The box office of "Crazy Stone" continues to increase, giving too many people some illusions.
It turns out that China's film market has really revived. Not only have there been great directors such as Zhang Yimou who have grossed over 100 million yuan, but there have also been many emerging directors. Ning Hao is the brightest one among them.
What does this mean? It means that there are still many talented directors who have been buried.
They heard that the total investment of "Crazy Stone" was only 6 million, including publicity costs, but it could have such a high box office.
They don't ask for a high box office, just one or two million.
During this period in China's previous life, many film investors emerged. One of the more famous group of people had a specific name, called Coal Boss!
Now that coal prices are rising, the owners who invested in coal mines feel like they have invested in gold mines. Coal prices are rising every month and demand exceeds supply.
In fact, these people don't know much about other investments. They are easily fooled into investing in the film industry, which seems to be very profitable.
They had no idea that investors could only share about one-third of the box office, and they thought it was all theirs.
You see, if you invest 6 million, you can earn 60 million back, which is ten times the profit.
What's so difficult about making a movie? Wasn't Ning Hao not famous before? As long as you have money and keep advertising, can no one watch it
So during this period, the superiors suddenly discovered that many movies were applying for project approval, most of which were small-budget movies with an investment of two to three million, and there were even movies with an investment of less than one million.
It doesn’t mean that if the investment is low, the movie will be bad. But relatively speaking, it will be less attractive and more likely to fail at the box office.
But these people don't know. They just think that if they invest in ten movies, if one succeeds, they won't lose money. If two or three succeed, won't they make a lot of money
And those directors who had graduated from film schools and were depressed are now becoming more active. They used to recommend themselves as assistant directors but no one hired them, but now a boss actually contacted them and asked them to be directors to make movies!
How could they not seize this opportunity? But when they wanted to invite their classmates to be assistant directors, they found that their classmates were also directors, and they were all making movies.
Some second- and third-tier TV drama actors have also become popular at this time. Big stars cannot be hired for a low-budget movie like theirs.
A movie star's salary may exceed their production costs.
But those second- and third-tier TV drama actors are different. One episode of their TV series only costs tens of thousands of yuan. One movie costs two to three hundred thousand yuan. Is this price still low
Moreover, the acting skills of these actors are also good, much better than those of the newcomers. Some actors may look familiar to the audience because they are relatively prolific, and they may be future big stars.
Xu Zheng's popularity in TV dramas is close to the top. When he was filming "Crazy Stone", wasn't his salary only 100,000 yuan!
Ordinarily, there are also high-quality films in low-budget films like theirs. For example, "Waiting Alone" was released last year and was very popular.
But most of them have been lost in the long river of history, failing miserably at the box office and in terms of reputation.
…
Wang Zhongjun discovered in the past few days that many companies suddenly appeared out of nowhere, claiming to have shot movies and asking Chinese brothers to distribute them on their behalf.
It has to be said that after the release of "Crazy Stone" and the box office miracle, the reputation of the Chinese brothers has skyrocketed, and more and more film and television producers have begun to seek cooperation with the Chinese brothers.
The Chinese brothers also benefited a lot from it. For example, a company has a good script and wants to make a movie. The investment is in place and they ask Chinese brothers to distribute it.
At this time, Chinese Brothers can include some implicit conditions, such as using actors from Chinese Brothers, or using Chinese Brothers' contracted singers to sing in film and television inserts.
Even if this is a packaging clause, neither party actually suffers. Chinese brothers’ film and television actors and singers are all very good in the mainland. After the producer has a big star join, it will inevitably get more attention, and the acting skills will also be more mature, which can improve efficiency.
The Chinese brothers promoted their artists, gained real economic income, and expanded the popularity of their artists.
But these are works with high-quality scripts and well-known directors or producers. But many film and television works, from investors to directors to actors and even screenwriters, are unknown.
After reading the script, the Chinese brothers also felt that there were no highlights. But the names of many movies remind people of something.
For example, a movie is called "Crazy Emerald", and there are also movies called "Crazy Onyx", "Crazy Amber", etc. People can immediately think of "Crazy Stone" and think it is a sequel or companion piece.
However, the real companion piece "Crazy Racing" has just been approved. The preliminary preparations have not been completed yet, and the actors have not been completely determined.
These companies just follow the trend. They watched "Crazy Stone" make money and wanted to take advantage of this popularity to gain some attention and even make money.
None of the Chinese brothers agreed to release these movies.
Just kidding, if these shoddy follow-up movies are released, won't they ruin the reputation of Chinese brothers? And it will have a bad impact on "Crazy Stone", so next year's release of "Crazy Racing" will also be seriously affected!
However, there are several movies that are obviously spoofs, which Wang Zhongjun finds very interesting. Basically, it amplifies the flaws in the most influential movies in recent years and turns them into laughable baggage.
But there are too many low-budget movies, and the shooting speed of these movies is too fast. Is the post-production speed also very fast? Film shooting is important, but post-production is equally important.
It happened that Feng Yu had nothing to do today and went to hang out with the Chinese brothers. Wang Zhongjun talked to Feng Yu about this.
Feng Yu immediately understood what all this was about. There were too many such movies on the Internet in his previous life, and many of them actually made money.
However, many of them are not money earned through theaters, but money earned from selling to video playback websites.
"You should have someone carefully review these. There may be good ones in them, but most of them are probably just luck. Don't lower yourself just for the sake of a little profit at the moment, otherwise the losses will be even greater in the future."
Wang Zhongjun nodded: "I understand, Mr. Feng. Then we have to review these movies carefully. The brand name of our Chinese brothers must not be destroyed!"
At this time, good news came from the United States.
… (To be continued.)