On May Day, Feng Yu and Li Na returned to Bingcheng together. One was to visit relatives, and the other was that Feng Yu also wanted to visit Bingcheng Machinery Manufacturing Group.
The group company has developed rapidly in recent years, especially electric vehicles. Including electric bicycles and electric motorcycles. As for electric cars, it has not started yet.
In fact, electric vehicles have appeared as early as the last century, and can be traced back to around 1834. However, due to the large-scale exploitation of oil and the continuous improvement of internal combustion engine technology, electric vehicles have experienced a period of stagnation for decades.
It was not until around 1990 that everyone started to study electric vehicles again when they saw that the price of oil continued to rise and the air pollution became increasingly serious.
The first person to research electric bicycles was none other than the Yongjiu Bicycle Factory in Shanghai. However, due to technical reasons, electric bicycles could not be sold at all.
As for electric motorcycles, they can’t even be driven.
Bingcheng Machinery Manufacturing Group was already able to manufacture electric bicycles in 1997, but the reason was the same: battery technology was not good enough, and some other related technologies were also relatively backward. At that time, motorcycle sales were at a During the outbreak period, there has been no production.
Nowadays, there are already trial regulations on motorcycle travel restrictions. Although they have not been officially implemented, it has been announced that motorcycle travel restrictions have begun in large numbers.
The peak period of motorcycles in the previous life was in 2007. Then it is said that because of the Olympic Games and the establishment of environmental projects, motorcycle restrictions were very severe. Major cities across the country began to implement them. The sales of motorcycles declined year by year. Electric motorcycles Car sales are increasing year by year.
And now, China has also approved its application for the Olympic Games and has begun to implement motorcycle restrictions on a trial basis. First-tier cities and provincial capitals are the first to bear the brunt.
Three years ago, there were only about 50,000 electric bicycles in the country, including imported products. Last year, the number of electric bicycles nationwide exceeded 500,000, and this year there is a trend of skyrocketing.
Since last year, once Songjiang brand electric bicycles were launched on the market, they have quickly become the leader in China's electric bicycle market thanks to intensive advertising, celebrity endorsements, larger brands and other factors, while electric motorcycles have also easily become the leader.
As for those who said they would make electric bicycles earlier and waited for the factory to do so, they can only stare blankly. Whether it is brand, technology, publicity or channels, Songjiang brand is far ahead.
Originally, Yongjiu thought that because they had done it earlier, when the sales of electric vehicles surged, their profits would also surge. To this end, they have also expanded their factory production capacity in the hope of continuing to occupy the top spot in the market.
Who would have thought that Songjiang electric bicycles would become a hit in the market as soon as they were launched. They recognized the brand, publicity, channels, etc., but technically speaking, the Songjiang brand turned out to be better.
Those foreign imported electric bicycles suddenly became unpopular because Songjiang Electric Vehicles conducted a performance comparison test on TV. As a result, Songjiang Electric Vehicles completely outperformed those imported products.
In fact, it's not that there aren't better products abroad, it's just that the products they sell to China are backward products. When they learned about the emergence of Songjiang electric bicycles, they quickly occupied the market, so they also began to introduce better products to the Chinese market.
But after the last comparison, Chinese consumers have become suspicious of their brand and do not believe that their electric bicycles are better.
Songjiang brand is an old brand with trustworthy quality.
Just such an advertising slogan made everyone remember it.
Yongjiu feels the most unfair. When did the Songjiang brand become an old brand? We have been using it for many years, but your Songjiang only has it for a few years!
The quality of your products is trustworthy, but the quality of ours is not trustworthy
Originally, Yongjiu's technology was good, and its cost control was pretty good, but after Songjiang's electric bicycles were launched, Yongjiu's prices were forced to rise. This was also the main reason for Yongjiu's market share to decline seriously.
why? Because I have been using my electric bicycle for a long time, it also uses Taihua brand batteries. They previously signed a three-year battery supply contract, and they just had to re-sign the contract last year.
This time, the price of Taihua batteries suddenly increased!
Yongjiu electric bicycles were forced to increase their prices, causing them to lose their competitiveness in terms of price. Originally, there are fewer factories in Yongjiu than in Songjiang, and their shipping costs are also higher. In this way, the average selling price of Songjiang brand electric bicycles is almost two hundred yuan lower than that of Yongjiu.
Two hundred yuan is not much compared to an electric bicycle, but don't forget that people who buy electric bicycles are not rich people, and two hundred yuan is still a lot for them.
This year, the production of electric bicycles is expected to exceed one million units, and the production of electric motorcycles is expected to exceed 500,000 units. In the electric bicycle market, Songjiang brand accounts for more than 70%, and in the electric motorcycle market, Songjiang brand accounts for more than 80%.
As the electric vehicle market becomes more and more popular, small factories are constantly emerging in various places. They completely misappropriated the patented technology of Songjiang electric bicycles and thought they were just imitating it.
These small factories have average technology, but they are better because they don’t need to operate a brand or do technology research and development. They have low publicity costs and use poor materials, so the average cost is actually lower than that of Songjiang brand.
Originally it was nothing, just imitate. There was no need to pursue Li Mingde’s intention. Anyway, they did not pose any threat to Songjiang brand electric bicycles, especially the engines of electric motorcycles. Those small factories could not manufacture them at all. Profit is the highest.
But it shouldn't, absolutely shouldn't be the case. Those small factories would put the trademark of Songjiang electric bicycles on them, and the nature of this would completely change.
Counterfeiting and counterfeiting are two different concepts. If you imitate, you don’t have to worry about it, but counterfeiting doesn’t.
The quality of electric bicycles produced by small factories is inherently poor, and in some cases, they have potential safety hazards.
A few days ago, a consumer bought a Songjiang electric bicycle. However, after riding it for less than a week, the battery burned out and he took it to a Songjiang electric bicycle after-sales service point for repair.
Only then did the company discover that there were counterfeit products on the market!
Li Mingde attaches great importance to this. It would be serious if counterfeit products flood the market, affecting the reputation of Songjiang brand electric bicycles, and even affecting the reputation and reputation of Songjiang brand and Bingcheng Machinery Manufacturing Group.
The reputation and reputation they have built through hard work must not be ruined by these people.
Li Mingde reported to Feng Yu and wanted to ask Feng Yu to come forward and ask the superiors to conduct a strict investigation on this matter and make these black-hearted businessmen pay a serious price!
(End of chapter)