Ford's representative once again sat with Ralph. Although he wanted to quickly negotiate a cooperation with Fengyu Holdings Group, on the surface he still looked unhurried.
"Ralph, we have been talking for a long time. Have you made a decision?"
Ralph smiled and said slowly: "Matt, my boss still thinks that Ford's shares in the joint venture in China are very good, and he wants it very much."
"No, no, no, Ralph, I made it very clear. Apart from the Ford and Linken brand businesses, of our overseas joint venture factory shares, only Mazda's shares can be sold."
These are the company's strategic investments, and the shares in those joint ventures will allow them to sell Ford cars to most regions around the world and enjoy local preferential policies, such as avoiding high import tariffs.
Take China for example. Compared with the retail price of a car, the retail price is about three times the CIF price. This is mainly caused by high taxes and is also a protective policy of China for domestic car companies.
But if it is a joint venture, the price can be greatly reduced, the competitiveness can be enhanced, and the sales volume can be increased.
The joint venture cars are also launched under their brands, which is also of great benefit to the promotion of their brands. Many joint ventures are their nails in some markets. Once sold, it will be several times more difficult to open these markets.
"Matt, if you Fute doesn't sell, Tongyong has been waiting for our reply. They agreed and sold us all the shares of Modu Tongyong, including the right to use the brand." Ralph said calmly.
"We at Fengyu Holdings Group like the automobile business very much, but we don't have to choose only your Ford family. In fact, we have contacted Tongyong earlier. You should know this."
"We have also conducted in-depth investigations into what the automobile industry is like now. It is prosperous on the surface, but there are many hidden dangers secretly. The only one who can save Foote is our Fengyu Holdings Group. You must have contacted other consortiums, but who can come up with it? More cash than us?”
Matt still shook his head: "We need cash, but we cannot give up our future development because of this. We absolutely cannot let it go."
"Well, it seems that we can't negotiate this time again. I really hope that we can reach a consensus next time. You'd better go back and discuss it with your directors. Doing business with us, Fengyu Holdings, is the best choice. "
When Matt left, he didn't think Tongyong could agree to such conditions. Selling the shares of the joint venture company in Magic City will reduce Tongyong's influence in China a lot. However, Tongyong has three joint venture companies in China. It is not impossible to sell one of them, but selling the largest one, how can this happen? possible!
That afternoon, Tongyong's representatives sat down to negotiate with Ralph again. Foote was anxious to sell the business in exchange for cash to save the company's business, but Tongyong was even more anxious to do so.
"Ralph, we have talked more than once. Your Fengyu Holdings Group has always said that it is interested, but it always puts forward various harsh conditions, forcing us to make concessions again and again. This makes it difficult for our cooperation to continue."
"Malfoy, I called you here today. I also have good news to inform you that the plan to acquire the Magic City for the same use has been approved by China. We can complete this first."
"With the foundation of this cooperation, I believe we will soon reach a consensus on other business acquisitions. This is also recognized by our boss."
Malfoy's eyes lit up. Did Fengyu Holding Group give in to the conditions of using the same magic city? This is great, finally living up to the board of directors' entrustment. With that, perhaps he could already be on the board.
Tongyong needs money too much now. The company's liabilities are getting higher and higher, and relying on high-interest borrowing to support it will make the company's liabilities snowball, getting bigger and bigger, until one day it will overwhelm Tongyong.
Ralph put forward a number of conditions with Tongyong. In addition to not wanting anyone from the North American company, the brands he wanted were all the most well-known brands under Tongyong, such as Cadillac, Buick, Chevrolet, GM, etc. It will never be sold for the same use.
Ralph turned around and changed his requirements. For example, he wanted Holden from Australia. This is the largest car brand in Australia and is also the design and engineering technology center of Tongyong. This is also a core high-quality asset and they will never sell it.
As for the brands they presented, Fengyu Holdings Group did not like them, so some of them finally reached a consensus, allowing Tongyong to make a large sum of money in advance to alleviate the company's predicament.
Malfoy quickly reported it to the company's board of directors, who immediately agreed to the matter.
Although they sold their shares in Modu Tongyong Automobile Company, they still have two joint venture car companies in China. They are not completely withdrawing from the Chinese market, but Modu Tongyong is Tongyong's largest joint venture car company in China. .
The other two, Fengyu Holdings, also expressed interest, but because the scale was too small, the money offered was not much, so Tongyong did not plan to sell. They always wanted to ensure that there were still joint venture car companies in China so that they could continue to develop. China’s market is a consideration for the company’s future.
As a representative, Ralph signed a cooperation agreement with Malfoy and held a press conference to inform the world.
The acquisition amount this time will exceed US$6 billion, making it the largest acquisition in the automotive industry this year. After this news was announced, it attracted the attention of global car companies.
As soon as everyone investigated, they knew that it was impossible for Fengyu Holdings to hold shares in Modu Tongyong. It should be selling to Taihua Holding Group and then merged into Bingcheng Machinery Manufacturing Group to increase the scale of the company and continue to expand. market share in China.
For this acquisition, Ralph also put forward many conditions. For example, Modu Tongyong can continue to use the technology of the original joint venture and can use Tongyong's brand.
Tongyong thought they were taking advantage of this. Although the brand seemed to be free for others to use, it expanded the brand's popularity, which also had certain benefits for the development of their other two joint ventures in China.
But in fact, technology is what Feng Yu pays attention to. When the time comes, he can simply change the appearance and continue to use the same technology as before, and he can produce his own cars under the Modu brand.
It’s a dream to promote the same brand!
After hearing the news, Foote became anxious. Modu Tongyong was actually sold to Fengyu Holding Group, and it was sold at a high price.
So does this mean that Fengyu Holdings Group chose to cooperate with Tongyong and abandoned them
No, we must immediately start in-depth negotiations with Fengyu Holding Group again. If necessary, some conditions can be compromised! Foote's finances are in desperate need of cash.
… (.) A 19-year-old woman’s live streaming platform is exposed! Follow the WeChat public account: meinvpai1 (press and hold for three seconds to copy) to watch online!