has spread, some people have begun to like the unique games in it. So just in time, the price of game discs has also dropped, stimulating everyone to buy this game console because of the games.
Originally, Sunny's market share was about half, Rentian's 40%, Sega's and GBOX's share of the rest. Sunny wants to directly defeat the new product GBOX by selling at reduced prices.
But I didn’t expect that GBOX would be so crazy that it would start selling at a discount.
Suini was okay and prepared, but Rentiantian and Shijia were confused. Are these two companies crazy? They don’t make much money to begin with, but if you still do this, are they still making money
As a result of this, Sega's sales data plummeted again, and Rentendo's game console sales also began to decline.
There was a joke in the past life. When the two giants in the industry start a war, the brands that generally rank third or fourth will gradually disappear.
For example, when Jiaduobao and Wang Laoji were fighting in the ring, Heqizheng suddenly disappeared. The year before, Heqizheng ranked second in sales.
Now Shijia has directly admitted defeat, but Rentiantian cannot be convinced, and Rentiantian has sufficient funds at this time. Isn't it just a price war? Who is afraid of whom
So, Rentian Tiantang also responded by directly adjusting the price of their game console to $199, with a tyrannical attitude of "come on, let's hurt each other"!
The media exclaimed, is the console war going to start again
(End of chapter)