"Boss Zong, I have admired you for a long time." Mr. Zhao from Baishi greeted him with his arms raised. Zong Qingxian pretended not to see the hand he just extended.
Zong Qing didn't even raise his buttocks: "It's Mr. Zhao, why do you have time to come to my place today?"
"Boss Zong, my hometown is also in Hangzhou. Speaking of which, we can be considered fellow villagers, right? When you encounter difficulties when you are away from home, why don't you ask fellow villagers for help?" Mr. Zhao began to build relationships.
Zong Qingxian raised his eyebrows. Are you from your hometown of Hangzhou? Judging from your accent, it must have been many years since you went back to your hometown. Are you in trouble and asking me for help? Your difficulties were caused by me!
There are only a few domestic beverage distributors in a province who are quite powerful. Some of them are not known to Zong Qingxian, but they are also known to Li Jingwei, or other beverage industry bosses.
Here, Lehaha's sales channels are the best. There is a sales office in every province. No matter when dealers need goods, they can allocate them immediately.
This time, companies such as Lehaha and Jianlibao have signed exclusive distribution contracts with those dealers. Those dealers can use very favorable conditions to sell all products of Lehaha, Jianlibao and other companies, except those who are not members of the China Beverage Industry Association. Products must be distributed through agents at high prices, and this price ensures that those beverage manufacturers will not make profits.
For example, Coca-Cola and Baishi Cola are American brands. How can they join the China Beverage Industry Association? This is a disguised form of exclusion, and it is also a legitimate means of commercial competition.
Even if Liangle is really cruel and agrees to this condition, Lehaha can immediately sue them for dumping. You sold them all at a discount, so what is it if it’s not dumping
When those dealers were put together, they found that they could make more money by cooperating with Lehaha. After all, Lehaha's sales were better. If Liang Le also seeks cooperation with them, they will have to agree to such harsh conditions, and they will earn more. It doesn't matter if you don't agree, Liangle's products aren't selling well anyway.
Moreover, Lehaha Company also told them that Lehaha’s refreshing series will be released in small glass bottles and handed over to them for distribution. The smaller bottles will sell better and they will definitely make more money.
Stimulated by various conditions, they started a showdown with Liangle Company one after another, and either offered better conditions or found new dealers.
"Mr. Zhao, since we are all fellow villagers, just tell us if you have any difficulties. If I can help, I will definitely help." Zong Qingxian said generously.
Mr. Zhao was overjoyed. They all said that businessmen in Jiangsu and Zhejiang are the most united. It seems that building relationships as a fellow countryman really worked.
"Boss Zong, look, we have several filling factories. Don't you need them too? Let's cooperate. We will help you produce your products and contact us for your sales channels." Mr. Zhao said hurriedly.
Zong Qing touched his head first and looked very embarrassed: "Hey, I can't make the decision on this matter. Mr. Zhao, do you have anything else to do?"
The smile on Mr. Zhao's face froze. You just said that you would help if you could, but then you turned your back on me!
"Boss Zong, why can't you make the decision on this matter? Your Lehaha's sales channels are the best in the Chinese beverage industry."
"Hey, you can't say that. We are also looking for dealers. In this way, I will give you a copy of the dealer's contact information, and you can contact it yourself."
Mr. Zhao cursed in his heart, "It's useless to ask for the contact information of those dealers. Don't I know the contact information?" What I want is good conditions, reasonable conditions!
"Boss Zong, our Baishi Company is very familiar with Coca-Cola's sales methods. If we cooperate, we can jointly suppress Coca-Cola. In the future, you will account for the majority of the carbonated drink market, and I will take a small share. As for Coca-Cola, let them withdraw from China The market is ready." Mr. Zhao said through gritted teeth.
Baishi and Coke have always been competitors, and Coke has never given up on suppressing Baishi, which is the same in any market.
Coke was the first to enter the Chinese market, but its sales have not been very good, and its brand awareness has not been very high. But since Baishi Cola also entered the Chinese market, Coca-Cola has increased its publicity efforts in order to monopolize this emerging huge market.
Unfortunately, the Chinese people’s favorite drink is Jianlibao, and the taste of cola is considered weird. Finally, after years of cultivation and some consumers who like Coke, Lehaha launched Coke again.
What makes them helpless is that Lehaha, a latecomer, has come from behind. Lehaha's refreshing Coke sells better than their Coke!
No matter what means Liangle uses, they can't get ahead in China. Compared with production and transportation costs, sales channels, brand awareness, publicity efforts, etc., they can't compare with Lehaha.
But in terms of scale and strength, how can Lehaha compare with them? But the headquarters doesn’t approve money. How can we promote it without money? Finally, this time the headquarters approved a sum of money for them to increase their advertising efforts. They thought good times were coming, but who would have thought that all the dealers would give up!
Mr. Zhao thought for a while and found that there was no use in cooperating with Coca-Cola. The key was to find a local beverage company to cooperate with in order to open up the market. They used this method when they entered Europe and other countries.
A strong dragon will not overwhelm a local snake, but if he becomes a relative with a local snake, things will be much easier to solve.
Hearing that Mr. Zhao had given this condition, Zong Qing hesitated for a moment: "I have to discuss this with other people in the company and I will give you an answer in a few days."
"Boss Zong, we Baishi are very sincere. I'm waiting for your good news."
After Mr. Zhao left, less than half an hour later, the Chinese boss of Coca-Cola also came. This person and Zhao always had the same idea, cooperate, and then exclude Baishi Cola.
However, Coca-Cola’s representatives seem to retain their pride. Unlike Mr. Zhao, who acknowledges Lehaha’s status as the leading beverage company in China, he only talks about sharing the market.
Zong Qingxian already had a preference in his heart. If he cooperated, he would cooperate with Baishi. Coca-Cola was too arrogant. Damn it, this is China. Even if Coca-Cola is the best in the world, China will still be ranked behind Lehaha. There is even more than one beverage company ranked in front of Coca-Cola!
Of course, in his mind, he prefers to dominate the Chinese market. It would be best if both Coke companies withdraw from the Chinese market. But he also knew that this was unlikely. The market is so big, dealers can always be found, or Liangle can simply support a group of dealers, it just requires an additional investment of funds, which is definitely not impossible.
It's just that building all the sales channels by yourself will take a long time and the cost will be very high. Judging from the sales volume of Liangle at this time, doing so will just cost you money!
Zong Qing was hesitant about whether he could cooperate. He picked up the phone and called Feng Yu...
(End of chapter)