After the New Year, Mike Liu personally sent over the redesigned elf car drawings. Feng Yu opened it and took a look at the appearance, then gave Mike Liu a thumbs up.
I really don’t underestimate them, the design of this model is really beautiful. After looking at some related parameters, the trunk has also become larger and the rear seats have been changed to be detachable. Then the car owner can make it himself according to the owner's wishes, which is very convenient.
Everyone circulated the renderings and thought they were very good. They never expected that the car could be designed like this. Their confidence has greatly increased. It seems that this car alone can sell a lot this year. Then the task of selling 150,000 units this year may be completed!
"Wang Taiwei, get ready and start building momentum for our elf!" Feng Yu said to the automotive project director.
…
After the New Year, everyone went to work, and their efficiency was not very high. They had not yet come out of the New Year atmosphere. After all, it was not yet the first month of the year.
Many people were drinking tea and reading the newspaper, and a few sentences in the newspaper attracted them all.
"Everyone else has a car, do you want to buy one?"
"If you could buy a car with a monthly salary of more than 2,000, would you buy it?"
"A car costs more than 20,000 yuan, do you believe it?"
Words like this suddenly aroused everyone's curiosity. They turned back and found nothing. What is this? Just these three questions. What do they mean
It costs more than 20,000 yuan to pay for a car. It must be a second-hand car that has been driven for several years. You can afford a car with a monthly salary of two thousand, what a joke! Those who buy cars have a monthly salary of more than 5,000 to 6,000 yuan and have to save money for a long time. Most people who buy cars are bosses, or at least leaders of their workplace or company.
With a monthly salary of two thousand, even if he is a leader, he is just a team leader. It would be great for such a person to ride a motorcycle, but he still wants to drive
For a week in a row, these three questions appeared on a certain page of many newspapers. Some people couldn't bear it and called the newspaper office to ask what it meant.
The newspaper's answer was that the explanation would be in the newspaper in two days, so please be patient.
Two days later, sure enough, the layout changed. A picture of a car took up the entire page. Looking at this car, it looked really cute and beautiful. It didn't look as serious as other cars at all, but it looked very youthful and fashionable.
The first day is the front, the second day is the side, the third day is the back, the fourth day is the top view, and the following days are pictures of the interior of the car.
Many people saw that it turned out to be a car advertisement, but which car company is so stupid? Can't you just put the pictures together? One picture a day. Isn't this a waste of advertising money
But they didn't realize that it seemed like the pictures were a little fresh every day they saw them, and because they were not repetitive, they were really willing to look at them. If it's a picture, let alone a week, they will see enough in three days.
They all know that this car is called Elf. The logo is two letters stacked together. It’s not very pretty, but it’s easy for people to remember. The first letters of Elf’s pinyin.
Two days later, they saw that this car was actually manufactured by Bingcheng Machinery Company. Isn't that the company that produces Songjiang cars? It was reported in the news a few years ago that it was the first Chinese car company to export cars and also exported its technology to Russia.
Is this a new car launched by their company? That's right, their company is the only one with such a beautiful design. Look at the cars designed by other companies, they always look lifeless.
Many people began to look through the previous newspapers again. What did it say? A car cost more than 20,000 yuan. Is this the car it was talking about? A car only costs more than 20,000 yuan? This is impossible!
Some car companies have also noticed this news. When other companies launch a new car, of course they have to pay attention. Are we also in a competitive relationship
At first they were very disdainful, thinking that the original text was just to attract attention. I have to say, it was quite successful. But if a car costs more than 20,000 yuan, how is that possible
But immediately after, the price of this elf was marked, with a shocking retail price of 29,900 yuan!
It’s really less than 30,000 yuan. This price really shocked everyone!
If they were manually assembled by a small local factory, they would believe that a car that makes a rattling noise when driven, spews dust everywhere, and breaks down all the time is so cheap, but Bingcheng Machinery Company's cars are famous. The quality is good, the leather is solid, and they will never destroy their brand.
Is this car really worth 29,900 yuan
How can it be so cheap? The retail price is so cheap. Does the agent want to make money? Does Bingcheng Machinery Company want to make money? Is their cost only a little over 20,000
Can you build a car for more than 20,000 yuan? The performance must be very bad, absolutely very bad!
But when the trip parameters were revealed, they were stunned.
The engine's power is equivalent to that of a car with a displacement. Although the model is petite, the interior space is really quite large. The top speed can reach 125 miles per hour, it has five gears, and it even has hot and cold air conditioning!
There are also some other performance parameters, all of which show that the performance of this car is no worse than Xiali, or even better.
At this time, the TV also started to play the elf advertisement. Two young men and women shared a parking space. The intersection of their eyes seemed to indicate what happened.
The slogan of the advertisement is: Songjiang-Elf, the first choice of young people, the first car in my life!
The phrase "the first car in life" stimulates many people. Many young people actually want to buy a car, but a cheap car costs 100,000 yuan, which they simply cannot afford.
But now it's better. If you take out a car loan for a car that costs less than 30,000 yuan, you can drive it away for 10,000 yuan. The monthly repayment is less than 1,000 yuan and it can be paid off in two years. It's really a monthly salary of 2 yuan. You can buy a car with only 1,000 yuan.
At this time, many young people are more interested, and it seems that this car is very popular with girls. You can also pick up girls by driving this car!
Although this car is cheap, it has a strong brand. It is a sub-brand of Bingcheng Machinery Company and is produced by the same factory as Songjiang Automobile.
Have you heard of Songjiang-Glory? The price is 1.08 million, and you need to book in advance to buy it!
What's more, this company's cars are still export products, and it has also built a joint venture factory in Moscow. It is the strongest among Chinese car companies. You will definitely feel at ease when you buy this car.
Didn't I mention above that you can also enjoy after-sales service at Songjiang Auto's sales points? That means the failure rate is as low as Songjiang Auto's.
Why does Feng Yu advertise like this? One is because the production line is still being modified and debugged, and the production of Elf has not yet started. The other is to slowly whet everyone's appetite and draw people's attention to the Elf car step by step.
Now it seems that they succeeded!
Every day, 4S stores receive constant calls to make appointments to see the car. Moreover, the first day it was launched was not even a weekend, but dozens of cars were sold. The sales volume of this car this year may give everyone a big surprise!
(End of chapter)