This Fengyu S1 mobile phone is the most expensive one currently launched by Fengyu mobile phone, priced at US$1,499. In an era when mobile phones generally cost several hundred dollars, this is second to none.
Of course, its function is also very powerful. When Xu Lihua showed it at the new product launch conference, there were bursts of exclamations from the audience.
The functions of this mobile phone are much better than those of BlackBerry, Nokia, Dopod, etc., and it also has many top-notch functions of ordinary mobile phones.
Not only has the screen developed a 260,000 color screen, it is also a touch screen, and the camera has been upgraded. When Xu Lihua showed off those PS and other functions, many people were surprised.
They didn't know it yet, but cell phones were already capable of doing this.
However, many people still say that the price of this mobile phone is too high, but there is no way. This mobile phone uses all the latest technologies such as Fengyu Electronics, and the manufacturing cost is as high as one thousand US dollars. The cost of the system software alone , higher than all other mobile phones, because only Fengyu mobile phones and Aihua mobile phones use it.
However, Xu Lihua said that in less than half a year, as the cost of screens and other devices decreases, and the cost of system software decreases, the price of mobile phones will be reduced.
But Xu Lihua and others also believe that this kind of mobile phone should take a high-end route, and the price should be kept above one thousand US dollars. But now the most popular Blackberry, the price is not that high.
After market research, they believe that the high-end mobile phone market is still relatively blank, and they want to occupy it first. Feng Yu doesn't know if this will work, but he suggests that we should find ways to lower the price of mobile phones as soon as possible. Mobile phones should still be products for ordinary families and will become the most common electronic product in the future.
Xu Lihua said again at this time, didn't you say that mobile phones will develop in two extremes? Are there two directions: multiple functions and high price, or basic functions and low price
Feng Yu was speechless. He didn't expect that they were more extreme than him.
"Old Xu, look, your phone is more expensive than a PC. Think about it, how much does a PC cost now? A laptop only costs more than a thousand dollars. Do you think consumers won't Does it feel expensive?”
"So this S1 mobile phone is now mainly aimed at developed countries, where there are many rich people. The price of the next model will be about a thousand dollars, and by then the impression that we are a high-end mobile phone will be deeply rooted. If people’s hearts are changed, then it will be a good opportunity for us to expand our market share in the smartphone field.”
Huh? Feng Yu thought about it carefully and realized that this was what he meant. It seemed that there was really a way.
But there is another problem, that is, it will make others think that the profits of Fengyu Mobile Phones were particularly high at the beginning. Otherwise, how could the price be reduced so much later
"This... seems to be possible. If you think it is feasible after research, then it is feasible. But in this case, I think we won't be able to make much money in the Chinese market, right?"
"The retail price in the Chinese market is about 10,000, which is still profitable, and it is also aimed at the high-end market. This mobile phone can also be regarded as a test product. People are now paying attention to the advantages of our products. In conjunction with publicity, our plan is that after the third generation, it will begin to become Smartphones are mainstream.”
According to the one-generation-a-year plan, after three generations, that is, three years later. Feng Yu thought about it. Three years later, it seems that smartphones have not yet been able to replace non-smartphones.
"But with just this one mobile phone, do you plan to surpass Motorola?"
The sales volume of this mobile phone should not be too high. How can it surpass Motorola? After all, Motorola is the leader in the American market, and Nokia cannot even compete in the American market.
Xu Lihua smiled slightly: "Mr. Feng, do you still remember that you told us that you would create the cheapest mobile phone? The development of this mobile phone is also progressing well, and it is expected to be launched by the end of the year."
Feng Yu raised his eyebrows: "Are you talking about that phone with only basic functions? How much can the cost be controlled?"
“Forty-five dollars or so, we plan to sell it for fifty!”
The price of fifty US dollars is actually a bit more expensive than the Nokia machine from the previous life. In the future, this kind of cheap mobile phone will be very popular for a while. Not only in China, but also in many developed countries, it is very popular.
The best-selling mobile phone in the world is Nokia's 1110, with 250 million units, which it claims can never be surpassed.
Even if the profit of a mobile phone is only one dollar, there is still a profit of 250 million US dollars.
"Will it be launched by the end of the year?"
"It's not a big problem. We are currently undergoing final material testing, and we plan to have the service life of this phone reach three years."
"Can it only be used for three years?" Feng Yu remembered that in the previous life, Nokia's magical machine could be used for five or six years without any problem.
"Mr. Feng, isn't this what you said? It's best to control the service life of mobile phones to about three years? Otherwise, if consumers don't replace their mobile phones with new ones, our market will shrink. Our mobile phones have a three-year lifespan. If you insist on it, it will last four years." Years should be fine.”
Uh~~Okay, that makes sense.
People who used 1110 in the previous life were generally students and the elderly. Later, there were older phones with larger keyboards and larger fonts. This cheap phone for low-income people is relatively cost-effective to use for three years, with an average of three days. One yuan is not necessarily as expensive as the phone bill.
"If this phone is manufactured, our Fengyu phone will always be remembered in the history of mobile phones. How many units do you think this phone can sell?"
"Ten million units a year is no problem, but we can still sell them for three years."
Thirty million units
Feng Yu glanced at Xu Lihua: "You can dream bigger."
"Bigger? Can it sell 50 million units?"
"We in China alone can sell almost 50 million units!" Feng Yu said confidently.
"What? Fifty million units can be sold in China alone?! What do you mean, hundreds of millions of units can be sold around the world?"
"More than that. Think about it, bp machines have disappeared now, and the mobile communication device people use is mobile phones. Think about the development speed of bp machines at the beginning, and then think about the development speed of mobile phones now? Mobile phone prices are very high. Many people think it is expensive, but do you think those who don’t have mobile phones envy those who have mobile phones? When a low-priced mobile phone appears, I believe many migrant workers working in the city will buy one to keep things busy at home. When the time comes, you can find him.”
"And today's students, do you think they want a mobile phone? With tuition so expensive, it is not easy for ordinary families to provide for their children to study, and they cannot afford any electronic products. But if this mobile phone only costs 400 yuan, then what do you think parents will do? Will they be willing to give up? There are also some elderly people who are reluctant to use mobile phones. They are reluctant, not because they don’t want to use them.”
"So this mobile phone will lead the trend of cheap mobile phones. Maybe in two years there will be even cheaper mobile phones, such as those priced under forty dollars. So we have to work hard on the cost of mobile phones. Some basic functions. There must be no problems, then we can become the dominant player in the low-end mobile phone market!"
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Book club group, 520, 98, 468, welcome to join the group (to be continued.)
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