Thomson suddenly announced that it will fully enter the field of LCD flat panels and will gradually abandon the plasma market.
After this news came out, it caused a strong shock in the industry.
One of the world's top electrical appliance companies announced this news, and it was also one of the giant manufacturers that firmly supported plasma. This made many people wonder, does LCD really have advantages over plasma
Plasma technology is still stronger than LCD for the time being, but the biggest problem is that island manufacturers control the technology and are unwilling to share it with other manufacturers.
Top companies such as Thomson and Four Star Group are lagging behind in the second camp, not to mention companies such as Baodao, which are completely in the third camp.
The profits of plasma TVs are indeed high, but most of the profits are taken away by island manufacturers. Songxia, Sunny, Xiapu and other island countries have formed an alliance. They occupy 80% of the plasma TV market share and more than 90% of the profits!
Companies such as Thomson not only have a low market share, but their profit margins are not as good as those of their competitors. The island country manufacturers have made quite a lot of money, but they have overlooked one question: when the only ones pushing plasma TVs are their island countries, will they still sell so well
Consumers will not consider the advantages of grayscale, color gamut, or other advantages. In their view, they just need to spend a certain amount of money to buy a product that they think is good. The big reason for this is the cost-effectiveness.
Because in terms of branding, island manufacturers have no advantage.
Sometimes better things may not be accepted by consumers. For example, in the field of communications, DMA technology is superior to GSM in terms of power consumption, voice quality or security, but as a result, more users still choose GSM.
The future development of communication technology will still be upgraded with gsm, 2g, 3g, 4g, etc., all the way up. On the contrary, the highbrow DMA was slowly lost in the long river of time.
However, Feng Yu believes that the most important reason is that the speed of advancement of liquid crystal technology is something that many people did not expect before. There are more people studying this area, and the combination of many small improvements has turned into such a huge progress.
If the technological progress of plasma in recent years can be said to be a three-step process, then the progress of liquid crystal technology is a triple jump.
Nowadays, in terms of appearance, the difference between LCD and plasma is getting smaller and smaller. From the perspective of ordinary users, the cheaper LCD is obviously better, has a longer service life, and is not easy to break.
That plasma TV costs a lot of money to repair if it breaks down, but the LCD TV is different.
Moreover, liquid crystals range from ld to led, etc., and a variety of new liquid crystal technologies such as tt technology, ips technology, tn technology, pva technology, mva technology, pa technology, etc. have been successfully developed.
Some of them are successfully developed by Fengyu Electronics and others, some are from the Four Star Group, and some are actually manufacturers from the island country. Although they mainly make plasma TVs, they still make LCD monitors. In other words, with the rapid development of LCD technology, everyone has their own main direction of attack.
Although the detailed standards are different, at least they all follow the basic standards of liquid crystal. The popularization and promotion of standards have a vital impact on products.
LCD standards are controlled by manufacturers in island countries. They require others to be the same as them. If they are different, they are wrong. This alone has caused many companies that produce plasma TVs to lose money.
It seemed like they were making money at first, but as the standards were upgraded, their technology fell behind and they slowly fell behind. In three years, they fell far behind and fell out of the team.
The reason why Feng Yu insists on developing LCD flat panel technology is that the memory of his previous life told him that later liquid crystal defeated plasma. It is also obvious that liquid crystal has a wider range of applications.
Mobile phones alone will require continuous technological advancement in this area in the future, not to mention tablets, computers, TVs and other aspects.
The real time when plasma suffered a big loss was during the economic crisis in 2008. The high-priced plasma TVs suddenly fell into trouble of being unsalable, causing the proportion of LCD TVs in flat-panel TVs to exceed 80% in one fell swoop!
At that time, companies that were still operating plasma TVs began to lose money, and LCD TVs truly entered their golden age.
Today's LCD TVs are still very thick, but with the update of LED technology, LCD TVs are becoming thinner and thinner. LED is not a new technology, but not many people paid attention to it before. Everyone just regarded it as a kind of light bulb.
The liquid crystal itself does not emit light and requires backlighting. LEDs can make light sources smaller and TVs thinner. From being placed on the TV cabinet to being wall-mounted.
The continued advancement of LCD technology will bring higher profits to Taihua Holdings Group and their allies. Of course, now just in terms of flat-panel TVs, although the sales volume of LCD seems to be comparable to that of plasma in the short term, in fact, the profit is far less than that of plasma.
It is also for this reason that Thomson is unwilling to withdraw from the plasma market. So although they accepted Feng Yu's suggestion, they still decided on a two-line strategy.
Thomson's announcement has left island manufacturers in a state of celebration. In this way, their biggest enemies in terms of plasma are South Korea's Four Star and LG. If they defeat South Korea, they will be able to monopolize the plasma market.
The market is so big and is still expanding. Since Thomson is gradually withdrawing, they should expand and take the market that Thomson has given up to avoid being taken advantage of by South Korean manufacturers.
So the top executives of the manufacturers in the island country met again to discuss how to divide the market share. It's a pity that their alliance is relatively loose because they themselves are also competitors.
Songxia is the boss of plasma in the world. When other manufacturers from the island country came in, it was just to jointly control the market. Now that the market has been developed very well, how can he watch Sunny and other companies grow bigger
So Songxia secretly made a decision to expand the production line of plasma TVs, not only to seize the market vacated by Thomson, but also to make Thomson withdraw from the plasma market earlier.
Companies such as Suini and Xiapu also have this idea. They want to expand their production capacity and improve their voice. Can't the leader of this alliance always be Songxia
It was you the year before last, it was you last year, and it’s still you this year. Then it’s my turn next year, right
As long as you have the largest sales volume and the highest profits, you will have the greatest say.
At the same time, the struggling Baodao plasma manufacturers have also seen the light of day. Without a giant to compete, they will have more opportunities.
In this way, their chances of standing out in the plasma TV industry will be even greater.
In the view of these plasma manufacturers, Thomson made an extremely wrong decision. Especially when it was rumored that this decision was based on Feng Yu's suggestion, they secretly laughed at it.
Aren’t you, Feng Yu, right in every investment? Unexpectedly, you have also made mistakes sometimes
…
ps: I am very unhappy today. I have been deducted more than one-sixth of my manuscript fee. It is said to be a statistical error. I was bragging to you in the group a few days ago for comfort (to be continued.)