In less than ten days, Liu Chuanzhi signed a cooperation agreement with IBM on behalf of Lianxiang Group. The terms of the agreement have not been announced to the public, but it is very clear that the two parties will conduct in-depth cooperation in PC in the future.
Outsiders don't know exactly what it is, but they discovered that IBM's stores in North America have added a new counter to sell Lianxiang computers. Lianxiang also added IBM counters to its store booths in China and other places.
IBM really agreed to hand over PC sales to Lianxiang Group, but it also put forward many additional conditions. Fortunately, although these conditions are somewhat harsh, they are not unacceptable. The most important thing is that Lianxiang has obtained IBM's sales channels and customer resources.
All these can make the sales of Lianxiang computers, especially notebooks, rise rapidly, and IBM's sales in Asia and Eastern Europe can also be greatly improved, but in general, Lianxiang Group is the one who takes advantage.
Of course, Lianxiang Group has also conducted other transactions with IBM, such as mutual technology patent licensing. In this regard, IBM has made a lot of money. After all, the number and value of their patents are much higher than Lianxiang's.
Feng Yu was very satisfied with Liu Chuanzhi's negotiation results. It seemed that the process of annexing IBM's PC business could be completed faster.
At the same time, Lianxiang began to launch a large number of advertisements in North America. The spokespersons included film and television stars, singers, sports stars, etc. All of them were young people, which represented the vitality of Lianxiang Computer and also represented Lianxiang. Target the main consumer groups.
The most important thing is that business magazines such as "Business Week" and "Forbes" also rated Lianxiang Group as the world's number one PC manufacturer and seller for the first time. Counting desktops, Lianxiang actually deserves the title. Three to five years is about the same. This is the result of public relations. This halo has also greatly enhanced the brand value of Lianxiang.
Gerstner also publicly declared on behalf of IBM that Lianxiang's personal computers were indeed better than IBM's in some aspects.
Even IBM admits that even thinking about computer technology is something that no other company has thought of.
They believe that IBM is inviting the wolf into the house. Lianxiang has dominated Asia for nearly five years, and has controlled the Eastern European market and entered Western Europe.
But in the Americas, especially North America, there has been little improvement. It seems that in the past two years, it is still at a loss.
This time IBM actually helped Lianxiang enter the North American market, so the entire Americas may be captured by Lianxiang Group. By then, Lianxiang will truly become the world leader in PC production and sales. Who can compete with it
IBM brings enemies into its base camp for the possible expansion of the Asian market. This is a stupid act!
But how do they know that IBM has not suffered a loss, especially IBM has not paid much attention to the PC business. They have paid more attention to the leadership in technology. They plan to invest no less than 2 billion in technology every year in the future. US dollars, for five consecutive years, a total of US$10 billion has been invested.
This plan requires a lot of funds, and IBM does not have so much funds for the time being. The stock price is now falling again, so issuing new shares is obviously not a good choice. Then it is acceptable to license some patented technologies to Lianxiang, or even sell the PC business to Lianxiang's part.
Lianxiang strongly announced to people: North America, I’m coming!
At this time, some media, led by Fortune and other magazines, started a new round of threat theories.
Not only do they want to threaten PC manufacturers and sellers in the United States, but they also threaten Chinese products and domestic products in the United States.
"Now our lives are filled with Chinese products, from cars to small buttons, all made in China. The clothes we wear are made in China, and the chefs in the restaurants, there are many Chinese people, Many of the construction workers in the house we live in are also from China, and the cars we drive, not to mention many parts, are produced in China, as are the car brands, also from China."
"Originally, we were proud that China was strong because of its low labor costs. Because they have a large number of people, many people cannot find jobs. Therefore, China's products are low value-added products and do not pose a threat to the United States. But Let’s take a look now. The common mobile phones in our lives, China’s Fengyu mobile phones, are leading the world. Sales will soon surpass Motorola and become the second in the world. Our home DVD player is Fengyu brand and made in China. . Now even the computers we use are made by China’s Lianxiang brand. China has already caught up with the United States in the field of electronics industry!”
…
Feng Yu naturally saw all these threatening remarks, but unlike others who looked anxious, Feng Yu looked at them with a smile.
"Boss, after this comment came out, aren't you worried that China's products will be targeted?" Masao Kameda asked curiously.
"Keda, the United States is different from you island people. They are not united enough. Moreover, the United States does not have any nationality. Their basic education determines that they pay more attention to protecting themselves. Even if these media say that China's products will catch up and What can we do if we surpass the United States?"
"Banning the sale of our products? This is impossible. If trade with China is cut off, the impact on people's lives in the United States will definitely be more serious than that of China. After all, we still have a good cooperation market in Eastern Europe. We can continue to explore the market in Western Europe.”
"If you don't ban it, but can only call for it, then it doesn't matter. Huaxia's products have obvious price advantages and are leading in quality. You are a consumer, how would you choose? Our brand awareness was not enough before, but now After the advertising campaign, brand awareness has increased dramatically, are you still worried that no one will buy it?”
"They claim our threat, which is just right. It is equivalent to helping us promote our brand. I am not happy about it. If your own country's products are not good, boycott the products of other countries. That is the choice of the weak. At this point, your island country It’s doing pretty well, and Lianxiang has conquered most of the markets in Asia, except for island countries and South Korea. In island countries, Sunny and the others are selling at a discount, which I didn’t expect.”
Kameda Masao was very happy to hear Feng Yu praise his country. However, he also lamented that in order to prevent the invasion of Lianxiang Computer, the consumer electronics giants in the island countries even joined forces to promote discounts. This method is only used by the weak.
When did the island country’s powerful consumer electronics industry end up in a weak position
"Boss, let's do something to deal with it, right?"
"Well, you go and do it."
Feng Yu stood up and looked out the window, overlooking New York City from his office in the Empire State Building.
China threat theory? Electronic product threat theory? I will let you know that this is not a false statement, it is true. Chinese electronic products will really squeeze out your American products to the point where there is no room for survival!
(End of chapter)