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When Feng Yu arrived at the company on Monday, everyone saw that Feng Yu's face was not very good. [△网WwW.]
When Wu Zhigang came over to report on his work, he asked: "Boss, is there any trouble?"
He thought for a long time. Everything was normal at Taihua Holding Group. Could it be that there was a problem at Fengyu Holding Group? But I didn’t see my boss making phone calls or checking emails.
Feng Yu waved his hand: "It's okay."
The company is fine, but this weekend, he always feels that Tuhao's body has not been cleaned, and there is a fishy smell from the river. Next time he walks Tuhao, he will never go to the river again!
"Boss, if you're okay, we have a problem here that we can't debate. Can you help me make up my mind?"
Feng Yu walked out from behind the desk and sat on the sofa: "Sit down and talk."
If he hadn't been depressed, he wouldn't have come to the company on Monday morning. He just wanted to see if there was anything going on in the company so that he could forget this trouble.
Wu Zhigang opened the folder in his hand and handed a document to Feng Yu: "Fengyu Design has designed a new mobile phone shape. Mr. Jiang Wanmeng and Mr. Jiang said it was good, but Mr. Xu Lihua and Xu said no, and the two sides couldn't argue. "
"We've done some research here, but it's hard to judge. Mr. Jiang wanted Fengyu Mobile to launch this model, but Mr. Xu said that this phone would definitely be unsaleable."
How can the appearance of a mobile phone have such a big controversy? So, this appearance is very different
Feng Yu opened the file and saw the appearance design of this phone.
What comes into view is a square, yes, a square square.
The entire square is a screen, but this phone is not a touch screen, but a sliding screen. Push the screen upwards, and a keyboard will appear underneath.
With this design, Feng Yu saw a similar design on Lekiya in his previous life. It seemed to be a music phone. At that time, sales seemed to be pretty good because of its eye-catching appearance.
However, it seems that it is only for the US market and is not sold in China.
Speaking of the appearance design of mobile phones, Nokiya has also made many innovative attempts. For example, the famous lipstick mobile phone launched two years ago has the same shape as a lipstick and is slender. At that time, this The exterior design also won the Red Dot Award.
But as a result, not many were sold at all. It only looked good, had no use, and had poor functionality.
But it is said that it can be sold in the island country market, um, because it has a vibration function (you understand, you can’t drive).
There are also mobile phones with a screen in the middle and keyboards on both sides. Naturally, they are also popular.
The screen is so small, and although the functions are good, the machine is very bulky, and it looks like a game console, but it can't play many games. When answering calls, the signal is not very good.
There is also a leaf-shaped mobile phone, which is only sold in Europe and the United States. It has attracted some female users, but the sales performance is not very good.
There is also their N90. In order to seize the fashionable concept of camera phones, they designed the N90 to be like a small DV. The camera and screen can be rotated. However, the failure is the same, that is, it is as bulky as a DV. For normal people, It's hard to hold with one hand, except for tall basketball players, who tend to have larger hands.
In Feng Yu's view, innovation is good, but innovation does not mean strange. And when it comes to innovation, we should also focus on functionality and practicality.
Just like now, although Fengyu S3+ and other smartphones are very popular, it is due to the influence of overwhelming advertising, and everyone is trying to grab the future market.
The real situation is that the sales of functional phones are far ahead. Among them, the two most important functions of feature phones now are photography and music.
It is also because of this that the sales of AIWA's music mobile phones are getting better and better. Hajime Yagyu has been very popular in the island country during this period, because one of their music mobile phones is going to become the highest-selling music mobile phone in the history!
Feng Yu looked at the appearance design of this phone made by Fengyu Design, and it seemed that it would be better to take the route of a music phone. It seems not easy to strengthen other aspects.
And Feng Yu vaguely remembered that the mobile phone in his previous life had the best design.
Not a sliding cap, but a twist cap. It rotates ninety degrees and has a keychain-like place, so the phone can be tied directly to the key.
Of course, you can also attach a Bluetooth flash doll. Once there is a call or text message from your mobile phone, the doll will flash colorful neon lights, which is very popular with girls.
Moreover, this mobile phone is relatively small and convenient for girls to hold with their hands. Cell phones that are too big and heavy have always been unpopular with girls.
Feng Yu turned back and saw another design on the second page, which was to add a wristband to the phone and turn it into a watch.
Fengyu Mobile did launch a watch mobile phone, but the response was mediocre and it failed to become the main model. Feng Yu knew that Jiang Wanmeng had always thought that watch-style mobile phones were very good, and it seemed that this was what impressed Jiang Wanmeng.
However, the disadvantages of wristwatches and mobile phones are also obvious, that is, it is inconvenient to make calls or send text messages, which is criticized by many consumers.
Although Jiang Wanmeng said that it can be equipped with Bluetooth headphones, not everyone likes to wear headphones, and people who wear glasses are not particularly comfortable wearing headphones.
Feng Yu also discovered that wristwatches and mobile phones are actually a wrong innovation. Even if it is replaced with a touch screen, there is still the problem of inconvenience in making and receiving calls, but this idea can be kept. After the functions are reduced in the future, children's mobile phones can be launched and a positioning function can be added, which should be liked by children and parents.
Children don’t have so many secrets and can talk loudly into the phone.
But now, it still doesn’t work. Technically, it can be done, but the production and use costs are too high.
Feng Yu took out his pen and made simple modifications on the first design drawing. Of course, he was not very good at drawing, but he could still do it by marking some arrows and describing them in words.
After making the changes, Feng Yu handed the document to Wu Zhigang: "Gangzi, see if this design is much better?"
Wu Zhigang's eyes brightened after seeing it: "The boss is awesome. If it is designed like this, it will definitely attract many girls. My wife likes to hang some decorations on her mobile phone, and she also pays more attention to appearance than function."
Feng Yu smiled proudly: "In the first generation, the screen will be an ordinary one. In the second generation, it will be replaced with a touch screen, but the keyboard will not be canceled at the same time. The main function is music, the auxiliary is taking pictures, and the target is female users. What brand do you think is suitable?”
Wu Zhigang thought for a while: "Although I am very reluctant, I personally think that the design of this phone is very suitable for AIWA's music phone concept. Maybe in the hands of AIWA, it can become a best-selling phone again!"
Feng Yu nodded with satisfaction: "Go ahead and inform Lao Jiang that the production of watches and mobile phones has been postponed. This appearance design has been sold to AIWA. As for the function, let them discuss with AIWA. You can also inform Lao Xu. , our mobile phone research and development, adhere to the points we said and cannot waver."
"I would also like to inform Fengyu Design that innovation in appearance is good, but innovation does not mean weirdness. Practicality must be considered. No matter how beautiful the appearance is, if it is not practical, then everything is in vain."
… (To be continued.) Mobile phone users please visit m.read for a better reading experience.