When this result came out, some people were happy and some were sad. Of course, those who are happy are those car company representatives who have won awards, while those who are worried are those who have not won, especially when they are not far behind the number one vote winner.
After such a long period of hard work, they tried every means to canvass votes, and even learned from the methods of Taihua Holdings Group. Their executives also personally canvassed votes for their own car companies' cars, and some even secretly spent money to buy votes, hoping to get this prize.
But the final result was not satisfactory.
Some people are cheering, some are secretly disappointed, but the result cannot be changed.
In the end, Songjiang Automobile won two of the twelve awards, which was the most. Other top car companies also only won one. There were also unlucky ones like Fengtian who didn't even win a single award. Four of them were There was hope, but it was a pity that all the votes ended up being second.
Representatives of Crazy Field Motors secretly regretted it. If they had known that they would focus on promoting one car like other car companies, then they would definitely win the award. Four second places, what a huge irony.
What is as unlucky as them is that they share the same car. There are also several cars ranked at the front, but none of them won the award.
The two largest car companies in the world, the No. 1 and No. 2, did not win the award. This is unprecedented!
Other top car companies are secretly happy. So what if your sales are high? Netizens still prefer our cars. Your sales are high now, but the future may not be certain.
During this one-month exhibition, they received a lot of orders. Not just from China, there are orders from all over the world.
They don’t know how many orders others have signed, but there are quite a few from their own company. For this reason, if there is another Pearl Award next year, they will still come to participate.
Liu Chuanzhi invited representatives from ten top car companies to present awards to these award-winning vehicles. All trophies are made of pure gold. In Feng Yu’s words, this is a sign of high gold content. Those crystal or even glass trophies are too low!
That night, Feng Yu and the others gathered together again to see how much profit they would get from hosting this Pearl Award.
"Songjiang Automobile's overseas sales have increased by 50,000 units. This is only one month. Of course, there will definitely be a decline in the future, but as we promote it by winning the award, overseas sales will definitely double compared to last year. Times!"
"Among them, the Elf has the largest growth, accounting for 37%, followed by the Oriental Deer, accounting for 21%, and then the B1, accounting for... Even in the domestic market, the sales of all our models There has been significant growth.”
"This year, our planned production and sales have been adjusted from 2 million units to 2.2 million units. The production tasks of each factory have become heavier again. Fortunately, our factories are also expanding at the same time."
When reporting, Li Mingde's face was all red. Last year, there were only 1.5 million units. When he planned to produce and sell 2 million units this year, many people felt that it was simply impossible to achieve. But now it seems that the sales volume of 200 units can definitely be achieved, and they are going to hit the figure of 2.2 million units!
Feng Yu nodded: "Very good, we have spent so much money to evaluate this award. However, our publicity costs will also increase a lot this year, and the profit growth will be less."
"That's right, not counting the cost of this event, just for overseas advertising, we will have to increase our investment by 100 million US dollars, which is our highest ever. And domestically, major car companies, including foreign brands, also They will all increase their publicity efforts, and our publicity cannot be relaxed."
"However, this year's profit has not increased much, but it has still increased, and it will definitely increase a lot next year. We are getting closer to the world's top car companies. I think next year, when those organizations rank car companies , we can no longer be ranked in the top ten!”
Feng Yu nodded with a smile and turned to look at Jiang Wanmeng: "Old Jiang, where is Fengyu's mobile phone?"
This Automotive Industry Pearl Award has not only greatly promoted Songjiang Automobile, but also played a great role in promoting many products.
Not to mention those Internet companies, the registration volume of Qiandu, Guge, Facebook, Huaxia.com, etc. has increased significantly, because netizens must register before they can vote.
For Internet companies, the user base plays a vital role. With a large user base, there will be many projects that can make money. Even if it is just advertising, you can still make a lot of money.
If we make other application products, the profits will be higher.
Although you cannot add advertisements for other products on the voting page, you can on the previous page. For example, on Qiandu.com, there is an advertisement for a voting link below. Next to this advertisement is the advertising link for Fengyu Mobile. Whether you click on it or not, you will notice Fengyu Mobile.
That's why when Li Mingde reported just now, he didn't say how much the event cost because it had to be shared by everyone. For example, the overall activity cost 500 million RMB, but when it was allocated to each brand, it amounted to tens of millions.
For tens of millions of RMB, it is still a good deal to have received such high attention from the world.
"During the event, the sales of Fengyu mobile phones increased by 17% compared with last month. This is our fastest growing month. Coupled with our other publicity channels, the sales of Fengyu mobile phones this year will definitely reach 17%. Fifteen-year growth target!”
Considering that Fengyu Mobile ranks first in production and sales in the world, an increase of 15% is already a very scary figure. Nokia, ranked second, only achieved 10% of their goals.
"Our Lianxiang laptop sales increased by 12% compared to last month, and desktop sales increased by 7%. In particular, the sales of all-in-one computers increased the most..."
Everyone is reporting an increase in product sales, and everyone is smiling even thinking about it. The report here was completed, and Kameda Masao and others also started to report through online video.
When this automobile industry award was first launched, they all felt it was a bit of a waste. After spending so much money, perhaps it was the foreign car companies that stole the show.
But I didn't expect that not only did Songjiang Automobile win the award and its popularity soared, but their other brands and products also benefited from it and made a lot of money.
Not only Taihua Holding Group, but also those under Fengyu Holding Group have also benefited greatly. From this point of view, this Pearl Award is so successful that it must continue to be held next year. Not to mention RMB 500 million, even RMB 800 million is worth it!
But when Feng Yu and the others were very happy and calculated how much they could earn this time, some people were unhappy, especially the CEOs of Chinese car companies. They felt that all the benefits this time were taken by Songjiang Automobile and those foreign car companies. Yes, they didn't take advantage!
Well, if you don’t take advantage, you will suffer a loss!
… (To be continued.)