"Buying orders, I'm Feng. Are you interested in some American car brands?"
Tata Motors has entered the passenger car field since 1999 and has always been a commercial vehicle. But they don’t have any good brands in the field of passenger cars. That is to say, they are still good in India, but their development has not been very good.
Therefore, they have always wanted to acquire one or two good passenger car brands to expand the popularity of Tata Motors.
After hearing what Feng Yu said, the buyer immediately became interested: "Feng, which company is the car brand in the United States? Tongyong, Ford or Collision?"
Apart from these three major automobile companies, there are no car companies in the United States that can stand out, or in other words, there is no car company that Ladan Tata can like.
Instead of acquiring small companies, it is better to re-invest in building factories. The brands they want now also need some passenger car technology.
"Forget it, we got news here that there is an American consortium that is planning to buy back Corisla and separate it from Daimler. Not only do they have sufficient funds, but they also have good interpersonal relationships. We want to Acquisition will cost more money, which is not cost-effective.”
"But Tongyong and Ford are different. Both of them plan to sell some businesses, including brands, factories, stores, etc., and even some R&D centers. What do you think? Are you interested?"
"What brands are they?" Ladan didn't ask anything else. He didn't care much about the factories, stores and R&D centers. What he cared about was the brand.
You can invest in factories and stores yourself. In terms of technology, Tata Motors has also made great progress in recent years. But for brands, especially brands that have been in business for decades, this cannot be achieved overnight. In the hearts of buyers, this is the most important.
"Heima, Land Rover, Saab, Volvo, etc., as well as some third-tier passenger car brands, including Ford's stake in Mazda, etc."
As for Jiebao, Feng Yu didn't say anything about it, because this was what Feng Yu wanted to win.
With the decline of Hanma in the United States, Oriental Shenlu's low-energy consumption, high-performance SUV will inevitably sell better and better. As for cars, Feng Yu still sticks to his Songjiang brand. After years of promotion, this brand can be regarded as a third-tier brand in Europe and the United States.
What's more, with the large-scale export of Little Elf, it will also increase the popularity of Songjiang brand.
However, in terms of sports cars, Bingcheng Machinery Manufacturing Group is still very weak. Even in China, the sales of Songjiang brand sports cars are average. It can only be said that it does not lose money, but it does not make money either.
Jiebao still has a certain foundation in sports cars. Combining Songjiang Automobile's technology to launch a new generation of sports cars should be very popular.
Feng Yu’s plan is to build Jiebao into a brand that focuses on speed. Whether it is a sports car or a crossover, it must focus on speed, wind resistance coefficient, etc.
In this way, Jiebao's sales channels can be used to promote other brands of cars, allowing Bingcheng Machinery Manufacturing Group's car sales to reach a higher level.
As for Woerwo, it is also good. It has always been a leader in safety, but Woerwo does not only have passenger cars, but also commercial vehicles.
Although Bingcheng Machinery Manufacturing Group also engages in the research and development of commercial vehicles, it has gradually abandoned its own production business. It would be good to focus on passenger cars like BMW. It is easier to sell the research and development results of commercial vehicles and make a profit.
If Woerwo can be split up, then Feng Yu would be more interested. But I heard that Yangcheng Motors had set its sights on Woerwo, so Feng Yu had no intention of continuing the competition.
I chose Land Rover almost without hesitation, because this company is in the UK, and India is a country in the Commonwealth. Many things will be very convenient, and it is also relatively famous in India.
Moreover, Land Rover is also the most famous off-road vehicle brand in Europe, which will be of great help to Tata Motors in entering the European passenger car market.
Of course, they also need a car brand, Volvo and Saab, which needs to be considered. But then I thought about the order and laughed. This was a cooperation with Feng. He couldn't let him take all the benefits. Feng hadn't said what he liked yet.
"Feng, I personally prefer Land Rover, and I also want a sedan brand. By the way, does Tongyong's Daewoo in South Korea plan to sell it?"
South Korea's Daewoo, also the second largest automobile company in South Korea, also followed the joint venture route at the beginning, and then expanded rapidly after the joint venture ended.
Who is the joint venture partner? It is shared. This example also inspired Chinese car companies. They believe that joint ventures are not without a way out. They can improve their own technology and slowly become famous in the world.
But at the end of the last century, Daewoo went bankrupt. Daewoo Motors was acquired by Tongyong and became Tongyong Daewoo. Then three years ago, Daewoo's commercial vehicles were sold to Tata Motors and became Tata Daewoo.
In this way, Tata Motors' commercial vehicles are developing very well in South Korea, and they are also exported to China and Russia. It would be great if GM Daewoo could be acquired as a whole. It would be of great significance to their strategy in Southeast Asia.
Feng Yu also wanted to buy the Tongyong Daewoo, but unfortunately Tongyong said that they would only sell one of Modu Tongyong and Tongyong Daewoo. In this case, Feng Yu chose to take back the state-owned brand first.
Moreover, GM Daewoo mainly produces brands under Tongyang. The factory is definitely very good, but the brand technology and other things have been abandoned.
"Purchase orders, they won't sell this. Both Tongyong and Fute have problems in their operations. They found my Fengyu Holdings Group and wanted to sell it to me. And my motherland also has state-owned assets and they want to acquire some .”
"We are partners. This kind of thing is good for everyone. I will definitely not make it easier for outsiders, so this time, I will also inform you.
"
"Fute has another brand that he doesn't plan to sell, and I'm letting people talk to them about it. That's the Jiebao, and I'm bound to get it. Since you like Land Rover, I suggest you take down the defending horse as well. That way In the field of off-road vehicles, you will be the strongest.”
"As for cars, take a look at Tongyong's brands and see what you like. We'll talk about it later."
"Feng, you are such a good friend. Okay, I'll do the research here and call you right away!" Ratan Tata said loudly.
"By the way, there is one more thing I want to explain to you in advance. I plan to register a new company as a bridge, make acquisitions in the name of this new company, and then reorganize assets and sell high-quality assets to What do you think of our respective companies?"
"Okay, that's the best. It saves trouble. But how to register this new company, and how to distribute the capital contribution ratio and equity ratio?"
"The initial plan is for Tata and Fengyu Holdings to enter into a joint venture with a certain state-owned enterprise in our country, and then we will discuss the asset reorganization. We will also discuss the final asset distribution. We will discuss the specific conditions in detail."
"Where are you? New York? Okay, I'll take someone to New York in two days. Let's meet and talk!"
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