Genius remembers "→网." in one second to provide you with wonderful novels to read.
"Mr. Feng, are we going to continue to increase our efforts to promote XOS? But now we don't have much profit. If we increase investment again, we will even lose money!" Qiu Bojun frowned, thinking that it was completely unnecessary.
For the time being, it seems that XOS has been suppressed by Microsoft's VISTA again, but according to the reputation of the system on the Internet, their XOS has completely surpassed Microsoft's VISTA. They just need to endure it slowly to win.
Feng Yu crossed his legs and looked at Lei Dajun with a smile: "Mr. Lei, what do you think?"
"I quite agree with Mr. Feng's point of view. We should continue to increase our promotion efforts. Now is the time for Microsoft to slack off, and it is also a good opportunity for us to expand our influence."
"The netbook promoted by Lianxiang Group has led to the trend of low-priced notebook computers, which has increased our XOS sales a lot. However, we have lost in the sales of system CDs and ordinary PCs with pre-installed systems."
"We launched it several months earlier than they did, but within a month we were losing ground. We had to fight back. Mr. Feng has much more experience than us in product sales. This can be seen from the netbook's hungry marketing plan. You can see it.”
Lei Dajun admired Feng Yu very much, and he had always been the president of Lianxiang Yinshan, so he had more exposure to sales management than Qiu Bojun, who was better than him in product design.
Feng Yu was very satisfied with Lei Dajun's answer. He explained to Qiu Bojun: "Lao Qiu, we can't just look at the immediate interests, we must look to the future. What is the future? Users are our future."
"As long as there are enough users, even if we don't make a penny now and lose money every day, there will still be countless investors waving their checkbooks and wanting to invest in us. But we can make money every day. But if there are fewer and fewer users, then the situation will be completely reversed.”
"I know you are worried about going public. But the market in Xiangjiang is different from the domestic market, and it is also different from the European and American markets. We even think about Yinshan, and it is definitely up to the standards of listing. You don't need to worry about this."
"Our most important task now is to grab users. Look at Microsoft, every time they launch a system, they can sell hundreds of millions, and this doesn't count the systems pre-installed by PC manufacturers. That's why they can sell it every time When we launched the new system, we made tens of billions of dollars in profits.”
"And if their users are only one-tenth, then they have absolutely no possibility of making a billion dollars. When the user base increases, profits do not simply increase, but increase exponentially. This is from the fruit company You can see this by comparing sales in North America with Microsoft."
"Of course, Guoguo's system performs best on Guoguo's computer. You may think this example is a bit special, but think about those small domestic portals and compare their number of users with Xinlang and others. You can You will find that their profits are completely out of proportion to their salary losses, and many of them are even losing money."
"Even if they are losing money, they are still working hard to promote. Why? Think about the original OQ, how much money was spent on promotion? There was not a penny of profit. But now, how much is their membership income alone? More Don’t say that they have unparalleled promotional advantages when entering other businesses.”
At this time, OQ was not as powerful as before Feng Yu's rebirth. At that time, OQ's advertising pop-up window charged the advertising revenue of many websites for a year, because they had the largest user group in China and the effect was remarkable.
The first thing all Internet companies need to do is promotion.
Just like Ma Yun, their team also spent a lot of money when building Alibaba. If Zong Qing hadn't invested in him first, his website would never have developed so well.
After Feng Yu invested again, the momentum is now so strong that it can easily suppress Yibei and eBay and become the number one brand in China's online mall.
"Let's talk about our XOS. Our market share in China is good, and Eastern Europe also maintains a leading position, but are you satisfied with this? Think about your original intention, your dream, is it to surpass Microsoft?"
Qiu Bojun and Lei Dajun looked at each other. They wanted to say that when they were making software, Microsoft was not so strong. The IT company brand they heard the most at that time was IBM.
"Mr. Feng, but as a result, our funds are not enough. The licensing price we give to PC manufacturers is very low, and the profit itself is not high. Our CD sales have also passed the initial period when consumers are curious and purchase. , now our biggest advantage is the selling price, should we continue to make a fuss about this?"
Microsoft launched this VISTA system, and the price reached a historical peak. Whether in China or Europe and the United States, it is Microsoft's most expensive system.
In China, only a regular family version has been launched, priced at 1,999 yuan. In foreign countries, this price is at least 50% higher than the price of XP!
Lianxiang Yinshan's market pricing for XOS is based on XP. Now compared with this VISTA, it is basically one-fifth.
They authorize PC manufacturers to pre-install the system on a computer for only 199 yuan, which is half the price of ordinary retail. Of course, Microsoft does the same thing. The pre-installed system price they give PC manufacturers is less than 1,000 yuan, but The gap is still very large.
Qiu Bojun believes that since the price has become so high, we should seize this key point of publicity to let consumers who plan to replace their systems choose their products.
"Price is an advantage, but we cannot continue to lower the price. If we lower the price any further, there will really be no profit and it will be considered dumping. We will increase advertising on online media. This is the most intuitive."
The proportion of people who buy computers does not go online, so online advertising is the most effective and cost-effective.
"Also, let those cooperating software vendors clearly mark their products as supporting only the XOS system. We have paid them, and they must also pay corresponding obligations."
"We are already in contact with this, but as a result, we will definitely have to increase our investment."
"It doesn't matter, the current investment is for future output. Microsoft is too arrogant. Their products, which sell at such a high price, are not worth the price at all when compared with ours. Soon the negative comments from consumers began to There will be more and more, and our positive reviews will also be more and more. When XP really stops updating and maintaining, that’s when they will pay the price!"
Feng Yu is extremely confident about this!
… (To be continued.) Mobile phone users please visit m.read for a better reading experience.