"Mr. Shi, come here today, is there any good news?" Feng Yu casually clicked esc, and he was about to win this game of Warcraft.
"Of course it's good news. Huaren.com is ready to go online. All school, street and other information has been loaded, and even some state-owned enterprises, government agencies, etc. have also been loaded, which is enough to ensure the maximum perfection of personal information." Shi Dazhu said. The joy on his face.
"Oh? This is really good news. How about it? Are you confident that this Chinese website can quickly increase the number of registered people? Don't be like Lao Ma, who said it would surpass eBay in one month, but it took a month and seven days. , more than a week."
"Hahaha, one month and seven days is also a miracle. After all, Dibao.com started from scratch. The number of registered people in one month did exceed three million, but I didn't expect that the number of eBay registered people also increased a lot. Less. As for rapidly increasing the number of registrations for Huaren.com, I have an idea, and that is to promote it on university campuses."
"University campus promotion? In other words, focusing on finding classmates from middle schools and elementary schools? This is a good method, but in this way, doesn't it fix the users to the young group? At the beginning, we imagined that it would cover all groups of people. "
University campus promotion was the main promotion method on campus in the previous life. Flyers, advertisements and other means make college students become the first user group.
But that website in the previous life was called on-campus, and others focused on campus connections, which was initially the same as Facebook in the previous life. But Facebook's development is not limited to college campuses.
If it was really limited to campuses, Facebook's stock price wouldn't have soared, and little Zach wouldn't have become the world's richest man.
"But the main users of computers now are young people. Many older intellectuals still use computers to do two-finger meditation. They can't even chat. Mobile phones can only make and receive calls, and many of them can't even send messages. Text message." Shi Dazhu said with a frown.
"Don't underestimate the learning ability of those people, and computer operations are getting easier and easier now. Do you remember how troublesome it was when you first used a computer? What about now? Many computer functions can be done with just one mouse. As for them not knowing how to type, they can learn it. Many people still know Pinyin. An easy-to-use Pinyin input method is being developed by Naohu and Penguin. Qiandu has also developed it. By then, typing will become easier. Much simpler.”
"That's difficult too. Many people know Pinyin, but many people speak in dialects, and the words they spell out with Pinyin are not the words they want to say."
"Lianxiang Group has launched a gadget that is improved from a drawing tablet, called a handwriting pad. A handwriting pad uses a special pen to write on a handwriting board. At the same time, the handwriting board is connected to the computer and appears directly. The words you write. There are currently two modes, one is for the computer to recognize based on your strokes, and the other is that whatever you write will come out. I think there are still a lot of people who can write, right?" Feng Yu asked with a smile.
"You even want to develop such a good thing? I really haven't understood this. If this is the case, then it will be much easier. After all, most people who are illiterate cannot afford a computer, or they can't afford it. I don’t know how to buy it." Shi Dazhu looked surprised, "Then we go to some office buildings and government agencies and distribute some flyers and advertisements?"
Feng Yu shook his head: "It's okay to distribute leaflets and advertisements in schools, but it's not so good to distribute leaflets and advertisements in government agencies. There is another place that is more suitable for advertising, and that is Internet cafes."
cybercafe? Shi Dazhu thought about it and realized that it really made sense. Internet cafes are very popular nowadays. They are not only everywhere, but there are Internet cafes near schools and in densely populated places.
Many people who cannot afford computers at home usually choose to go to Internet cafes if they want to play games online, send and receive emails, chat about OQ, etc. This is definitely where a large part of China's Internet users gather!
"Mr. Feng, how do we capture other users? Internet cafes alone are definitely not enough, right? I know that there are also advertisements made by Xinlang and others, but this can only cover most users who surf the Internet, and there are many more Users who don't usually go online, how can we attract them to register?" Shi Dazhu humbly asked for advice.
He knew that Feng Yu was also a master among masters when it came to advertising and promotion.
"Mr. Shi, have you forgotten how to promote your product?" Feng Yu pointed out.
My product, brain money? That's all kinds of newspapers, online soft ads, plus overwhelming TV ads. Wait, Mr. Feng is talking about TV commercials
Website, advertising on TV? No one has done this before!
And TV ads are so expensive now. Local stations are fine, but CCTV’s prices have increased a lot. Even for satellite channels from other provinces, the prices are also going up. This website didn’t make a dime in the early days. , website construction, etc. will spend a lot of money. If we spend so much on advertising, the new company will be completely out of money.
"Mr. Shi, do you think advertising on TV is a bit of a joke? If you haven't tried it, how do you know it won't work? The advertising fee is very high, but it is nothing compared to the users we can attract. You see oq, it was free at the beginning, but now, through some value-added services, you can earn income, and the income will be higher and higher in the future. Why does Dibao.com allow merchants to settle in for free? It is not to attract customers. When there are more users, You can make money back in other ways. The paid services we provide are not always free."
In his previous life, Shi Dazhu's online game company became popular thanks to TV advertisements. At that time, many people criticized it. It was a crappy advertisement. A woman was sitting in front of a computer having fun. They didn’t know what it was.
But it was this kind of confusing advertisement that aroused the curiosity of many people. When they actually wrote down the website address and opened it, they were slowly attracted to the game, thus bringing great benefits to Shi Dazhu. made huge profits.
In previous lives, Internet companies like this advertised on TV, but there were quite a few. For example, Qiandu, 68.com, Xiaojie.com, Qianqi.com, Qianchengwuyouyou, etc. all advertise on TV. In conjunction with online advertising, street advertising, flyer advertising, etc., it attracted a large number of registered users, thus slowly developing and growing, and making more and more profits.
Later, these companies' advertisements were designed to be embedded in TV series and movies, constantly implanting the company's brand into the minds of the audience, so that when the audience thinks of such websites, they will be the first to think of them. website!
Shi Dazhu asked again: "How should we do this advertisement? What is the point of our promotion?"
"I've thought about the advertising creative. The point of promotion is emotion!"
…
(End of chapter)