"You heard it right, but the understanding may be slightly biased," Simon said. "Please note that what I just said was a ban on game consoles, not a ban on the entire electronic game industry."
Chen Qing nodded and said, "Boss, I noticed it, but is there any difference?"
[Reading Benefits] Send you a cash red envelope! Follow vx public [Book Friends Base Camp] to get it!
Simon didn't mean to hide it from Chen Qing, and said: "Recently, around Counter-Strike OL, there is a statement in North America that online games will become the mainstream of electronic games in the future. The general idea is that online games will replace stand-alone games in the future. I don't think so. I think this will be the case in Europe and the United States, but in China, to put it simply, industrial trends can be artificially promoted."
Chen Qingruo realized something.
Simon noticed Chen Qing's expression and continued: "In China, the electronic game industry is currently basically dominated by piracy, and it is difficult for genuine games to have much room for development. If we want to get China's game industry back on track, it is very difficult to get it back on track. One way out is to eliminate pirated online games. Therefore, my plan is to first push China to issue a ban on game consoles. Again, it is not a complete ban on electronic games, but only for the production and sales of stand-alone game equipment and a large number of illegal game arcades. The ban on venues clears the way for us to promote the artificial manufacturing industry trend of online games in China, do you understand?”
Chen Qing only noticed the recent popularity of "Counter-Strike OL" and had just briefly browsed the research report on the domestic game industry. As for the more detailed industry conditions, she didn't know much after all. However, Simon said it very simply, and she immediately understood it, thought about it for a moment, and said, "Boss, I understand what you mean, but it is not easy to issue a ban on an entire industry. It involves too much."
"I know this," Simon nodded, and continued: "However, I have analyzed this matter in advance. As long as it is done properly, it is not difficult. First of all, video games are notorious in China and have caused a lot of social problems. , countless parents with children hope that the government can strongly intervene and rectify this. This is the basis of public opinion. You can first operate in this area and choose some bad typical cases, such as minors doing some vicious things just to play games. Crime, I believe there will be many related cases, and then push the media to report on a large scale and create momentum."
When Chen Qing heard her boss talk about the specific operations, she quickly jotted down a few notes on the memo in front of her and asked, "Boss, what else is there?"
"Also, there is profit, which is the most direct and effective," Simon added: "China's game industry is due to rampant piracy and unlicensed game arcades are blooming everywhere. Although it seems to be very prosperous, most of them are wandering in the gray area. The zone cannot provide much tax revenue for the government. Even if the ban will hurt some host production companies, the scale is not large. Therefore, from the interest level, there is not much resistance to promoting the ban. If this gray industry chain is banned, then It is online games, because the relevant companies will carry out formal operations, which can not only provide a large amount of tax revenue, but also, after being included in the regulatory system, can also avoid social problems such as minors' addiction to games to the greatest extent. All you have to do is to give these to certain It is not difficult for people to understand how to choose."
Chen Qing quickly jotted it down again, already starting to formulate relevant lobbying plans in her mind.
Simon waited for Chen Qing to write it down, and then showed her the draft agreement on the Ypay payment tool under Yigret and the Industrial and Commercial Bank of China: "Finally, there is this. I have already read the draft, and the only thing is the name, Yipaytong. Obviously the team over there has put their best efforts into using the word '伊' to connect this Chinese localized payment tool with Yigret. It seems good, but I think it's not image-like or friendly enough. Let’s change it and call it Yifubao. The “easy” is “easy” and the “baby” is “bao”. This is a trivial matter. Also, just look at the final registered capital volume of US$100 million reached by both parties. ICBC should respond to this This cooperation is full of expectations, and they also have influence among the upper echelons of China. You can join forces and operate together."
This time there was no need for Simon to explain more, Chen Qing already understood.
There is no doubt that China's major banks are inextricably linked to their senior management and even have corresponding influence.
ICBC is indeed looking forward to this cooperation in online payment tools.
Now that the company has been established, the biggest problem is how to open up the situation.
Online games that require online payment are undoubtedly a good entry point. As long as the online gaming industry develops, a large number of players will definitely activate the YiFubao service in order to make convenient online payments.
On the other hand, there is a reason why Ypay was designated as ICBC for cooperation with China this time.
Therefore, as long as the entanglement of interests is clearly explained to ICBC, they will definitely help promote the ban on game consoles.
All in all, there is nothing wrong with bringing the other party in.
Thinking about this, Chen Qing wrote it down in her memo notebook again, and said to Simon: "Boss, this is a great idea. By the way, can you give us some other ideas?"
Simon said: "It's very simple, e-commerce."
Due to the lag in the development of China's Internet industry, Yigret's business in China is currently mainly focused on portals, e-mails, etc., which are the basic standard configuration of the Internet 1.0 era. As for e-commerce, Amazon has not yet launched its business in China due to the immature timing in all aspects.
Speaking of which, China Telecom received US$3 billion in funding last month and reached technical cooperation with America Online. As the broadband network construction plan is rolled out, related self-payments will drop sharply again. Next year, China's Internet users will usher in an explosion. .
So now is the time to do more business.
Of course Chen Qing knows about e-commerce: "Boss, Yigret's Chinese branch is already discussing this matter with the US headquarters. I mean, is there anything else?"
"It's still e-commerce," Simon said with a smile, "but you can innovate. You don't need to keep an eye on Amazon. For example, you can open an online electrical appliance mall like the electrical appliance hypermarkets that have been very popular in China in recent years. Imagine that the Internet Electrical appliance shopping malls do not require physical stores or a large number of employees. How much labor and store costs can be saved? You can use these savings as discounts and return them to users in the form of promotional discounts and other forms to encourage them to consume online. This In the process, Yifubao can also start its own business."
Chen Qing has a very smart mind. After a little guidance from Simon, he immediately understood it. He quickly jotted it down again, looked at his notes a few times, raised his head and said, "Boss, this seems to involve logistics issues?"
Simon nodded: "E-commerce will become an important industry in the information age. Online shopping cannot avoid logistics. Therefore, express logistics is also a good investment direction. You can now look for investment in some related companies, or, Directly develop your own logistics network around relevant stores in the same city. In short, there are opportunities everywhere in the blue ocean."
Chen Qing's eyes were bright, she nodded her head, remembered something, and then said: "Boss, there is another question, how does Ypay make money? We found that Ypay's charging rates in the United States are getting lower and lower, and now even Is it already free for ordinary users?”
Simon shook his head slightly: "This is a long-term investment. Don't think about any profits in the short term. You can treat Yifubao as an Internet infrastructure project. It is unlikely to make money in thirty to fifty years. However, when it develops to a certain scale, it will become The largest payment tool on China’s Internet platform, you can’t even think about making a profit.”
"Boss, the problem is, what about the short term," Chen Qing said and quickly explained: "I don't lack long-term vision, but when it comes to ICBC, do they need performance?"
Have you ever heard of the saying "Loss within the embankment and repair is made outside the embankment?"
"Yeah."
"Then do you need me to remind you more?"
Chen Qing thought for a moment and said, "What the boss means is to bring Industrial and Commercial Bank of China together to invest in a project, um, like an online electrical appliance store?"
"That's right, there are also express logistics, which can allow them to come in and get a share of the pie," Simon said: "Compared to basic tools like Yifubao, online electrical appliance stores and the like, as long as they can be done well, they can carry out IPO operations in the future. , once listed, the returns will be immediate. This is the performance they want. In addition, there are online games I just mentioned. In short, let them take another amount of money to set up a venture capital department to cooperate with Yifubao. Make tied investments.”
As Simon talked, he felt that China's future Internet industry landscape was increasingly deviating from the past.
But what the hell.
As long as the Westeros system's due share cannot escape, cooperation with Chinese officials will be more secure in many aspects.
Then he remembered something, and Simon warned: "By the way, remember better, we must be responsible for the operation of relevant investment projects. ICBC can just concentrate on being its own shareholder and don't interfere randomly."
"Um."
Of course Chen Qing understood why her boss said this.
After all, it is a state-owned enterprise, and efficiency is a matter of... In short, you can come in to share the pie, but you can't hold it back.
"So, finally, regarding the game console ban, how long do you think it will take to complete it?"
Chen Qing thought for a moment and said: "It will take at least half a year. Boss, you have to understand that if we really want to introduce this ban, it will involve many domestic departments, including the Ministry of Culture, the Ministry of Public Security, the Ministry of Electronics Industry, and even the Customs." Bian, in short, it is simply impossible in a short time."
"Actually, I'm not in a hurry," Simon said with a smile: "Anyway, after you finish this, "Counter-Strike OL" will enter China as the first online game."
Chen Qing could only nod.
There's no point in being anxious.
But think about it, as long as the joints are smoothed out, and the ICBC and the contacts I have built up in the past few years are involved, it will not be too difficult to promote it.
The problem is actually time.
Similar important decisions will be difficult to implement if China does not plan them for a year and a half.
After thinking about it for a while, Chen Qing thought that maybe she could find someone to write some detailed industry analysis articles and try to publish them to Internal Reference. It will definitely be easier for a policy to be pushed from the top down if the top level speaks for it.
After jotting down a few notes on his memo again, this topic ended here. Chen Qing raised her head and said, "Boss, is there anything else?"
"Yes," Simon said with a smile, "It's still a small matter. In South Korea, after the agreement with SK is finalized, you can use a sum of money to build an Internet cafe chain in South Korea. A large-scale Internet cafe chain will spread to The kind that’s available all over Korea.”
With SK's accumulation in the field of Korean telecommunications, it is easy to start an Internet cafe chain business.
Chen Qing thought for a moment and said: "Boss, Internet cafes are not a good investment. The initial investment is too large and the return cycle is too long?"
"I remember that the cultural plan for South Korea that I forwarded to you also included a pacifier project document. Have you read it?"
"certainly."
"This large Internet cafe chain is just a pacifier. Don't be too focused on returns, just treat it as a strategic investment. You have to know that in the next few years, life will be very difficult for Koreans, so we have to give them enough Spending time channels are used to relieve stress and numb oneself. I checked, the Internet penetration rate in South Korea is only 26% now, which is higher than China, but far lower than here in North America. Therefore, large Internet cafe chains can serve as a supplement. With enough On the Internet PC platform, I will introduce games such as "Counter-Strike OL" to South Korea as content."
Chen Qing understood, nodded, and suggested: "Boss, in this case, we can also invest in Internet cafe chains in China. We have people above us. Can we also cooperate with China Telecom?"
"This has no strategic significance for China. The disadvantages you just mentioned are highlighted. If you want to do it, you can attract investment yourself."
Chen Qing stuck out her tongue, but said: "Boss, I remember in the United States, in order to speed up the promotion of the Internet, you established an Internet cafe chain in the early days to allow more people to access the Internet. I think this is also a strategy for China. What’s the meaning?”
"It's different," Simon said: "People in China and the United States have different attitudes towards Internet cafes. In China, Internet cafes and game arcades have similar statuses. They are both dragons and tigers' dens. Parents with spending power see that in order to prevent their children from learning bad things, they only I don’t want to install broadband at home, so it doesn’t have the strategic significance you mentioned.”
"Well, boss, you see so clearly. I admire you more and more."
"Hmm, Earthlings, you have no secrets from me."
"Haha..." Chen Qing smiled, straightened her waist, moved closer to the camera, and said in a gentle tone, "Boss, I have a secret, do you want to see it?"
When the girl opposite said a certain word, she obviously changed her tone, and the pronunciation of the two words was a bit flat.
Simon shook his head firmly: "Stop the car quickly, you will get a 404."
Chen Qing blinked in confusion.
well.
My boss started to say weird things again that I didn't understand.