These companies that were originally controlled by foreign capital have developed very well in China, at least their brands are very loud. With a good brand, good publicity channels and sales channels, even if the product is of average quality, you can still make money. If the quality is also very good, it can be very profitable.
If these companies hadn't done anything, it would have been difficult for Feng Yu to invest in them. I just took this opportunity to let Taihua Consulting invest a sum of money and get some shares of those companies.
In this case, although the proportion of state-owned equity has been reduced, with the shares of Taihua Consulting, it exceeds 67%.
This means that as long as both parties cooperate, foreign investment can be completely driven away. Of course, they won't do this for the time being, after all, they still have to consider the impact.
China accuses foreign capital of using commercial means to monopolize Chinese brands and squeeze out state-owned assets. We can't just turn around and kick away all foreign investment. It will be really difficult to attract foreign investment for development.
Feng Yu spent a lot of money back and forth, but Feng Yu did not lose money. Most of the money comes from foreign businessmen. The result this time was that most of the company's assets fell into the hands of Huaxia State-owned Assets and Feng Yu, but the company's strength did not grow.
Finally, those foreign businessmen have not completely abandoned the Chinese market, and they have also withdrawn a sum of cash, otherwise things will never end so easily.
…
"Mr. Feng, you actually did it this time. I have to say that the country needs to learn a lot from you in this regard." Commissioner Bao said with a smile.
"Commissioner Bao is so polite. We are working together here, and the credit is not mine alone. Besides, if it weren't for the country's full support, the result would not be so good. This incident will not have much impact on our country's investment promotion. Influence?"
"There is definitely an impact. Some foreign investors who originally planned to invest have become ambiguous again. But it doesn't matter. We in China cannot blindly flatter foreigners in order to attract foreign investment. I looked at the information and found out how well those companies were doing back then. Ah, before we knew it, it became a foreign-owned company, or even a wholly-owned company." Commissioner Bao said with a sigh.
"These are all normal. After all, we didn't know much about contracts at the beginning. When we Chinese people do business, especially those old businessmen, we verbally agree, and that's the contract. But they foreigners don't think so. They pay more attention to black and white words. . Besides, we were crossing the river by feeling the stones at that time, and it was inevitable that we had to pay some tuition. Now that we have completed our studies, some of the mistakes we made back then will not be made again," Feng Yu comforted.
"Paying tuition? This is a good metaphor! In fact, we have been reflecting on whether the original decision was correct. But there is no regrets about the past. At least now our economic development is getting better and better. In the past, we did not pay attention to the brand Value, it wasn’t until your rise that we discovered that intangible assets like brand can be worth a lot of money.”
"You don't have to be modest, that's the fact. It's also from this point that we began to pay attention to the national brands we once had and want to revitalize them. In the past, our country had many products that were very competitive internationally, but We don’t understand brand management, nor do we understand technology protection. Slowly, our competitiveness becomes weaker and weaker, and our peers are constantly catching up and surpassing us.”
"Now, we understand. It is not too late to remedy the situation. From now on, we will continue to support the former national brands, launch advantageous brands, and rush out of the country and go global!"
Feng Yu felt funny in his heart. He didn't even occupy the domestic market, but just wanted to rush out of the country and go global. Although this is possible, it is tantamount to giving up one's own advantages and exploiting weaknesses and avoiding strengths.
As a national brand in China, the first thing to consider is to occupy the Chinese market. Not to mention driving out those foreign brands, but we also want to become the market leader.
Just like Feng Yu's Fengyu brand, Songjiang brand and other famous brands at this time, they first occupied the Chinese market and then expanded overseas. After all, the Chinese market is the market they are most familiar with, and they have the most advantages in publicity and sales.
This will not only increase your own profits for product development and promotion, but also reduce your competitors' sales. The difference between one and the other can narrow the gap between the two sides.
For example, if Jianjianbao had not failed in the domestic market, why would it have considered entering overseas markets? If it weren’t for the halo bonus of being the number one in domestic sales, how could there be distributors in foreign markets willing to distribute
"Commissioner Bao, I personally think that it is better to let those brands establish a foothold in the country first, and then seek foreign markets. Take it slowly and don't take too big a step." Feng Yu wanted to say, "It's a big step." , easy to pull the egg.
Commissioner Bao nodded lightly: "What you said makes sense. You have more experience than us in this regard. Since you suggest so, we will definitely implement this plan. But do you think that the brand we should revitalize most at this time is What type is it?”
"Then it depends on which domestic product brands foreign companies have become the market leader. For example, cars, Songjiang is the market leader, and other car companies have also begun to launch their own brand models, which is very good. For example, agricultural and sideline products, Peking University Brands such as Cangcang and Huaxia Grain are also among the best in China, and even top in Asia. However, foreign brands such as daily chemicals, clothing, sports goods, fast food, etc. are more competitive and well-known, which requires focused support. Our national brand has come out.”
"You can revitalize some old brands and bring back people's memories. You can also develop some new brands and quickly occupy the market with better publicity and sales channels. In the early stages, you can even give up profits to occupy the market. , with the market, there will be no less profits in the future.”
Commissioner Bao nodded thoughtfully: "This requires careful investigation, but what if we are really uncompetitive in this aspect?"
Many industries cannot be revitalized overnight, and it is possible that input and output are not directly proportional, which would be a loss.
Feng Yu pointed to his nose: "If there is trouble, maybe I can help. If our technology is too different from the other party's, we can buy it from abroad. If the technology is not very different and we lack R&D funds, I will provide it. Although our isolation policy has proven to be a failure, we can actually be self-sufficient in most products. We just need to be careful not to let others widen the gap."
"It seems that the proposal to revitalize national brands should become a national policy. I talked with Mr. Feng for a while and learned a lot. After returning to the meeting, I will report to the leadership. If there is any need for Mr. Feng, I hope that Mr. Feng will Always help."
Feng Yu said yes, but couldn't help feeling a little proud. It felt quite satisfying to teach the leader.
…
Book club group, 52098, 468, welcome to join the group (To be continued.)