"Mr. Feng, why do we go back further and further? Originally, we could also make professional-level digital cameras. You said that if we downgrade it to consumer level, the sales volume will be greater, but our current one should be considered entry-level, right?"
Zong Qingxian looked embarrassed. He always felt that continuous advancement and improvement of technology was the right thing to do. Why do the current products seem to be getting worse and worse? Although it is smaller in size and can even be said to be the most compact model currently, its functions are also weakened a lot.
"Old Zong, don't worry, this is just a test product."
Zong Qing breathed a sigh of relief. It was a test product. So, better products will be released later. This should be to deal with some tail-stock components, right
"We will launch a handheld DV with a lower price later. The price will be less than 400 US dollars."
"What? Mr. Feng, did I hear you right? You want to get a cheaper one? Mr. Feng, will this hurt our brand? Don't we claim to be imitated all the time and lead the trend? Are you not letting others think that Are we just making low-end products now?" Zong Qingxian was a little anxious.
Companies such as Aihua Electronics and Fengyu Electronics have invested so much in technology research and development, but as a result, product performance has not been improved, and instead they have started to consume brands
"No, didn't you hear what Xu Lihua said at the press conference? Our goal with this handheld micro DV is to allow every family to afford their own digital camera! As for the high-end market, of course we are not worried , it won’t be long before we continue to launch professional-grade digital cameras.”
“If every family can afford it, will there really be so many people buying it?”
"Old Zong, you don't understand the psychology of ordinary families. They also want to take a video as a souvenir when they go out to play, just like when I was a child, I could take photos during festivals. Not many families could afford it at that time. Cameras, but now, our mobile phones can take pictures, and we can take pictures anytime and anywhere, and then print them out. Do you think a video is more memorable, or a photo is better?"
"This... must be a video. After all, it has images and sounds."
"Yes, sound is also very important, and the people in the video are alive~~er~~ moving. And launching this cheap model also has the advantage of occupying the market."
“Many people don’t ask for high resolution when buying this product, because the TV at home is not high-definition, and our LED screens don’t have such high resolution, and they can’t even reach standard-definition resolution, so why should we? How about shooting such high-definition videos? On many TVs, our pictures look similar. Unless we zoom in, there will be obvious differences. But how many people will zoom in to watch it? The high-definition standard is for professional-level The above digital camera is prepared.”
"If our product worth $500 looks similar to their product worth $1,000, which one do you think consumers will choose? When they buy our product, then the products of companies such as Sunny will be unsaleable. , the market is so big, if we occupy it, they will naturally disappear.”
"In a few years, after this kind of entry-level digital camera is eliminated, our consumer-level digital camera can just be connected. Even in a few years, I am afraid that the market for consumer-level digital cameras will further shrink. If you really want to buy this Yes, I have to buy professional-grade ones.”
"Want to buy a professional-grade one? A professional-grade digital camera costs three to four thousand dollars, right? How many families are willing to give it up? How much does a little elf car in Songjiang cost? A digital camera is more expensive than a car. Yes, will so many people really buy it?”
"Three years ago, how many people bought mobile phones? How many people buy mobile phones now? And how high was the price of mobile phones initially? What about now? Who says the price of professional-grade digital cameras cannot be lowered? Besides, family income must It will keep growing, who says they won’t be willing to buy it?”
In the future, the market for entry-level digital cameras will become smaller and smaller, because people have discovered that the video shooting function on a mobile phone is no worse than these entry-level products, and some are even better. After all, at that time, there were 10 million pixel cameras. There are also many mobile phones with multiple functions such as optical zoom, anti-shake, and red-eye reduction. In this case, who would buy that entry-level guy
As for the consumer level, the market will be further compressed in the future, and it will become an embarrassing situation of neither rising nor falling. The resolution is not high, but the price is not cheap. People who really like it will buy a low-end professional-grade digital camera. Ordinary people think that a mobile phone is enough, and they can buy a mobile phone with powerful functions such as taking pictures.
Zong Qingxian was a little confused by this information, and his eyes were a little confused: "What you said seems to make sense, but who can say for sure what will happen in the future?"
"I can tell it accurately." Feng Yu looked confident.
Just kidding, if a reborn person can't even remember this basic trend, it will be a waste of time for God to give him a second life.
Zong Qingxian "..."
"By the way, during Christmas, our Fengyu brand mobile phone will launch the cheapest model. The same slogan is to make mobile phones affordable for everyone. Small profits but quick turnover. Sometimes it can also be applied to electronic products. of."
The first impression given by electronic products is that they are all high-end, and naturally the price is high. Feng Yu just went in the opposite direction and launched cheap products that provided the most basic functions.
"Is this why you asked them to acquire those electronic components that are about to become obsolete? Is this mobile phone you are talking about a strategic product?" Zong Qingxian seemed to remember something.
Feng Yu snapped his fingers: "Yes, this mobile phone will be remembered by history in the future. It will be the best-selling mobile phone in the world, bar none. In the future, no matter when people mention mobile phones, , they all think of our Fengyu brand, which may be more easily remembered than the first mobile phone with camera function and the first mobile phone with MP3 function that we launched.”
"Really? If it can really become the world's number one, it will actually promote the brand. You asked them to launch this kind of cheap micro DV just to become the world's number one in sales?"
"That's right, no matter how much the gap between product performance and high-end products is, the one that is most suitable for the market is the best. They are targeting professionals, and we are targeting ordinary families. Everyone has different positioning. But when our sales volume became the No. 1 in the industry Once that happens, everything is different.”
In the professional field, Fengyu brand is completely uncompetitive now, so it will make a big fuss about civilian products. Nowadays, civilian products are of the island country type, so Feng Yu will set up a new one.
Feng Yu believes that these seemingly low-end electronic products will surprise many people!
… (.)
(End of chapter)