Zong Qingxian and Li Jingwei both called Feng Yu, talking about their results and how they had held back Liangle Company. The other companies in the Beverage Alliance are also good and there is no betrayal.
In fact, those companies themselves have the intention to boycott Liangle. The market is so big and there are already many beverage companies coexisting. If two more tigers are introduced, they may be eaten in turn.
Liangle Company has used this method in several countries to annex the original beverage companies in those countries. This time it happened to be a major beverage alliance, selling Feng Yu and the others a face.
Their idea is the same as that of Lehaha, Jianlibao, etc. They must not only maintain the original market, but also vigorously develop new markets, so that they can become bigger and stronger!
Who wouldn’t be jealous of Liangle Company’s high profits? The beverage industry has great potential. There are so many Chinese people, so as long as the market share is maintained, profits will continue to grow.
Feng Yu always felt that they missed something. Moreover, Liangle Company, a giant in the beverage industry, will not be defeated by such a simple method. With such a big market in China, Liangle Company will not give up under any circumstances.
Soon, Feng Yu and the others knew what methods Liangle Company had used.
The products of Liangle Company appear in markets below the county level, mainly in counties and towns. Those small stores are the blind spots of Lehaha, Jianlibao, etc.
When Feng Yu heard the news, he looked in disbelief. This is ridiculous, isn’t it? Shouldn’t Lianglebi~’s other cola brands be sold only in rural areas
Feng Yu frowned, how is this possible? This kind of channel is the worst. How many towns and villages can have the population and consumption power to be comparable to a district in a certain city. Transportation, warehousing and other costs will rise sharply, and the consumption power is not high. This is not the style of Liangle!
This is a typical tactic used by rural areas to encircle cities. In the previous life, there were two kinds of cola. This tactic was used in China. One was Lehaha's Very Coke and the other was Fenhuang Coke. They both appeared in large numbers in rural areas and sold them at low prices. To occupy the market, the main publicity methods are television advertisements and wall-painting advertisements in rural areas.
In the previous life, Liangle had already gained popularity and firmly dominated the city's sales, and no one could shake it. These two companies have taken a different approach and are actually selling well. At least they can have a turnover of several hundred million a year, and their profits are not low.
But that is a method of pitting the small against the large. Will Liangle Company do this? Invisibly, isn't this lowering one's own brand to a higher level
Even if Liangle agreed, how could they sell it to those rural areas so quickly? Feng Yu definitely doesn't believe that they built their own sales channels. It's absolutely impossible for them to build their own sales channels so fast!
This kind of thing is easy to investigate, and the result made Feng Yu frown.
Baishi Cola has cooperated with Kang Shuaifu, and Coca-Cola has cooperated with Tingtai. The two companies have been developing the rural market this year because they cannot compete in the urban market.
But the cost of their investment in developing this channel is also very high. Moreover, the consumption power in rural areas is indeed not high, and they are still losing money.
At this time, the two Le companies, which had no way to cooperate, approached them separately to seek cooperation. These two beverage companies are not restricted by the Major Beverage Alliance, and they happen to have a very poor relationship with the Major Beverage Alliance, so they all have a common opponent.
Moreover, these two companies are both from Baodao. Some time ago, they were heavily fined by the mainland government, but they have no patriotic sentiments. In other words, they don’t regard the mainland as their motherland at all!
Only then did Feng Yu remember that in his previous life, Baishi Company had a strategic cooperation with Kang Shuaifu. All of Baishi's bottling plants were sold to Kang Shuaifu, and the formula for a new flavor of Coke was also sold to Kang Shuaifu, in exchange for Kang Shuaifu being the OEM manufacturer of Baishi Cola, with sales included.
Of course, the amount of money paid by Kang Shuaifu is also an astronomical figure, and it is impossible to say who will suffer and who will take advantage.
Anyway, since the cooperation, Baishi has steadily suppressed Coca-Cola in China and even Southeast Asia. Whether it is sales of cola, carbonated drinks or juice, they are all above Coca-Cola, and the Chinese market has become the fastest profit growth point for Baishi Cola.
Unexpectedly, in this life, Baishi still chose the old path, but this time the cooperation method is definitely different from the previous life. Kang Shuaifu does not yet have the status of the leader in tea beverages, nor does it have such awesome sales channels, nor does it have a nationally famous beverage brand. The cooperation between the two companies may be the result of a kind of teaming up for warmth.
Kang Shuaifu has invested too much in operating his own channels, but after a hundred sales on an agency basis, Kang Shuaifu can save a lot of channel expenses. More importantly, Baishi Company will lease the filling plant to Kangshuaifu to increase Kangshuaifu's production capacity and save transportation costs.
It can be said that the cooperation between the two companies is a win-win situation.
Coca-Cola also saw this and immediately chose to cooperate with the same company, the same cooperation method, and the same choice.
To put it bluntly, they all have a common enemy, which is the beverage alliance. This alliance firmly controls the pricing power of Huaxia Beverage. Although it was not said outright, it was already a fact.
Their prices for tea drinks, dairy products, carbonated drinks and even mineral water are basically the same, and there is no price competition. Now the goals of this major beverage alliance are very consistent. First, drive Liangle Company out of the Chinese market, and suppress Kangshuaifu and the same two companies to make them withdraw from the beverage industry.
This was a helpless move by Liangle Company, but it also had a good effect. Rural areas will become richer and richer, and their consumption power will also become higher and higher. Besides, they have not given up on the urban market. The two Baodao companies still have sales capabilities in the city.
Although they are not as professional as specialized beverage dealers, they sell instant noodles and their sales ability is definitely not bad. They also have their own sales channels. They are not as good as Lehaha, but they are definitely not much weaker than Jianlibao.
Liangle Company thought about it and formed a joint attack in the future to regain the market. While surrounding the city with rural areas, it continues to drive a nail in the urban market to maintain brand awareness. It only takes two years for them to counterattack the city, and by that time, their self-built sales channels in the city should be successful.
So just like that, the Coke Company in the United States cooperated with two companies in Baodao to solve their sales channel problems and catch up with the end of the peak sales season.
This incident gave Feng Yu and others a wake-up call. Don't underestimate other companies, they can always find a way out that you can't.
Zong Qingxian and Li Jingwei were very angry. It was these two Baodao companies. If it weren't for them, Liangle Company would definitely have suffered a lot of losses this year.
Humph, didn’t you start your business by making instant noodles? Then our Lehaha also sells instant noodles! Zong Qingxian was still hesitant at first, but now he is determined.
You put your hands on our plates, so don’t blame me for grabbing food from your plates!
(End of chapter)