Under the personal urging of Norio Ohga, Sunny's second-generation electronic paper book project is progressing rapidly. In another half month, they will have the finished product.
Neither Amazon nor Fengyu Electronics has announced that it has successfully developed it, so Norio Ohga firmly believes that this time, Sunny will take the lead!
As the world's top consumer electronics group, Sunny leads the world in many products, and its pace of developing new products has never stopped.
Although there have been some difficulties in recent years, especially after the confrontation with Fengyu Electronics, Sunny is still profitable, and its profit growth is relatively considerable.
However, Sunny was always outclassed by Fengyu Electronics and others in terms of products, which made Norio Ohga very angry. He was eager to get back in the game, so he took the lead in launching electronic paper books just two years ago.
Unfortunately, the response of that product in the island country was very poor. It didn't sell much at all, and it also received a lot of complaints.
Fortunately, they were brave enough to terminate the project in time, otherwise it would have had a huge negative impact on the entire Sunny brand.
Of course, there are many products now, and Sunny is ahead of Fengyu Electronics, and even all brands under Feng Yu's name.
For example, video game consoles. Although the sales of Rentiantian and g-box are very good, their new models of Sini have better sales and occupy 40% of the market share. However, Sini also discovered that now Rentian’s Sales of new products and g-box's second-generation products each account for 30% of the market share. In particular, g-box's game discs sell the most because they have the most new games and more fun games.
So in terms of overall profit, Suini is actually not as good as g-box. But if they are ahead in sales, they can still face other competitors with pride.
In terms of digital cameras and digital camcorders, Sunny and other brands from the island country are also among the best in the world. Together, they occupy more than half of the world's market share, especially digital camcorders, which account for nearly two-thirds.
However, we cannot ignore the products of Europe, China and South Korea. They are also catching up very quickly. Whether in terms of product design or technology, they cannot be underestimated. What they hate the most is Huaxia's products, which are so cost-effective that they have taken away a lot of their market, especially the low-end consumer market.
Of course, when it comes to flat-screen TVs, their island country is still the strongest. Not to mention that the plasma market share exceeds two-thirds, although the share of liquid crystal is smaller, less than half, the profit of plasma is higher.
In this regard, they are not worried about China, but are worried about manufacturers in South Korea and Baodao.
In other aspects of entertainment, Feng Yu actually acquired MGM, invested heavily in so many high-cost movies, and signed many big directors, which made Sunny wary.
Of course, Sunny still easily suppresses MGM, and Sunny is also in the lead in this regard. Not to mention, Sunny's music records are also doing very well.
But in terms of other products, companies under Feng Yu's name are all in the lead. Whether it is computers, mobile phones or MP3 players, the share of these electronic products with very high profits is getting smaller and smaller.
Although sales are also growing, it is actually because the market is expanding, and the growth of others is obviously greater than that of Suini. If Sunny cannot stay ahead in new products, Sunny's brand value will continue to decline.
Many of their current products are sold on the basis of Sunny's brand reputation. Once the brand value declines, the popularity decreases, and the consumer recognition decreases, the profits that can be earned by relying on the added value of the brand will become less and less.
Therefore, they are in urgent need of a new product to inspire people and show the world that Sunny is still the powerful Sunny and is still worthy of consumers' choice and trust.
And the company that defeated Feng Yu is the best proof!
Feng Yu's company even defeated the arrogant Microsoft. If Sui Ni can defeat Feng Yu's company, doesn't that prove that Sui Ni is more powerful
And this time, it can be clearly said that Feng Yu’s company followed their product, because they were the first to launch e-paper books!
…
Feng Yu was in the laboratory of Aihua Electronics, looking at samples of new products. He tried using it and it was pretty good, better than expected.
"There won't be any problems with this language version, right?"
"Don't worry, boss, it's very stable. Machines with different language versions and models will be marked with different tail numbers, so there will be no confusion. The core is the hos3.0 operating system, and the products in different language versions are slightly different in appearance. Differently, for example, on the outer casing, we have printed patterns similar to the national flags of various countries, which I believe will be very popular."
Xu Lihua was a little proud. This little idea should please those consumers and attract consumers from those countries to buy it.
Feng Yu nodded: "Not bad, better than I expected. There are only two grades now, 128m and 256m memory, right?"
"That's right, if it's just an electronic paper book, it's enough. And we also provide expansion functions for some users who like to store more content. They use our SD card, which supports expansion cards up to 4GB."
SD cards are now the best-selling flash memory cards. Just because many people buy them to expand the memory of mobile phones, MP3 players, digital cameras and other products, the sales of these products are very good.
Not to mention, more and more consumer electronics companies now support SD card expansion functions, including many island companies.
"Should all our inventory be cleared?" Feng Yu was referring to those small-capacity flash memory cards. They were produced in large quantities at the beginning and there was a backlog of some products.
Although it can still be sold slowly, it would be great to sell it directly now. In the future, such small flash memory cards will inevitably be eliminated.
"Not only were we able to clear them all, we also purchased the backlog of small-capacity flash memory cards from many companies at a low price. We plan to produce a total of one million electronic paper books. Based on the minimum profit of fifty US dollars per unit, we can create at least five thousand A profit of 10,000 US dollars!" Xu Lihua reported excitedly.
"Well, for the first production, it is okay to have a smaller quantity. If the sales situation is good, we can increase production or launch replacement products. What about the sales cycle? How long do you plan to sell out these one million units?"
"Looking at our multi-brand, multi-language products, we plan to sell out all these products within twenty months. Boss, should we start selling them now?" Xu Lihua couldn't wait.
"No, we will produce according to the planned quantity of each brand first, and we will not sell it for the time being. Wait, wait until Suini's electronic paper books are on the market, and then we will start selling them." Feng Yu said with a smile.
"Boss? Why? Don't we want to take the initiative?"
"If ours is sold first, then Sini will discover some shortcomings of their products. And if we go on the market at the same time, although some users will be taken away by Sunny, the disadvantages of Sunny will be amplified, which will affect their reputation. It’s a very serious blow!”
"We just want to defeat Suni head-on and let them know how far they are from us. The slogan can also be tougher. After all, e-paper books are a concept proposed by Amazon. We just say that we can't watch others destroy e-paper books. Book!"
… (To be continued.)