While evening approaches on the East Coast, lunch break has just passed on the West Coast of the United States.
San Francisco, Mountain View.
Tinkerbeier's 1997 autumn new product launch conference started on time at two o'clock in the afternoon West Coast time.
As a popular electronics brand that has rapidly emerged in recent years, even though Tinco Bayer's autumn new product launch is not as big as spring, it still attracts close attention from global media, peers and consumers. Moreover, according to the news that has been circulating in the past, this autumn new product launch conference is far from the small show last year. It is very likely that a flagship product of Tinco Bayer will be born again.
iPad-10.
This is the name of the new product that was discovered in advance by the media in the technology industry, which is as powerful as the entertainment paparazzi. This also triggered a storm of leaks within Tinkerber.
Moreover, there was a huge episode at this press conference.
Even before yesterday Friday, the iPad-10, which was constantly being exposed and decrypted as true and false, was the absolute focus of Tinker Bayer’s autumn new product launch.
However, suddenly, "The Ghost Story" came out.
In fact, before the release of "The Ghost Story" and after its premiere at the Toronto Film Festival, the film, which was entirely shot with iRec digital cameras, attracted the attention of the technology industry. However, no one expected that "The Ghost Story" would be so successful. . It was so successful that just one day after its official release, it quickly became a topic of discussion at a national level.
The problem is simple.
Money stimulates the public's senses more than anything else.
The cost is US$300,000, and the box office on the first day is nearly 10 million. The total box office in North America is expected to be at least 150 million, and the box office return is 500 times. This is only the estimated local income. The global box office return ratio may exceed 1,000 times. A series of data are really impressive. People can imagine the space.
If this was a project completed by an individual alone, there is no doubt that the revenue brought by the film would be enough to make an unknown ordinary person become one of the richest elites at the top of the world's pyramid.
Because the attention was so high, Tinker Bayer, who has always been rigorous about the press conference process, temporarily added more relevant links about "The Ghost Story". Among them are the three main products of Tinker Bayer's emergency production of iCam, iPlayer and iRec. In addition to their own entertainment functions, they have brought fame and monetization capabilities to the majority of users, and even added a large number of new employment opportunities to the entire society.
Such as iCam.
Since its official launch, iCam users have been sharing photos through social networking platforms such as Facebook and Instagram. In just a few years, a large number of Internet celebrities with millions of fans have been created. These Internet celebrities have cooperated with various companies. There are countless people with annual incomes reaching hundreds of millions of dollars. Even ordinary second- and third-tier Internet celebrities can earn a generous income through the Internet that is enough to maintain a decent life.
And iPlayer.
Compared with iCam, which produces content, iPlayer can only passively receive content, but it has also brought huge benefits to many people through its integration with the Broadcast Internet radio and audio sharing website that was acquired by Tinker Bayer.
Due to the considerable capacity, users can put not only music into iPlayer, but also audiobooks, talk shows, audio textbooks, and many other contents. Whether it is music, talk shows, audiobooks, etc., it can be Ordinary people with corresponding conditions bring opportunities.
The Broadcast platform not only introduces genuine resources from music celebrities, but also accepts content delivery from non-famous musicians, and also provides revenue sharing. Therefore, a number of online music creators have also been born in recent years.
Even if the threshold for music is high, the recording of audiobooks, the performance of pure voice talk shows, various audio teaching materials, etc., all require content producers. The number of various audio content authors on the Broadcast platform has reached millions. There are also many high-income earners.
Then there’s iRec.
Even before "Ghost Chronicles", when iRec-10 was released last year, YouTube, a video sharing website owned by Yigrit, launched an advertising sharing plan. As long as you upload a video and get clicks, you can receive cash advertising sharing.
Countless users flock to it.
Now, the release of "Ghost Story" has invisibly raised iRec's product image to a whole new level. .
Who else can make a home digital video camera with a box office of over 100 million
Even if manufacturers such as Sony deliberately use their own home digital camera products to make pseudo-documentary films and succeed, they are destined to lose their great aura of being the first to eat crabs.
Tinker Bayer's press conference.
Although it would be a bit off-topic to give too many appearances to "The Ghost Story", since it is destined to be a win-win operation, Tinker Bayer was not stingy. After the excellent response from the Toronto premiere, he decided to focus on promoting the film. At this time To increase the stakes again, several main creators of "Ghost Story" were directly invited to the scene.
After an indirect interaction at the beginning, and after several peripheral product promotions, Ms. C personally invited Lin Yibin, Amy Adams and other creatives to take the stage.
Amid the warm applause from the audience, Girl C sat down with the main creators, and a trailer for "The Ghost Story" was first played on the big screen.
This operation surprised many guests present.
Really no effort was spared.
You know, this is a super press conference that was broadcast live on YouTube with more than 30 million viewers worldwide. Afterwards, countless media around the world will further spread the information to billions of ordinary people. Tinker Bayer Including the topic of "The Ghost Story" in its own press conference is equivalent to a large-scale advertisement for this movie on a global scale.
The potential value cannot be estimated.
After the trailer was played, and after another round of applause, Girl C continued to serve as a guest in person like a talk show host, and skillfully opened the topic: "So, the first question, Lin, why did you think of using iRec to shoot this? Where’s the movie?”
Facing thousands of viewers at the scene, and even tens of millions of spectators outside the live broadcast camera, even though he had communicated with him in advance, Lin Yibin still felt a little numb in his hands and feet. Even though he was an unknown person a few months ago, why did he suddenly Is it known to the whole world
Fortunately, he was not completely shut down yet. He quietly took a deep breath, tried hard to smile, and finally said: "Frankly speaking, it was initially because of insufficient budget. I was just a newcomer and it was difficult to win the support of the studio. . Later, after using my own iRec to shoot a sample, I suddenly discovered that the effect might be better if I used the iRec entirely, so I decided to use this non-professional digital camera to shoot the movie."
This is of course not the truth.
However, since Simon does not intend to steal the limelight, the film's producer, director and screenwriter are all named Lin Yibin, so he has taken advantage of the opportunity to create an inspirational story of low-level counterattack that everyone loves to hear and can easily relate to.
After Justin Lin, and then how Amy Adams and others were unexpectedly discovered as newcomers, how they were initially hesitant about iRec shooting, and how they finally completed a low-cost masterpiece.
The talk show-like interaction lasted about five minutes.
When the interaction ended, amidst the applause of the audience, Lin Yibin and others who returned to their seats in the first row of the audience felt more or less like they were in a dream.
Outside the press conference, especially on online platforms, due to the live video broadcast of the press conference, the already hot topic of "Ghost Story" has surged again. Among the top ten hot topics on Facebook social network, only "Ghost Story" is among the top ten. "Records" related topics quickly occupied three places.
At the press conference, even though a lot of scenes were temporarily added to "The Ghost Story", the focus of the press conference did not deviate. The interaction between the crew of "The Ghost Story" ended, and after several side events, the protagonist finally appeared.
iPad-10.
It is still Ms. C who is personally responsible.
After some joking, the title of iPad-10 and large photos from various angles appeared on the big screen. Girl C also unveiled the red cloth covering the iPad-10 prototype on the stage. Three prototypes with different appearances appeared: black, white and pink. In front of the public, the surrounding flashlights began to light up intensively.
After posing for a while, Girl C began to introduce the detailed parameters of iPad-10, and the page on the big screen also changed immediately.
Integrating Tinker Bayer's first tablet product after spending several years focusing on the research and development of iBook products and acquiring NewtonPad and Apple's technology accumulation in operating systems and other aspects after acquiring Apple is very powerful.
—The latest 7-inch black and white touch screen LCD, the display effect is better than the old green screen LCD of NewtonPad.
- ARM architecture embedded microprocessor, with a computing processing speed of 162MHz, far exceeding the 25Mhz of the latest generation NewtonPad, which is unparalleled.
—4M memory, compared to the 1M content of the latest generation NewtonPad, the capacity is increased by 400%.
—The micro hard drive storage space starts at 1G, which is better than NewtonPad’s 8M flash memory.
—It comes standard with two replaceable lithium batteries. A single battery has a battery life of up to 4 hours, and music playback can last for 20 hours. The two batteries together are enough for the user to use for a day.
—Three colors of black, white, and pink are available for users to choose from, making the appearance more beautiful and diverse.
—…
In addition to hardware, of course there is also software.
iPad-10 directly implements full coverage of NewtonPad functions. Not only that, it also adds two core functions: e-book reading and audio player.
Compared with Apple's NewtonPad, which only has various useless functions such as notepad, memo, and drawing, and has a very low cost performance, the biggest advantage of iPad-10, in the view of Simon, a latecomer, is that it has embarked on the right path of a tablet computer.
It is no longer a PDA tool for business people, but an entertainment product.
The key to this transformation is actually microhard drive storage under current conditions.
The two core functions, e-books and players, seem to have little innovation, but in fact, these two functions can significantly increase the time users use iPad-10.
As long as any electronic product can make users 'can't put it down', it will be difficult to succeed.
After Girl C personally introduced various performance indexes of iPad-10, the scene was already agitated.
Now, what everyone cares about most is price.
But the answer has not yet been revealed.
Girl C temporarily left the stage, and Jeff Garnett, the president of online operations who is mainly responsible for the Broadcast website, took the stage to announce the supporting functions of iPad-10.
iPad-10 is fully compatible with the iPlayer player system and can download various audio resources from the Broadcast website. Moreover, because of the 7-inch touch screen, the audio playback operation interface is more convenient than iPlayer.
Then there are e-books.
Jeff Garnett announced the launch of the Tinker Bayer e-book mall website on the spot. This is a brand new website called Tbook. It has prepared as many as 50,000 e-book contents for users in advance, 70% of which are Public edition books that can be downloaded for free. Tinkerber is also negotiating with major publishers and will continue to introduce more book content in the future.
Not only that, the Tbook website has also opened a threshold-free self-publishing platform for the general public.
Anyone who is willing can create, upload, and even set their own pricing and sales. The Tbook platform only charges 30% of the operating expenses, and the remaining 70% belongs to the author.
Obviously, this is not only another platform that can provide countless people with opportunities to make money, but it is also a subversion of the entire industry.
Because of the cost of traditional paper books, it is very difficult for ordinary people to publish books.
The Tbook platform directly removes the threshold for book publishing.
Everyone comes and goes freely.
When Jeff Garnett announced this system, the press conference was agitated again, and many people began to write or type on their laptops on the spot.
Because this is truly a pinnacle.
Even if the new technology bubble bursts, the Internet industry is still developing rapidly because the foundation has been laid.
In the information age, no one knows what the future will bring.
Some radical reporters at the scene even typed the words "traditional publishing will soon cease to exist" on their laptops.
The most emotional moment came as Jeff Garnett stepped down.
Girl C came back on stage, made jokes to whet the appetite of everyone present, and finally announced the price of iPad-10.
$799.
Like iRec, the unexpected is also expected.
The applause resumed.
This price is not as high as the $899 of the first-generation NewtonPad. However, due to the poor sales of the NewtonPad, the price of the last generation of this product has dropped to $699.
iPad-10 is almost a subversion based on NewtonPad. The screen, capacity, memory and even battery are all the latest technologies. Compared with NewtonPad, the price is $100 higher. Of course, it can even be said to be lower than most people's expectations.
However, no one is surprised.
Compared with Apple, which pursues high prices and focuses on profit ratio, Tinco Bayer's previous flagship models all focused on volume at a lower price in order to capture more market share as quickly as possible. Moreover, when product sales increase to a certain scale, costs will decrease significantly.
After the iPad-10, the conference has come to an end.
I thought it would be a dessert after the spring meal. However, whether it was the temporary hit "The Ghost Story" or the much-talked-about iPad-10, this autumn new product launch conference of Tinker Bell really had too many things to like. Points to note. So, when the press conference came to an end, various media platforms such as newspapers, the Internet, and TV began to spread rapidly. For a time, it was overwhelming, and it seemed that everyone was discussing related topics.