readx(); [Fengyu Smartphone, convenience is waiting for you to experience]
[Fengyu gaming mobile phone, enjoy fun anytime, anywhere]
[Wind and rain camera phone, take out your beauty]
[Fengyu mobile phone, No. 1 sales in the world]
[Always imitated, never surpassed, Fengyu Mobile leads the development direction of mobile phones]
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Advertisements appear on various media. Elena's exquisite facial features, devilish figure, and cool voice quickly make people remember Fengyu Mobile.
Fengyu Mobile's advertising volume suddenly increased so much that no other mobile phone manufacturer expected. Fengyu Mobile did have a lot of advertising before, but the density was not so high at all.
With such intensive advertising, the annual advertising fee, including the cost of spokespersons, will definitely exceed 300 million US dollars. How many mobile phones do they have to sell to earn so much money
However, compared with the global sales of Fengyu mobile phones at this time, it seems that it is not losing money. It is predicted that global mobile phone sales this year will exceed one billion units for the first time, of which Okia will exceed 200 million, but Fengyu mobile phones will exceed 300 million!
This does not include the sales of nearly 100 million Aihua mobile phones. In other words, in terms of research and development costs, Fengyu mobile phones have a huge advantage over Elkia because they are shared with Aihua.
So this seemingly high advertising cost is only one dollar when allocated to each mobile phone.
Last year, Elkiya's advertising fee exceeded US$100 million. At that time, Fengyu Mobile's advertising fee was only US$80 million. This year, it has doubled several times. This is to completely widen the gap with Okiya. dudu1();
As for Motorola, it now needs to consider not being surpassed by Avahua phones. Their sales last year were just over 100 million units.
Companies such as Suai and Four Star are also worried that although their sales have increased, their market share has declined more and more seriously.
And they have all seen that Fengyu Mobile's advertising volume has increased significantly overseas, and it has also increased domestically. As for the Aihua mobile phone, with a price of 400 million RMB, it has become the advertising standard king of China Central Television.
Coupled with the advertisements they place in other time periods or media, the advertising expenses of Aihua Mobile this year will also exceed 100 million US dollars!
And AIWA,
Their music mobile phone advertising volume has also increased this year, and they have sponsored multiple music festivals and music awards ceremonies. The advertising cost is expected to be no less than 100 million US dollars.
Among these three mobile phone brands, two are owned by Taihua Holding Group and one is owned by Fengyu Holding Group, which means they are all owned by Feng Yu.
Needless to say, it must have been under Feng Yu's instruction that these three brands made efforts at the same time, hoping to occupy half of the mobile phone market in one fell swoop!
None of them want to continue watching their market share shrink. Isn’t it just advertising? We can do that too.
In other words, they have to increase the amount of advertising in the hope that their brand will be noticed by more people, or that a certain mobile phone will be liked by more people, thus driving the sales growth of their entire brand.
They all also noticed that Fengyu Mobile has hired a global spokesperson Elena, a rising star. Not only has many songs been on the music charts around the world for a long time, but it is also said that she has made guest appearances in many movies recently.
But soon people discovered that many of the movies in which Elena made guest appearances were all produced by MGM. dudu2();
Soon, MGM also announced that it had launched the filming plan for "Inception", and Elena is the heroine of this movie!
Elena's reputation has increased again, and more people have paid attention to her advertisements.
As the number of fans of celebrities increases, more people will buy Fengyu mobile phones because of the celebrity effect. The more people buy Fengyu mobile phones, the more people will pay attention to Elena.
It's a win-win outcome.
Many mobile phone manufacturers have lamented, why didn't they realize that Elena had such potential
If they sign Elena first, then maybe they will be the ones whose sales skyrocket at this time, right
If Suai Mobile knew about this idea of other mobile phone manufacturers, it would tell them that it is impossible.
As early as last year, Sunny contacted Elena's agent and wanted to sign Elena. He also said that Elena could star in a movie produced by Sunny Pictures.
Not only did they want Elena to endorse the Suai mobile phone, but they also asked Elena to endorse Suini's other products. The conditions given were definitely very generous.
But for some reason, Elena’s agent replied to them the next day and refused!
Sini's people initially thought that the price did not satisfy the other party. After all, there were so many products to endorse, so it was reasonable for the other party to want more money. And they didn't say what role they would give Elena to play in Sunny Pictures.
They re-quoted, and not only did the price increase a lot, but they also promised to let Elena serve as the second female lead in the next big production of Sunny Pictures. This condition is the greatest sincerity for any newcomer in film and television. . dudu3();
Even for the most popular female singers in Europe and America, their first movie was like this. Unless the heroine in this movie is a vase, they will be considered to be the leading female lead.
But Elena refused again, and made it clear that it was not a matter of price and other conditions, but that she was not prepared to endorse these products, and she would not agree to it no matter how high the price was.
The people in Sunny were very surprised. Elena's manager had obviously agreed verbally, so why did she regret it when she came back? This agency has so little control over its artists
They, Suini, wanted to take advantage of the opportunity of cooperation to lure Elena directly to their Suini Entertainment, but it seemed that there was no chance.
They later found out that it seemed that Elena was waiting for something.
But now, uukanhuｃcom) Sanni's people understand what Elena is waiting for. She is clearly waiting for Fengyu Pai's endorsement.
The people in Sunny have also figured out that Elena's agency is invested by Kirilenko. The relationship between Kirilenko and Feng Yu is well known to the world.
But without you Elena, wouldn’t we have fewer high-quality artists under Sony? Actors, singers and other stars, we have many!
It just so happens that other mobile phone manufacturers have begun to increase advertising investment, and their Suai mobile phone, owned by Suini, will not miss this opportunity.
Suddenly, everyone discovered that there seemed to be a sudden increase in mobile phone advertisements this year. Mobile phone advertisements can be seen frequently in the streets and in various media.
When you turn on the TV, you can see mobile phone advertisements. When you open the newspaper, you can see mobile phone advertisements. When you open a magazine, the star on the cover is actually holding a mobile phone. This is still an advertisement.
As for the Internet, there are more advertisements, not only on-page advertisements, but also pop-up advertisements. This makes many companies exclaim that this year’s mobile phone manufacturers are crazy!
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