"I think we should increase our advertising and brand promotion efforts. The best way is to concentrate resources on promoting Fengyu as a brand!" Jiang Wanmeng said immediately.
Xu Lihua quit at that time: "Lao Jiang, what you said is wrong, isn't it? In terms of mobile communications, we, Aihua Electronics and Aihua Electrical Appliances, jointly developed Aihua Xiaobawang, and your Fengyu Electronics and Fengyu Electrical Appliances are Auxiliary."
"If we had only been operating the Aihua brand back then, our mobile phone production and sales would have already ranked first in the world. In order to promote the Fengyu brand, we only sold it domestically, and we haven't even gone abroad yet. Now you are planning to sell it Also take away all the domestic market?”
"Lao Duan, tell me, is Lao Jiang going too far?"
Aihua Electronics first made communication products, starting from the research on bp machines. At that time, Fengyu Brand was still selling humidifiers and vds. The first person to make telephones was Aihua Xiaobawang. They were the first to make cordless phones.
Because it is said that brand promotion should be divided into priorities. We mainly promote domestic products, and you mainly promote foreign brands. We didn’t say anything about these. Okay, now you are asking us to step aside and monopolize the market.
Although everyone is part of Taihua Holdings Group, the shares they each own are different. If Aihua Electronics has high profits, Xu Lihua and others will earn more. Fengyu Electronics has high profits, so Jiang Wanmeng earns more.
Duan Yongping had no intention of speaking today, and he was silent just now. What Aihua Xiaobawang mainly produces now is g-wave, cordless phones, walkie-talkies, voice recorders and other products. Their main businesses have been separated.
But when Xu Lihua asked him to speak by name, he had to say it, and he really felt that Jiang Wanmeng's plan was a bit too much. The people who made the greatest contribution to mobile phones were indeed those led by Xu Lihua, and they are also the ones with the strongest technical strength now. You Why should I let others give way
The wind and rain card is the biggest, isn’t it the result of the group company’s strong promotion? If the group company was promoting Aihua, the situation might not be the same now.
Suan Yonghei put down his tea cup: "I think dual-brand operation is very good, and aren't we going to launch a variety of mobile phones with different enhanced functions? Especially the high-end luxury mobile phones, I think they should be placed under Aihua Electronics and established A sub-brand.”
When Xu Lihua heard what Duan Yongping said, a victorious smile appeared on his face. This is the right thing. Lao Jiang and the others cannot take advantage of everything.
Jiang Wanmeng quickly explained: "Lao Xu, Lao Duan, that's not what I meant. What I mean is that we should first concentrate our resources on promoting the Fengyu brand, and then concentrate our resources on promoting the Aihua brand. The most important thing for us now is to first promote the Hejia brand. Wait for the brand to suppress it.”
Feng Yu knocked on the table: "Okay, don't argue over this trivial matter. Lao Duan's opinion is good. Since we have always had a dual-brand strategy, it should not be changed. That luxury mobile phone really needs to be a separate brand. This Lao Xu, you are responsible."
"For the time being, the strategy of the mobile phone market will not change, but in the future mobile phones will definitely transform into smart phones. In 2008, our country will hold a grand Olympic Games, an unprecedented Olympic Games. At this time, we will also let the Aihua brand appear in the world. In front of you."
"Lao Xu, don't be too anxious, the opportunity will come soon. By then, Fengyu Mobile will continue to launch cheap value-for-money phones, and Aihua Mobile should also start making luxury mobile phones. Everyone's brand positioning is different. It will have a big impact. If you look at Philips, there is much worth learning from us in terms of brand management.”
Feng Yu was a little unhappy. Philip's people are still here. Why are you arguing? Is it so shameful that they were all sent abroad
Philip's China President Yue Wenyu immediately said humbly: "Mr. Feng, our chairman has said that I should learn more from you and the talented people at Taihua Holdings in this regard."
Feng Yu actually admired Yue Wenyu very much. He was from China and had a master's degree from Oxford. He had outstanding abilities and was humble and polite. He worked at Philip's headquarters for nearly twenty years and then returned to China as the president of Philips China.
After working abroad for so many years, Feng Yu was very impressed that he never changed his nationality. If he was not from Philips, Feng Yu would have hired him with a high salary no matter what.
Just because Philip is an ally, it's not easy to poach people.
Feng Yu glared at Jiang Wanmeng and Xu Lihua, knowing that you are from technical backgrounds, but after being leaders for so many years, can you change your habits
"Okay, this matter is settled. The promotion intensity of both brands will not be reduced, but the domestic focus is on the Aihua brand. Do you have any other ideas about promotion?"
"Please hire a spokesperson. For each series of mobile phones, hire a different spokesperson." Masao Kameda said.
AIA mobile phones have hired the right spokesperson. From the island country market, they have been sold to Europe and the United States, and the sales volume is not bad.
"Oh? Tell me specifically."
"For our camera phone series, we should hire film and television stars, those with good image and good temperament. Naturally, we should hire singers for music phones. There is no need to continue advertising for value-for-money phones. For smart phones, I think Mr. Liu will be the spokesperson. It’s good, but those celebrities are not suitable and do not match the temperament of our mobile phone.”
"As for mobile phones for the elderly, there is no need for too much publicity. Just find an elderly celebrity to shoot a print advertisement. For the one with long standby time, Mr. Pei can be the spokesperson. He is always going on adventures and needs super long standby time... "
Feng Yu nodded after hearing this and thought the idea was good, but Liu Chuanzhi immediately had a different opinion: "I will endorse the smartphone. This is not impossible, but don't you think we are looking for too many spokespersons like this? ?The endorsement fees of those celebrities are not cheap."
"If we do this, what should we do with the focus of publicity? Without the focus of publicity, the advertising effect will definitely not be good! So I think it is best to mainly promote the brand. Just hire an international spokesperson with a good image and temperament. It will also save money."
Kameda Masao retorted: "Mr. Liu, such a spokesperson is not easy to find, and he must be an international superstar and well-known around the world."
Feng Yu thought for a while and added: "It would be best if you can speak Chinese."
With the addition of Feng Yu, they will be in trouble. There are not many Chinese superstars. Fang Long is okay, but his appearance and temperament are not outstanding, right
"How about Zhang Ziyi? She seems to have not endorsed a mobile phone brand yet, and there is a Hollywood movie coming out this year." Jiang Wanmeng said.
"You seem to have a good temperament, but aren't you famous enough?"
"Where's Li Lianjie?"
"This is an option. Is there anyone else?" Feng Yu thinks Jet Li is okay, and filming of "The Expendables" will start soon, and his reputation will be improved by then.
Kameda Masao hesitated for a long time, then gritted his teeth and said, "Mr. Feng, I do have a good candidate. He has a good image and temperament, he is well-known, and he understands Chinese."
Everyone looked at Kameda Masao, who was he talking about
…
ps: It’s the fifth update again, are there any rewards? To be continued.