To realize this dream, the first thing to do is brand promotion. Build a core brand and dominate the industry.
Currently, there are two well-known Chinese brands in the United States: Fengyu Pai and Jianlibao!
Needless to say, Fengyu brand has product patents for humidifiers, bladeless fans, VCDs, and DVDs, and has received high market evaluation in terms of household appliances. Even these products are industry leaders.
Jianlibao, a giant in China's beverage industry at this time, had sales of 4 billion RMB last year and profits of more than 400 million. It has established branches in more than a dozen countries and its products are exported to more than 30 countries and regions. The real leader in the Chinese beverage market.
Although Lehaha has been catching up in the Chinese market, it is only the Chinese market. In overseas markets, Lehaha is sold to Baodao, Xiangjiang and Lisboa at most. I once tried to land on the island country, but unfortunately no one wanted to buy it when I heard it was a Chinese brand, so I finally quit sadly. Zong Qing lost a few pounds in anger because of this incident!
In China's beverage market at this time, Jianlibao is the leader, followed by Lehaha, Lebaishi, Coconut Tree, Zhenzhen, Rising Sun and other brands. The total sales for the year exceeded 3 billion US dollars. What was the sales volume of the beverage industry in the United States last year? One hundred billion dollars!
China has a population of 1.2 billion, and the United States has a population of 200 million. There is not even a slight gap in consumption levels between the two.
Feng Yu has always wanted Lehaha to go out of the country and go to the world. Lehaha's previous life was very poor at this point. Until Feng Yu's rebirth, Lehaha's overseas sales, at its peak, did not exceed 25 million US dollars in annual turnover. As of now, Shangjian Lipao is not even comparable to the Coconut Tree Company at this time.
In the beverage industry, the US FDA standard is the most stringent beverage inspection standard in the world. As long as it passes this standard, there will be no problem in implementing it in any other country.
Jianlibao passed the test, so it was able to carve out a niche in the United States.
At this time, Jianlibao's development in the United States also fell into a bottleneck period, mainly because Jianlibao only had one product and was squeezed out by two American beverage industry giants.
Originally, Jianlibao had the opportunity to cooperate with Baishi Company to jointly attack Coca-Cola. However, during the negotiation, Li Jingwei, the head of Jianlibao, said a very arrogant statement: "Baishi-Cola is the big brother in the beverage industry. On behalf of Jianlibao, I am very proud." Welcome to join Jianlibao and produce our products!”
He wants Baishi to become the OEM of Jianlibao!
It is said that the representatives of Baishi Company were silent for a long time. The terms of cooperation they gave were actually very generous. Jianlibao helped promote Baishi-Cola in China and suppressed Coca-Cola. Baishi Company in the United States helped promote Jianlibao and also excluded Coca-Cola. .
It can be said to be a swap market, a win-win approach. But Li Jingwei was very sharp at that time and did not pay attention to the two beverage industry giants at all, because the core of their products was different.
Jianlibao produces a weakly alkaline electrolyte drink, a sports drink that athletes can also drink, making it healthier. In his eyes, whether it is Coca-Cola or Baishi Cola, they are just selling soda drinks and cannot stop Jianlibao's progress.
The expansion of Jianlibao in the early days was indeed very smooth, and everything was developing in a good direction. It became the leader in China, entered the international market, and successfully promoted it in the United States. Even the promoters in the United States were once the promoters of Baishi.
But when the two cola companies discovered that they could not develop in China, and their base camp was infiltrated by Jianlibao, a "careerist", the two cola companies that were originally opposed to each other began to suppress Jianlibao at the same time.
Not just in the US market, but also in markets in many countries. The two giants in the beverage industry have joined forces, instantly narrowing Jianlibao's overseas development path.
At this time, when Jianlibao needed help the most, Feng Yu contacted Lynch, the boss of Jianlibao's US branch.
At this time, Jianlibao bought a floor in the United States as its headquarters, not too far from the Empire State Building. Feng Yu's reputation in New York at this time was very high. Newspapers were reporting on this Chinese businessman who bought the Empire State Building. As soon as they received Feng Yu's call, Lynch Agency agreed to Feng Yu's invitation.
On the top floor of the Empire State Building, which was also the first floor to be renovated, Feng Yu met with Lynch.
"Are you Boss Feng?" There was no frontal photo of Feng Yu in the newspaper. Lynch Office did not know Feng Yu, but seeing that there was only one person in the reception room, he could only ask tentatively. In fact, in his heart, Lynch thought that he had guessed wrong. After all, the person in front of him was too young.
"Mr. Lin, I have known you for a long time, I am Feng Yu."
Hearing the familiar voice, Lynch stretched out his hands. Although he was mentally prepared, he still found it difficult to accept it for a moment.
"Hello, Boss Feng, hello, Boss Feng."
"Mr. Lin, are you curious? Why did I invite you here today? I won't beat around the bush, I want to help Jianlibao." Feng Yu had a smile on his face and his tone was sincere.
Director Lynch raised his eyebrows: "What does Mr. Feng mean by this? Jianlibao doesn't need any help."
Lynch Agency thought that Feng Yu wanted to invest in Jianlibao, which of course he would not agree to. Jianlibao is a state-owned enterprise and is developing so well. Why should outsiders become shareholders? They, the management, are still thinking about MBO in the future.
"Really? How did I hear that Jianlibao now wants to enter large supermarkets, but was rejected?" This was also found out by Feng Yu.
If you enter a large supermarket, you will have a wealth of sales terminals. Sales volume will definitely increase a lot, and profits will also increase a lot. And if not, then it will never be able to truly compete with the two Coke companies in the US market.
Lynch suddenly raised his head and looked at Feng Yu. Although this matter was not a secret, if he didn't care about Jianlibao, he would never know. Is this Boss Feng inquiring about Jianlibao
And based on what Boss Feng wants to say, does he have a way to get Jianlibao into large supermarkets in the United States
"Boss Feng, are you too busy to do this? Let me make it clear first, it's not that Jianlibao cannot enter American supermarkets. We are still negotiating and the conditions have not been agreed upon."
Jianlibao requires the same conditions as the two Coke companies, including a dedicated counter, eye-catching signs, a superior location, etc. At least it shouldn't be too different, but those supermarkets don't agree to those conditions. Although Jianlibao is good, in their opinion, it is completely incomparable to Coca-Cola and Baishi Cola.
Of course, another important point is that Jianlibao only has one flavor of drink at this time and no other products. This is completely incomparable with Coca-Cola and Baishi Cola. Why should a separate counter be set up for one product
"What if I can help you get better terms?" Feng Yu asked with a smile.
(End of chapter)