At this time, many users on the market have chosen flat-panel TVs that are more space-saving and clear. In addition, applications such as computer display screens, it can be said that plasma technology, is developing very fast.
However, there is also a kind of flat-panel TV, which is clearer at this time, especially in terms of viewing angle, plasma is better, and it also has obvious advantages in contrast and grayscale, and the layers are richer.
Philips' TV manufacturing is one of its main businesses. After Feng Yu exchanged shares with Changhong, he also entered the field of TV manufacturing, although Changhong was mainly producing LCD monitors for computers at this time. , this profit is higher.
Changhong is also the first domestic manufacturer to attack plasma technology, and Philips is also vigorously researching plasma technology. But I have to admit that in plasma technology, those manufacturers from island countries are currently stronger.
For example, Hitachi, Songxia, Pioneer, etc., and then South Korea's Four Star Group, LG, etc., use both plasma and liquid crystal technology. Neither of them is considered to be the best in the world, but the difference is not too great. Next are companies such as Sanni and Dongzhi in the island country, as well as some companies in Baodao.
Further down, there are companies such as Thomson, Philips, Changhong, and TCL. As for the United States, what they sell there are all Asian and European products.
At this time, plasma technology is actually better than LCD technology, at least more suitable for TVs, and it is indeed better than LCD TVs in terms of eye protection.
But plasma TVs have several major disadvantages.
First of all, plasma TVs can only be made larger, not smaller. The smallest one is over 40 inches! This eliminates the possibility of plasma entering the field of computer monitors. At least in personal computers, few people use such a large screen. It was also rare before Feng Yu was reborn.
Because people are generally very close to the monitor, it is too big and looks really uncomfortable.
Secondly, plasma has more advantages when processing dynamic images, but when it comes to static images, it is not as good as LCD. Especially the static resolution is similar to LCD for the time being, but in the future, it will still be left behind by LCD.
Furthermore, when a still image appears in the same position on the plasma screen for a long time, screen burn-in may occur. In other words, when watching a DVD on a plasma TV, it is not advisable to pause for a long time. Because plasma relies on voltage to activate special gases in the imaging unit, it is easy to burn out if it is excited for a long time. Liquid crystals, on the other hand, use current to change the crystal structure in the transistor, which is relatively stable.
Therefore, when the plasma TV is turned off, we often find that although it is turned off, there is still a shadow on the screen
The liquid crystal power is stable, and the plasma will dynamically adjust the wattage according to the intensity of external light. In other words, the wattage of plasma TVs is a range, not a fixed one.
The most important point is that in order to ensure profits and technological leadership, Songxia and other companies have monopolized the upstream panel resources of plasma and refused to open the entire industry chain to other companies for sharing. They believe this will lead to higher profits.
Indeed, plasma TVs at this time were more expensive than LCD TVs, and the profits were naturally higher.
Philips and Thomson are also giants in the European TV field. Now they are also facing a choice. Should they give up plasma and specialize in LCD? Or choose to do the same as South Korean companies and have two legs in parallel? Or give up LCD and specialize in plasma. .
The plasma technology developed by Philips in cooperation with Fengyu Electronics and others is already leading the world, and it has established several production bases in China and Europe. Of course, it is impossible for them to give up liquid crystal technology. Not just TVs, but also the huge market for computer displays.
But Thomson believes that plasma TVs have more advantages, and plasma should be chosen for flat-screen TVs. This is equivalent to dividing flat-panel TVs into two camps.
People like South Korea who have their feet in two boats will definitely not make a lot of money!
In his previous life, Thomson was also one of the supporters of plasma. As a result, the profits of plasma were getting lower and lower, causing Thomson to lose money, and finally fell into the 2008 world financial crisis.
Feng Yu still doesn't want to lose Philips as a partner. Without them, the advantages of plasma technology cannot be guaranteed. Color display, viewing angle, response time, resolution, etc. all require huge investment of funds and technical energy to research.
Feng Yu persuaded Philip to give up plasma and focus on liquid crystal. For the time being, it seems that plasma is not as good as LCD TV. But Feng Yu told Philips that computers will develop faster and faster in the future, and the market here will surpass that of televisions.
TVs include traditional fluorescent display TVs and flat-panel TVs. Flat-panel TVs are divided into liquid crystal and plasma. As long as we maintain an advantage in one aspect, we will be invincible.
Besides, as their production capacity expands, the cost will become lower and lower. While the price of plasma remains high due to low production capacity, LCD will have a good price advantage by then. With the improvement of other technologies, liquid crystal will inevitably be able to replace plasma.
If Philip insists on keeping his legs together, then Feng Yu has no choice but to slowly get rid of Philip in terms of LCD TV technology, even if he invests more, he will go it alone. Anyway, there are still Changhong technical staff, and TCL can be brought in when the time comes.
When Gage heard Feng Yu's question, he said seriously: "Mr. Feng, on behalf of Philips, I would like to give you a definite answer. We will abandon plasma technology research and specialize in liquid crystal technology."
"What about your cooperation with Thomson?"
"Thomson is conducting research alone. If the research yields results, we can purchase their patent license. Thomson is one of the companies with the most patented technologies in the field of consumer electronics. They can make a lot of money every year by relying on patent licensing."
Thomson is still on the old path, and he doesn't know whether he will go bankrupt again in this life. However, Philip agreed to Feng Yu's suggestion to give up plasma research and focus on liquid crystal technology, which made Feng Yu relieved.
In this way, it will be much simpler to stay ahead in LCD technology. The competitors are nothing more than companies from island countries and South Korea such as Suni, Dongzhi, and Four Star Group. As for Baodao companies, they are in the second echelon.
Feng Yu didn't know that Thomson immediately cooperated with TCL to build a factory in China and established TKK Company, specializing in plasma TV technology. Changhong also specialized in LCD TV technology under Feng Yu's suggestion. As for plasma TVs, leave them to TCL. Not many people in China buy them anyway. With them, they can block companies from island countries and South Korea to a certain extent. In fact, most people can't tell the difference between liquid crystal and plasma.
Feng Yu told them not to worry, plasma technology is a highbrow thing. If no one responds, more manufacturers will fall into the embrace of LCD, and by then, it will be the end of plasma TVs!
(End of chapter)