&/script> "Mr. Liu, our second order of netbooks has been completed, but there are still many messages on the Internet asking us to continue producing such cheap netbooks. Should we continue?" Yang Yuanqing asked with a happy face.
If the super sales of netbooks can continue to be maintained this year, then the production and sales champion in the PC market this year will be Lianxiang Group!
Global PC sales last year were just over 200 million units. Among them, Huipu, Daier, Lianxiang, IBM, Asus, etc. ranked in the top five, followed by Fruit, Dongzhi, Four Star, Suni, Songxia, Acer, etc. brand.
The sales volume of Huipu and Daier are not much different, and the lead is only a few million units.
Now Lianxiang has increased sales by one million units in a single quarter with a netbook. Coupled with the normal growth of other products, it is not impossible to achieve a counterattack this year and go from third in the world to first in the world!
What's more, is it possible that the sales of this netbook will continue to grow
Yang Yuanqing is very excited about this. He is very confident and full of expectations for this goal.
He is the vice president in charge of Lianxiang's PC business. In the past two years, there have been rumors that Liu Chuanzhi wants to give up the position of president, so he and the vice president in charge of the server are most likely to take the position.
The server is not even in the top five in the global rankings, only ranked sixth, while the PC may become the first. Which one is better and which one is worse can be seen at a glance, right
What's more, the overall profit of the PC business is higher than that of the server. PC is also the most powerful business of Lianxiang. The only difference between him and the top is a feat that no one else can match!
Now, this feat is delivered to your doorstep, and it is very possible to achieve it. Even if you fail, you can still take a step forward and become second in the world, right? Becoming number one in the world next year will be the perfect time to take over.
In fact, he also has a very strong competitor, Qiu Bojun of Lianxiang Yinshan, but Qiu Bojun has made it clear that he will not compete for the position of president of Lianxiang Group, which allows him to eliminate his biggest competitor. , otherwise with the strength of Lianxiang Yinshan at this time, he may not be the opponent of Qiu Bojun.
Liu Chuanzhi looked at the excited Yang Yuanqing, smiled and said: "Yuan Qing, sit down, let's talk."
Liu Chuanzhi stood up and sat on the sofa in the office with Yang Yuanqing. This Yang Yuanqing was indeed his favorite successor, and neither the Academy of Sciences nor Taihua Holdings had any objections.
Originally, he was hesitating between Qiu Bojun and Yang Yuanqing, but Qiu Bojun said that he was not interested in hardware, so he had no intention of competing for the position of president of Lianxiang Group. Then the only person Liu Chuanzhi wanted to inspect was Yang Yuanqing.
"Yuan Qing, the sales volume of netbooks is indeed beyond our expectations, but have you noticed that the profit of netbooks is the lowest, less than 8% before tax, while the profit of our other products before tax is the lowest. The profits are more than 10%. This means that although the sales of this product are good, the money earned is not particularly large."
Liu Chuanzhi began to teach Yang Yuanqing his experience. He really planned to give up the position of president of Lianxiang Group within a year or two. In a few years, he would also give up the position of chairman of Lianxiang Group, and he could feel at ease. Enjoy your retirement.
As for whether he can truly live a retired life, he doesn't know, but even if he wants to retire, he will do so when he even wants to be the number one in the world!
"And have you noticed that all the major PC manufacturers are now starting to develop netbooks, which can be seen from the orders of AMD and Eagle Video. After they all launch netbooks, the profits of this netbook will be further reduced. "
"Although we are the first to make netbooks, they have advantages in brand and market, so they may not be able to suppress us in turn. And our biggest advantage is price. But their output is also very large, although our labor costs are as high as It’s cheaper, but once they build up volume, the cost may not be higher than ours.”
"Although netbooks are positioned differently from ordinary laptops, they still occupied some laptop markets. Some people who originally wanted to buy laptops only used them to surf the Internet, watch movies, etc., but at that time they didn't have the The choice is to buy the higher priced one.”
"But now, when they have a choice, they will buy cheaper ones. While we have opened up a new channel, it has also affected the sales of our original products. The impact is not great for the time being, but it will become bigger and bigger in the future. .”
"In other words, the popularity of this netbook is premised on harming our own interests. The market will become smaller and smaller. Where will we go from here?"
Yang Yuanqing looked at Liu Chuanzhi and knew that this was a test for him. He thought for a while and replied seriously: "First of all, I think the most important thing for us right now is to become the number one in the world. The benefits of number one and number two bring to the company It’s huge, let alone compared to third place.”
"Another one is that we can also increase the volume, thereby reducing our costs. Now our netbook profits are not as good as ordinary laptops. That is because we have invested too much money in publicity, and now our reputation has been built. , the investment in publicity will be less and less, which means our profits will increase."
"The sales of our netbooks will indeed have an impact on the sales of our other models of notebook computers and even desktop computers, but the impact is not too great. The service life of netbooks is not long. It reaches the mark of five years and three years. It’s almost a year behind.”
"This backwardness is not only due to the backward performance of our products, but also because software and other developments are getting faster and faster, so software will have higher and higher requirements for hardware. It can be said that software will eliminate these netbooks."
"I think the desktop market will become smaller and smaller in the future, and notebooks will become the first choice for personal entertainment and corporate office work. Therefore, our research and development on desktop computers will be at the forefront of the world, but our research and development on notebooks must ensure that The world's leading!"
"Now the sales of notebooks are gradually increasing, and in two years the sales of overall PCs will increase. But in two years, some PCs will be eliminated, and they will become our repeat customers. The population is growing, the market is expanding, and new The demand has always existed, so I don’t think the market will get smaller and smaller. On the contrary, I think the PC industry will move from a period of rapid development to a stable period, and it will remain stable for a long time!”
Liu Chuanzhi had a smile on his face, and he was very satisfied with Yang Yuanqing's answer. He also discussed this issue with Feng Yu, and everyone's ideas were basically the same as Yang Yuanqing's.
"Very good, then I agree. We will continue to sell this netbook at 1 million units until sold out. After other manufacturers launch netbooks, our new products should also be successful!"
… (To be continued.)