Ralph accompanied Feng Yu around the set. When Feng Yu got in the car, he finally couldn't help but asked: "Boss, you have given him such a generous contract, which has already given him a great help." Now, why do you still want to endorse your product to him?”
He was very doubtful, had this little Robert ever helped the boss? Otherwise, why would the boss help him like this
Feng Yu looked at Ralph with a smile: "You and I have not been together for a long time. Have you seen that I have done business at a loss?"
Ralph said in embarrassment: "Boss, I can understand the film appointment. You think the movie will be a big hit at the box office after it is released, and you are afraid that they will raise the price, and we can't change the actors."
"But this endorsement is different. How can an actor of his level be qualified to endorse our products?"
Any product under Fengyu Holding Group is a brand-name product. Not to mention that Robert Jr. doesn't even have the looks of a model, but he is still an artist with bad records.
Why should an actor with a salary of only half a million US dollars accept the endorsement of a brand-name product like theirs? In his opinion, even if Robert Jr. could accept advertising endorsements, it would be those from fast food restaurants and the like, where the annual advertising fee would not exceed one hundred thousand dollars.
But among the brands under Fengyu Holdings Group, which endorsement fee is lower? The stars I worked with back then, such as Johnny Depp, Matt Damon, etc., are all top-tier stars in Hollywood.
And the stars we are working with now are either big stars in sports or in the film and television industry. Is Robert Jr. worthy
Feng Yu patted Ralph on the shoulder: "Don't be so excited. You can take a look at what Depp was like when we cooperated with him. And then Depp became famous. How much endorsement fees did we save?"
"Depp also had negative news in the past, but how many fans does he have now?"
Ralph couldn't believe it: "Boss, you don't think that Robert Downey Jr.'s popularity in the next few years will be comparable to Depp's, right?"
Feng Yu asked: "Why is it impossible?"
What's the point of this? Depp has received good reviews for several consecutive films, and there are several more films to be released soon.
The gap between the two can be seen from the film remuneration. One is tens of millions, the other is hundreds of thousands, how many times the difference!
"However, even if the boss is optimistic about his future, he should not be endorsed now. At least he is not worthy of being the endorser of our products now. I insist on that."
"Hahaha, Ralph, I understand that you consider the company. Did I say that I will let him endorse the product now?"
Ralph was right from the company's perspective, and as the company's CEO, he couldn't be without any decisiveness.
"Not now? But what did you say just now?" Ralph was a little confused.
"I said that I would give her an endorsement contract now, but the term of the endorsement can be agreed upon after the release of "Iron Man". Presumably he will not object to this."
"Then why didn't you wait until "Iron Man" was released before signing an endorsement contract with him?" Ralph asked rhetorically. At that time, we could also see whether Robert Jr. would become popular.
"Do you think if the box office of "Iron Man" exceeds 500 million US dollars, his endorsement fee can still be so low? Even if he agrees, his agent will not agree and his family will not agree."
"It is better to add icing on the cake than to provide help in the snow. This is our ancient Chinese proverb, which means that giving a little help to a person when he is in the most difficult time is more important and more appreciated than giving a big help when he is prosperous."
"Think about it, what is the name of his character? Iron Man, wouldn't it be appropriate to endorse our mechanical products or electronic products? You also said that his current endorsement fee will not be very high. In the future, It can save us a lot of money.
"
Now Robert Jr.'s endorsement fee is 500,000 a year, and he will sign it without hesitation. But after five years, no, two years later, he will have to think about it for a long time if he is given two million a year.
If your fame is different, your worth will naturally be different.
Ralph lowered his head and pondered for a long time: "Boss, if we invest this money, we can at least double it in two years, right?"
"But you have to consider that Robert Jr.'s endorsement fee in two years will not just double. That's it. I'll ask someone to contact these long-term actors later. If they are also short of money, you can contact them. Also sign a longer endorsement contract.”
"They don't have any negative news, it's just some gossip at most. Letting them endorse products first will also help to increase their popularity, and it will also have a certain stimulating effect on our movie box office."
In the first movie, since no one is a well-known actor, the box office performance may not be very good. But if the actor is not particularly well-known, but looks familiar, he will be regarded as a star.
How many stars started their career in the entertainment industry by shooting commercials, and then gradually became famous and became superstars. Their income was naturally dozens or hundreds of times higher than before!
"Then I will discuss with President Kameda. Has the boss specified the specific products to be endorsed?"
"The Fengyu brand is definitely required, as well as the Lianxiang brand, G-BOX, or Songjiang Automobile."
Ralph said with a grimace: "Boss, these brands you mentioned belong to Taihua Holdings Group. We are only selling on a consignment basis. How about letting them endorse the island country's AIWA?"
"No, AIWA's positioning is music, this will not change, and their endorsement is not appropriate.
That’s it for now, you can also think about it and see what products they are suitable to endorse. You have discussed these together, and when you are done, inform Zong Qingxian or Liu Chuanzhi, and I will say hello to them. "
Feng Yu himself laughed, forgetting that his electronic and mechanical brands all belonged to Taihua Holding Group.
It seems like a loss now, but in the future they will all find that this is a stroke of genius.
Signing endorsement contracts with these big stars at very low prices, or long-term contracts? How much money does this save the company
But now, it is estimated that many people will think the same as Ralph, thinking that it is not worth it at all. Time will tell everything, and Feng Yu will not explain too much.
Anyone who had laughed at Feng Yu at that time would realize that they were the joke.
Feng Yu did not go home, but asked the driver to drive directly to the Fengyu Center Arena. There is a game tonight for the Fengyu team, and they will face the Trail Blazers at home in the second round of the playoffs.
I heard that Paul Allen happened to be in Los Angeles and might come over to watch the game. Watching Paul Allen's team be beaten by his own team can still make Feng Yu a lot happy.
… (To be continued.)