readx(); Ohga Norio leaned on his office chair and smoked a cigar leisurely. ∷Although Sony has gone through a period of trough, isn't it getting up again? He was the same, he was suspended from his job for a while, but in the end, wasn't he invited back to be the president
Who can do it better than him? During his suspension, some shareholders and executives were eyeing the position of president, which almost led to an internal struggle. In the end, Chairman Morita invited him back for the sake of balance.
The sales of ps game consoles are getting better and better. Although the Walkman, CD and other businesses have further shrunk, they have found a new way and mainly promoted md players, but they have made great progress. In this regard, they have firmly suppressed aiwa. company!
The company's business of computers, digital cameras, mobile phones and other electronic products is also developing better and better. Sony Columbia Pictures' debts have basically been paid off. It is expected to start making profits next year. Who can say that it is not doing well.
These made him happy, but what made him happiest was the news from another company. Fengyu Electronics launched a mobile phone and wanted to enter the US market, but after contacting them all, no dealer was willing to sell it!
When he heard the news, Oga Norio's mood suddenly jumped up.
You have today too!
There are many competitors of Sony, and some of them use some disgusting methods, but among the people that Sony and Norio Oga hate the most, there must be Feng Yu from China!
If it weren't for this person, aiwa would still be in the arms of Sony. Then the leader in the field of portable music players would still be their Sony company, and it would also bring them huge and continuous profits. Unlike now, when competing with aiwa, not only sales will decline severely, but the profits of single products will also decline severely.
There is also competition in the DVD field, and it is also because of Feng Yu that Sony suffered a loss. Lianxiang, a Chinese computer company, also had shares in Feng Yu, which resulted in Sony's computers being unable to be sold at all.
It can be said that Sony has not developed well in the past two years, and there is a big reason for it, all because of Feng Yu!
Now Feng Yu wants to get involved in the mobile phone business, but he finally failed, right? Do you think your Fengyu brand is so powerful? In terms of brand value, how can Fengyu brand compare with our Sony brand
Besides, how many years have we been making mobile phones, and how many models of mobile phones do we have? And you,
How dare you put just one model of mobile phone on the market
It sells well in China, but that’s because you Chinese people are ignorant and have local protectionism! Try selling it to our island country. If you can sell 10,000 units, I will resign from Sony immediately!
Still want to enter the US market? You can’t get out of China’s gate!
We at Sony have factories all over the world. Not only do we stay ahead in technology and maintain an advantage in branding, but we also control costs perfectly, which Fengyu Electronics cannot do.
Not only do we want to regain the leading position in the field of portable music players, but we also want to suppress your mobile phone business!
…
"Mr. Silva, nice to meet you." Feng Yu smiled and extended his hand to the other party. This gray-haired old man is Philip's North American president.
"Mr. Feng, I'm glad to see you too. In fact, I've wanted to visit you for a long time, but I've been delayed by things."
Not to mention that Philips and Fengyu Electronics are strategic partners, but that Feng Yu is a super rich man who controls the Chinese market and is a director of Microsoft. Silva has long wanted to pay a visit, but there has never been a reason, so he came rashly and meant to curry favor. Too obvious.
But this time it was different. Feng Yu took the initiative to invite him over.
"Mr. Silva, I asked you to come here this time because I have something that I want Philip to do for me."
"With the relationship between our two companies, we will do whatever we can." Silva reported to the headquarters before coming, and the headquarters told him that he must be on good terms with Feng Yu, which would be of great benefit to the company. The patented technologies exchanged with Fengyu Electronics and Fengyu Electrical Appliances have greatly improved some of Philips' technologies.
"I understand that Philip has several factories in North America, right?"
"There are two large ones and three small ones." Silva replied happily. There is no need to lie about this kind of thing. Anyway, as long as you understand it carefully, you can understand it.
"Can you set aside some workshops to manufacture a batch of electronic products for us?" Feng Yu asked tentatively.
Philips has OEMed super VCDs for Fengyu Electronics before. Now in Europe, Philips' factories are mainly OEMs.
"OEM? This is not impossible. Although our factory is full of orders, we should be able to do it if we squeeze it in. What do you want to OEM?" Silva said this, implying to Feng Yu that we will OEM for you. , it’s a lot to pay.
"Mobile phones. Our Fengyu brand mobile phones would like to temporarily ask you to OEM a batch of about 100,000 units. How much do you want for the OEM fee?" Feng Yu asked.
"I need to contact the person in charge of the factory about this issue, but our OEM fee may not be too low," Silva said.
"I understand this. What I want is to ensure quality. I can trust Philip's factory. If possible, please Mr. Silva report to the headquarters. Over in Europe, I also want to ask Philip to manufacture a batch of products. "
OEM is the simplest way to reduce costs that Feng Yu and others came up with after research. They have thought about finding some small electronics factories to do OEM work. Maybe the OEM fee will be much cheaper, but the quality cannot be guaranteed.
Moreover, there are some technologies in mobile phones that they don’t want to be mastered by small factories. Although these technologies are not patented and are not core, they are definitely not available in small factories. It is not cost-effective to hand over the technologies to them. What if someone with evil intentions uses their technology to imitate Fengyu mobile phones
Don’t think that there are no fakes in the United States. The United States is one of the countries where fakes are most prevalent. How could it be possible that they are all imported? In the past, many fake goods factories in China actually developed based on orders from Americans.
The country with the most serious patent infringement is the United States, which is said to have the best patent protection. Every year, more than one company is sued for patent infringement.
For these reasons, Feng Yu finally decided to ask Philips to help OEM a batch of mobile phones. On the Canadian side, an electronics factory was acquired and then expanded. It will be put into production in about a few months, just in time to produce new mobile phones.
Now with this mobile phone, (www.uso) Feng Yu intends to test the market first and establish sales channels first. He dare not think about it at the counter, but it is enough to enter those stores that specialize in selling communication equipment.
When the new mobile phones come out, they will definitely be better than the current mobile phones in terms of technology and design. At that time, the cost will also come down, so it will be suitable for vigorous promotion.
Feng Yu and Fu Guangzheng have studied Fengyu Mobile's overseas business. They don't expect to make money next year, but they will definitely start making money by the end of 1998 at the latest. Then, with more novel designs and more products that are loved by consumers, profits will continue to flow.
After having lunch with Silva at noon, Silva left in the afternoon. He would not reply to Feng Yu until the headquarters responded.
Feng Yu stood in front of the glass window of the office and looked out. He wanted to create an electronic empire and trample all the big companies in his previous life under his feet!
…
"President, look at this newspaper. Fengyu Electronics has signed a cooperation agreement with Philips. Philips' factory will manufacture a batch of mobile phones for Fengyu Electronics. Fengyu Mobile Phones will officially enter the European and American markets!"
"What, a big company like Philips would actually do OEM work for others? And who did they ask for distribution? It's also Philips!"
Norio Ohga frowned, this is not easy to handle. Although Philips is not a leader in the field of mobile communications, it has the same background. With the help of Philips, Fengyu Mobile may really be able to develop overseas. Get up! (To be continued.)