Feng Yu is also thinking about how to promote their handheld DV. Is it wrong to produce high-definition DV in one step
Feng Yu remembered that at this time in his previous life, there were many TV stations in China that specialized in shopping advertisements, and among them, there were many advertisements for handheld DVs.
But this kind of advertisement can only be played on local stations in China, but it is simply not feasible to put it abroad.
Feng Yu suddenly thought of a movie, a movie shot on a handheld micro DV. It was precisely because of this movie that more families bought handheld micro DVs.
The production cost of this movie was less than US$50,000, but in 1999, it grossed US$300 million at the global box office, making it the number one movie in history with the highest profit margin.
Its name is "Blair Witch."
This is a pseudo-documentary film. It was originally a game made by three students, but it was eventually bought by the film company for 200,000 US dollars, and then invested tens of millions of US dollars in promotional expenses. The issuer earned hundreds of millions of dollars.
Not only the box office of the movie, but the subsequent CDs were also very popular, and the peripheral products were also sold very well. At that time, many people even thought that this DV really captured ghost images!
Later, this pseudo-documentary technique was learned by many companies. They asked directors to shoot like this. The cost is very low anyway. Once one is successful, they will make a lot of money.
This kind of movie shot on DV was released abroad, and Feng Yu had seen it, but the picture was too blurry and not clear enough. Of course, this was also related to the DV technology at the time.
But now that HDV is available, why can't we use DV to shoot a high-definition movie? Even if there is no good script, there is no denying that there are such geniuses among the people.
Moreover, no one else has a good script, but Feng Yu does.
I watched so many movies in my previous life, and many of them left a deep impression on me. The most important thing is that this one can shoot short films, just like the domestic young director support program in my previous life.
Shoot a short film of five minutes to half an hour and post it on the Internet, so that others can realize that the video shot on DV can be very clear and beautiful, stimulating more people with movie dreams to buy it.
At this time, Feng Yu realized that without realizing it, he originally just wanted to make an advertisement, but now he actually made it into a movie.
The short films he can think of that are suitable for handheld DV shooting include "Peerless Female D-Silk" starring Martina Hill, "D-Silk Man" by Dapeng, "Excellent Lady" by Yu Shasha, and "Father" by Chopstick Brothers Wait, there are still some who are very impressive, namely Teacher Chen from Xiangjiang and Teacher Li from Baodao.
There must be others, but Feng Yu didn't think of them for a moment. When he went back to brainstorm, everyone could always come up with some good ideas.
In fact, this kind of small handheld DV is most suitable for shooting documentaries, but Feng Yu didn't watch many documentaries in his previous life. The ones that impressed him most were "A Bite of China" and "Survival in the Wild", but that needs to be very good. Feng Yu doesn't know much about the cutting, but also needs some other things, but he plans to find professional talents to handle this idea.
…
"Mr. Feng, do you want to use our small handheld DV to shoot movies? Not many people like to watch movies like "Blair Witch" now, and what they choose are Sunny products."
Feng Yu waved his hand: "What they want is the fuzzy feeling, and what I want is the clear feeling. This is what I think. One is to make sitcoms, and the other is to shoot documentaries."
"Mr. Feng, documentaries don't need to be high-definition, right? Do you want to shoot bugs or something? No one wants to watch that, right?" Xu Lihua felt that Feng Yu had found the wrong application direction. For ordinary documentaries, ordinary DV would be enough, right
"I am not photographing bugs, but food. I plan to launch a series of documentaries called "China on the Bite of the Tongue", which will be shot with high-definition cameras."
A documentary about food? Xu Lihua looked confused. Does anyone like this? On the other hand, there are cooking programs on TV, and they just shoot in a studio facing a kitchen. They don't need high-definition picture quality. It's better for you, who also shoots documentaries, and you also need to pay attention to high-definition.
If Feng Yu had not said these words but someone else, Xu Lihua would have thought that the other party was talking nonsense!
"Mr. Feng, is this idea really feasible?"
Feng Yu actually doesn’t know if anyone would like to watch Tongue when it is released now. After all, the living conditions in China at this time are completely incomparable with the time when Tongue was broadcast in the previous life.
"What about wilderness survival programs? This should be very attractive to people who like adventure, right? If you shoot alone, you can use a handheld DV to feel more realistic. And our high-definition DV will shoot clearer and more Small and easy to carry.”
"Mr. Feng, how many people in our country like outdoor adventures? But what you said reminds me that we can film travel programs on various scenic spots. Many people should like to watch this."
Feng Yu raised his eyebrows. There were not many people in China doing wilderness survival at this time, but it would be good to put it abroad. There are too many people who like to commit suicide, so what are you doing with nothing
As for China, Xu Lihua’s idea is very good. However, he does not plan to make the film a traditional travel introduction program, but to make it a self-driving travel diary situation. If he finds a man and a woman to film it, it should have a certain ratings and even be sold to foreign TV stations. After all, now People from many countries are interested in China.
And such a self-driving man and woman will be photographed from the perspective of ordinary people, which should be more marketable and easier to be accepted by people.
Feng Yu patted Xu Lihua on the shoulder: "Old Xu, you have a good idea. I think through the advertising placement in this program, many people will pay attention to our products. Then you will work hard to complete the technical difficulties, and this time we We need to start a price war with Suini and others and seize the market!"
Xu Lihua clicked his eyes. Could it be that Mr. Feng thought his casual words were feasible
But no matter what, Mr. Feng thinks it's okay. He is mainly responsible for technology. He is really not good at other aspects, so he won't worry about it in the future.
When it was time to choose an actor, Feng Yu was worried. "Into the Wild" was easy to say, so he would continue to look for Mr. Pei. Anyway, the show hasn't started yet, and Mr. Pei is probably still in the UK.
But he was a little worried about who to look for for this self-driving travel diary. You need to have a good image, be good at sports, and have good eloquence.
Feng Yu suddenly slapped his head, why did he forget about the Chinese brothers? There are many artists there. It should be no problem to find two less famous ones, right
…
(End of chapter)