"Mr. Feng, as you expected, Legend 3 once again ushered in a recharge boom this week. The amount of recharges was more than the previous month, and there were many large recharges." Head of Wangyi Game Department Mei Zhiqing said excitedly.
"I'm just giving you a sample. If a free game wants to make money, it must allow more people to recharge, and we must find ways to stimulate them to recharge. If we don't spend money, what do we make? Also, in the game There can also be advertisements, which you must pay attention to.”
Feng Yu's recharge method for rich people is to follow the rhythm and recharge the rhythm.
"There are ads in the game? How to do this?" Mei Zhiqing was stunned.
If there are advertisements on the website where the game is downloaded, or if there are advertisements on the client, they are clear about this. But there are ads in the game, which I have never heard of.
"Let me give you a simple example. Let's talk about this game. There is an escort system in it, right?"
"Yes, players can mail each other items, and we charge a certain fee. This is a Chinese martial arts-style online game, and the escort agency is very popular. There is also a mount system, and traveling on horseback will be much faster. Well, And carriages and boats and stuff.”
"Why can't this escort agency be called Wind and Rain Escort Agency? There can also be a big flag at the door of the escort agency with eight characters on it: Wind and Rain Escort Agency, rain or shine!"
Mei Zhiqing blinked, as if there was nothing wrong with it, and it might even make many people find it interesting. This Fengyu Escort Agency alludes to Fengyu Logistics? The advertising slogan seems to be from Fengyu Logistics.
"In this case, we can ask Fengyu Logistics to pay us an advertising fee. If they don't do it, wouldn't there be Shunfeng or something? There is also a mount system. Since there is a carriage, can't there be a logo on the carriage? Songjiang printed on it Will Songjiang Automobile not pay advertising fees for the car’s logo?”
"Our game has so many players. During peak hours every day, hundreds of thousands of players are online. Although this kind of advertising is not particularly strong, it is not weak either. Would they disagree if we charge them some advertising fees?"
Mei Zhiqing quickly took his notes and wrote down, Mr. Feng is Mr. Feng, and he can come up with this money-making idea casually. With so many people in their company, no one thought of this.
As long as it's not against the rules, why can't there be ads in the game? Just ask the technician to make a patch and change the appearance.
"Also, have you discovered what is the core of our online game?"
core? Isn't it just a game
"Although we are games, the core selling points of the games are also different. The most important thing is that it is fun and can make people forget about time and sleep and eat!"
Mei Zhiqing suddenly realized that this was not the case.
"No matter how good the sketch is, you will laugh the first time you watch it, the second time, and the third time. But after dozens or hundreds of times, and you can even memorize the lines, will you still laugh?"
"The same goes for games. When the fun is reduced, how can we still attract players?"
Mei Zhiqing tentatively answered: "Develop a new map and add new equipment?"
Feng Yu nodded: "What you said is correct, but it is not enough. Not only these, but also several other points. For example, let them regard the game as a habit, go online at a fixed time every day, and have a fixed team to play boos. People who play games together can even become real friends.”
"And as you said, there are always some new gameplays introduced that make them want to stop. We also offer some rebates regularly to attract those players to stay."
"Don't think that many of our games only make money from paying players, but if there are no free players, the number of people playing the game will be much smaller, and those paying players will not have the pleasure of bullying others. Why do they pay? It's not because they want to play More fun? Among online games, PK is what most people like."
"Paid games have the advantage of paid games, which is that they are more balanced. Everyone needs to rely on operations, luck and time to improve their character attributes."
"But now many people don't have that much time to spend online. Even the country has called for preventing addiction to games. We have also responded in this regard and launched an anti-addiction patch. The time you can log in every day is limited."
"At this time, there are more and more professional players. With their better technology, they set up gold farming groups and make money by selling game currency and equipment, or leading people to download dungeons."
"In fact, the emergence of such people is also a good thing for our game industry. It will attract more players to enter our games."
"In the future, we will launch more free games, gradually cancel the point card, or use game currency to offset the point card fee. As I said, you can still make money without charging. With more players, our advertising fees The price will be higher and we won’t lose money.”
"The most important thing for a game is that there are players, and there are many players. Our games should also target different groups of players. For example, the Q version of Journey to the West games developed by NetEase itself are very popular with female players and also attract A lot of kids.”
"But for games like Legend and World of Warcraft, more people play them than middle school students, and even many are office workers."
"There is also CrossFire, which has attracted fans of all kinds of firearms. Their instant resurrection mode has attracted many players who were particularly poor before. They don't have to die every time and can only watch others play. "
"Fast Kart has attracted players who like racing, and not only male players, but also many female players have fallen in love with this game."
"So different games have different positioning, and the audiences they can attract are naturally different. Speaking of fast karts, you should know that many of the cars in them are used to advertise for car companies, right? Using their brands and trademarks, they still have to give us money."
Although many gamers have little money, when they have money and want to buy a car, they are likely to choose the brand that has the most impressive impression. Therefore, advertising cars in the game is not without effect.
"So it doesn't matter whether a game charges or not. In many games, we should find ways to provide benefits to free players to attract them to continue playing. Some people say that ordinary players are completely serving RMB players, RMB players It’s important, I strongly disagree with this view.”
"It is true that many games now rely on RMB players to make profits. I have also said that you have ignored some other ways to make money. And without a huge player base, where do so many RMB players come from? Those free players , and they are also our potential VIP customers.”
"We must remember that players are always the primary productive force in games. We must be player-centered and keep pace with the times. Various surveys must be conducted to know what players like to play the most and what types of games they most want. Appear. We must respect every suggestion and opinion of the players, even if we adjust the game content, then we will always be invincible!"
"By the way, remember to insert ads into the game." Feng Yu reminded him again before leaving.
… (To be continued.)