After the first episode was cut out, CCTV agreed and put it on the second set of the life, economy and service channel. And this year, a digital paid channel was launched, which can also be broadcast simultaneously.
But they really demanded that the words Song Jia complained about be deleted, saying that they were not good for the city's image. As for other aspects, CCTV has no problem.
However, CCTV did not pay the producer, the Naohu Channel, a penny. Instead, it used one minute of advertising time before and after the program as the payment method.
Of course, this commercial break was bought by the brand's product placement in the show. Including Songjiang Automobile, Bingcheng Pharmaceutical, Fengyu Electronics, Lehaha Group, Yuelai Inn, Xinlang.com, Qiandu Network and Lianxiang Group.
A brand has fifteen seconds of advertising time, which is exactly two minutes for eight. As for some other product placements, they did not participate in the competition for this advertising time period.
The production cost of the program is not high, it does not require a large team, and there are no big stars. The production cost of one episode is actually very low. The fees paid by these companies have actually made the producer, the Naohu Channel, make money. If they can be sold to foreign TV stations, they can make even more money.
In fact, the shooting method Feng Yu told Song Jia and Li Chen was the live broadcast method used by network anchors in their previous lives. It's just that there is no way to do live broadcasts or interact with each other now, but this novel hosting method is eye-catching.
There is always a reason for a method to become popular. Feng Yu clearly told them the reason why this hosting method became popular, which is to be close to the people from the perspective of tourists.
Everything is done with the interests of tourists first. No matter whether it offends the scenic spot or the city, as long as we don't take the meaning out of context and don't confuse right and wrong, then there will be no problem.
If anyone comes to trouble them, Feng Yu promises to personally resolve it!
No matter which province he went to, Feng Yu had to be received by the first and second leaders. Which province didn't want Feng Yu to invest in them.
Take a look at the provinces that Feng Yu invested in before. Not to mention the annual taxes, how much benefits can it bring to them just by creating employment and industrial circles.
None of those people would offend Feng Yu, the God of Wealth.
This program was produced very quickly. At the end of January 2004, just as the previous program ended, this program was launched.
Feng Yu had previously asked the Naohu Channel to start warming up on the Internet and release the scene where Song Jia was cut out. At that time, Feng Yu also asked Song Jia about such a comparable sinner, but Song Jia said she was not afraid because she had already reported it to Shi Chang's mailbox in Bingcheng and got a reply on the same day.
Only then did Feng Yu realize that this girl was also very shrewd and not as careless as she seemed on the surface. In this way, as long as Bingcheng makes improvements in time, it will not become a stain, but will become a bright spot.
No one has ever seen a tourist attraction that humbly accepts tourists’ opinions and is willing to make corrections.
When promoting various tourist attractions, they always say that tourists come first and feel like they are at home, but when they actually get there, it is not as good as they advertise.
When anyone promotes, he or she is promoting his or her own excellent side. Who would expose their shortcomings to the other party
Bingcheng's reaction in this regard is quite smart.
In fact, Bingcheng's leaders originally wanted to cover it up, but when they heard that Feng Yu had paid for the program, they immediately changed their approach. After asking for instructions from the leader, the leader made the decision, made high-level changes, and used this as propaganda.
While the Naohu channel was playing this video to warm up, Xinlang News also reported on Bingcheng’s rectification of the tourist area in accordance with tourists’ suggestions. There was also an interview with Bingcheng’s leaders on the Sohu video. Tourists were welcome to submit various suggestions. Suggestions, citizens are welcome to provide comments, etc. in Shichang mailbox.
A bad thing turned into a good thing. When these news broke, Bingcheng's reputation was greatly improved.
…
"Mom, why are you watching this? You're watching Channel XX, which is replaying "Young Man Bao Qingtian"." A middle school student-looking person said.
"What's so interesting about the replay? Look at this show, it's really interesting."
"What is this? Isn't it just a travel show? Hey, I have an impression of this woman. Isn't she the one mentioned on the Internet, the one who caused a major blow to the tourism industry in Ice City?"
"What has caused a major blow to the tourism industry? Isn't this just a travel show? Look at their ice lanterns and snow sculptures, how beautiful they are."
"No, Mom, she said that some shops in the scenic area are robbing people, and the safety protection of some facilities is not in place."
"That person is right. Don't you remember how expensive the scenic hotels were when we went out last year?"
The two of them were chatting and watching TV, and the middle school student didn't notice that they actually got into the program.
…
"What channel should I change to? I can watch it very well."
"Dad, watch episode 2. The new program "China Travel Guide", the Internet says it's really good."
"If any new show is good, my show is good too."
"Just wait and watch the replay tomorrow. Don't miss this premiere. By the way, there is that Li Chen, the boy you said you like."
"Nonsense, I like it, but you like it, right? Dad will be happy if you can find someone like that. Forget it, let's see."
…
"What kind of show is this? It's too shoddy. Look at the camera shaking."
"This was taken by two people. Can it be compared with a professional camera? Besides, they either said it or bought two Fengyu brand DVDs for their own entertainment. Look at this picture, isn't it very clear? ?"
"You said this was shot by an ordinary DV? Not the kind of camera specially used by TV stations? Wife. Then let's buy one too. Next time we go out to play, I will shoot it for you. I guarantee it will be better than what this guy shot. good."
"Just brag. But you can also buy one. You can also take some records of our son's growth."
…
"Hey, that female host is so pretty. I heard she is from Bingcheng." The boy couldn't help but say.
"Put it down, the male host is handsome, and he is tall and handsome. He is a TV star." The girl retorted.
"These two seem to match each other quite well."
"Don't talk nonsense. The relationship between the two of us is work. It's all said on the Internet."
"Who knows? There are only two people in this show, and they are together every day, so sparks will inevitably fly."
"You are not allowed to talk about Li Chen!" The girl was angry.
"Okay, okay, let's not talk about it. Let's not talk about it. We have a holiday during the Chinese New Year. How about we also go to the Ice City to play? I have never seen real ice and snow in my life."
"That will cost a lot of money, right?"
"How much can we spend? Isn't there a travel guide planned out here? We won't waste money."
"Well, okay, let's go buy two sets of down jackets over the weekend. Don't let us freeze when we get there." The girl began to count on her fingers how much to buy.
The boy snickered. It was just the two of them on the trip. Things that should happen and things that shouldn't happen can happen.
…
"Have the ratings been calculated yesterday?"
"When it comes out, you would never expect that the ratings of "China Travel Guide" are so surprising."
Director Jia took a look at the ratings table. What, the ratings for the same period were actually higher than those for the same period? !
… (To be continued.)