Things here were settled. Li Feng originally wanted to invite Feng Yu to teach those entrepreneurs a lesson, but Feng Yu refused directly. Even the executives of Taihua Holdings Group wanted Feng Yu to give lectures, let alone these people.
In the evening, Zong Qing came back from overseas, and Feng Yu sat down with him to drink tea and chat.
"Old Zong, Lehaha's growth over the years is obvious to all. Even without the status of president of Taihua Holdings Group, you are still one of the top food and beverage tycoons in the world."
"The beverages are pretty good, but when it comes to food, it's a bit embarrassing. Hu Jian has a lot of food factories there, and they are all very large now."
At the beginning, Zong Qingxian was bent on suppressing Kang Shuaifu and the food giants from the same two islands. As a result, some domestic brands took the opportunity to grow bigger.
For example, Hu Jian’s Dali Yuan created an egg yolk pastry, and he also did very well in potato chips and biscuits.
Moreover, Daliyuan also acquired many former small beverage factories and began to produce tea drinks and juice drinks. Although its profits and scale are far inferior to Lehaha and Jianjianbao, it actually surpasses Kangshuaifu and Tongtong.
There are several companies similar to Daliyuan, and they are exactly the opposite of Lehaha.
Lehaha has gone from beverages to food, and they have gone from food to beverages. With the help of their brand and channel advantages, they have made quite a lot of money.
"Hahaha, Lao Zong, there is endless money to be made, and their main business is snacks, and drinks can only be regarded as a side business. Our main business is drinks, and snacks are a side business."
"No company can crush all its related peers. Besides, only with competition can there be motivation. Otherwise, it is easy to breed pride and complacency within the company."
Zong Qingxian put down his tea cup: "Proud? What is there to be proud of? Our drinks are selling well, but after so many years, the single product sales champion is still Jianjianbao. The most depressing thing is that the second best single product sales drink is also It’s not us anymore, our best-selling green tea drink is only ranked third!”
Jian Jian Bao did not experience the tragic decline in its previous life. In this life, it is still the most famous beverage brand in China, and its sales around the world are much better than in the previous life.
But Lehaha’s green tea and other products are also very popular. In the previous life, companies such as Kang Shuaifu and Tongyi competed. In this life, they were all defeated. How come they were squeezed into third place
"Is it that Daneng Group?" Feng Yu thought for a while, and this one seemed to be very powerful, and it could be regarded as the top giant in the European beverage industry.
"No, it's a drink from southern Guangdong, also from our beverage alliance camp, called Wanglaoji. Their company's product is just such a herbal tea."
Speaking of this, Zong Qingxian was very depressed. They have so many product types, but they can't sell this herbal tea type. It's not like he has never tasted it before. The taste is not very good. Why do so many people like it
When Feng Yu said that he wanted this company to join the major beverage alliance, he, like many people, felt that this company was not worthy. But now it seems that Mr. Feng really has a unique vision.
Wang Laoji
Zong Qing didn't say it first, Feng Yu almost didn't remember it. Although Wanglaoji was selling well at this time, it was not as good as in the previous life. In the domestic market, Liangle Company was tightly suppressed, and Kang Shuaifu and Tongtong failed to rise, but Wanglaoji still rose as it did in its previous life, because there was no competition in its products.
"Didn't I tell you at the beginning that if possible, I would invest in this company? Neither Lehaha nor Jianjian Bao took a stake?"
At that time, Feng Yu told Zong Qingxian and Li Jingwei that he would acquire this herbal tea seller. It seems that they didn't take it seriously at first, and then Feng Yu himself forgot about it.
Zong Qing shook his head. The herbal tea with this flavor tasted like medicine when they drank it. At that time, only Nanyue and Hu Jianren could accept this taste. No one drank it in Hangzhou. The product had great limitations. Who knew it was now sold to the Northeast!
"Neither Lehaha nor Jianjian Bao invested in it, but Bingcheng Pharmaceutical Group acquired Wanglaoji Pharmaceutical." Zong Qingxian looked at Feng Yu in surprise, "Didn't I tell you this?"
"What did you say? Does Wanglaoji Pharmaceutical include the trademark Wanglaoji?" Feng Yu was overjoyed. He remembers so many things about the company.
"Yes, that's it. We originally wanted to invest in Wanglaoji Herbal Tea Company, but the other party's controlling party, Hongdao Group, was unwilling."
"Li Jingwei either thought of another way, that is, to hold the brand in his hands. In a few years, the original brand lease will expire, and he is ready to invest in shares with the brand + funds. But now the brand is in the hands of Bingcheng Pharmaceutical Group. I am coordinating this, and plan to let Bingcheng Pharmaceutical Group and Jianjian Bao invest in it."
This is a good idea. The channels and brands are in the hands of Taihua Holdings Group, and Hongdao Group has to surrender.
Jianjianbao has fewer product types, and Lehaha has too many things to take into account. They did not engage in internal competition, so Zong Qing gave it to Li Jingwei first.
Now that Wanglaoji is selling well, a second herbal tea brand has suddenly become popular on the market this year, which is Heqi Zheng under the Daliyuan Group.
The taste is sweeter than Wanglaoji, and the effect is similar. It is mainly bottled, which is different from the canned Wanglaoji.
And Daliyuan is good at using celebrity endorsements. This time it also invited the famous star Chen Daoming. The advertising density this year was extremely high and the effect was very good.
However, Zong Qingxian and others have also analyzed that based on the advertising intensity, plus endorsement fees and other costs, Heqizheng will definitely lose money.
To put it bluntly, this year’s Dali Yuan is to make the brand famous. After dealers demand a large amount of goods, they will be able to continue to make profits. At that time, there will be no need for such crazy advertising.
It was precisely this warmth and enthusiasm that made it easier for Zong Qingxian to negotiate with the Hongdao Group. If you are not willing to let us take a shareholding, then we will run Wanglaoji Herbal Tea ourselves.
And our sales channels will no longer share your products, whether they are domestic or overseas, you will be kicked out of the beverage league. You can find new channels on your own in the future.
Originally, Hongdao Group said that their products were irreplaceable, but now a friendly company appeared, making them realize the reality. Coca-Cola says that their products are authentic and their taste is irreplaceable, but besides Baishi, there are hundreds of kinds of Coca-Cola in the world. No product is absolutely irreplaceable.
Hongdao Group now says that the Wanglaoji trademark is not valuable and can increase the trademark rent to 10 million a year, but it still does not agree to establish Baohe Bingcheng Pharmaceutical Group as a shareholder.
The negotiations at this time were in a stalemate. But Zong Qingxian is also an extremely strong person, and he gave the Hongdao Group an ultimatum.
If you agree, we will buy shares according to the normal market value, or even exchange them with the equity of Jianjiabao. Anyway, Bingcheng Pharmaceutical and Jianshebao must control more than one-third of the equity of Wanglaoji Beverage Company. The major shareholder can still be Hong Tao Group.
If Chen Hongdao doesn't agree, then don't blame us for turning around and investing in Heqi Zheng to compete with you. If you have the confidence to resist our alliance, let's give it a try. Now that the trademark has expired, we will run Wanglaoji on our own.
If we unite, we will both benefit, if we divide, we will suffer. The Hongdao Group is also hesitant now.
…
PS: There are usually two updates during the Chinese New Year, and maybe three updates occasionally.