Workaholism can be a disease.
This is a feeling shared by Gu Yu and Ding Xiaomeng, two attendants around Ren Jingxi.
It's Friday, December 5th.
Beijing.
The Asian financial turmoil, which has been turbulent for half a year, seems to have begun to die down after South Korea signed a rescue agreement with the IMF. On the domestic side, in addition to the thrilling financial defense battle in Hong Kong, the RMB has inevitably depreciated by 11% in the past few months, with the exchange rate against the US dollar falling from 8.3 in the first half of the year to 9.2 again.
Both officials and the media say this is a good thing. Appropriate devaluation of the RMB can increase export competitiveness, especially when the currencies of Southeast Asian countries are generally plummeting.
Except for the news that makes people feel turbulent, the lives of ordinary people have indeed not been affected at all.
Ren Jingxi is the one who is least affected.
Even though two servants of the Wei family followed her and saw with their own eyes that the master read relevant news every day, when doing things, they still focused on her own. The post-production and release of "My Fair Princess", the early preparations for "Legend of Sword and Fairy", and the casting of "Dragon" are also taken into account. Some time ago, we also negotiated the rights to adapt a reality show "Survivor" from the United States. .
Jinshu Media Headquarters south of Beijing Normal University in Haidian District.
In order to save money and for convenience, Ren Jingxi still has not found office space for his Huanzhu Film and Television Company, but only occupied two offices in Jinshu, where the post-production of "Huanzhugege" was also done.
Today is the final advertising and investment session before the broadcast of "Huan Zhu Ge Ge".
Same here.
The emotions of the two attendants Gu Yu and Ding Xiaomeng also came from this.
Regarding the release of "Huan Zhu Princess", because it is backed by Jinshu Media, which has produced a series of popular film and television projects this year, and everyone thought it was very good after watching the sample film, many TV stations including CCTV have expressed interest. Fang also proposed a series of cooperation plans. Some hope to buy out the copyright directly, some jointly want to obtain two years of exclusive broadcast rights, some pay cash, some give advertising time, and so on.
A certain stingy girl reduced the 6 million budget given by her boss to 4.5 million. In the end, the 26-episode TV series was basically profitable at the prices given by various TV stations. It was nothing more than making more money.
If it were someone else, they would definitely choose a plan that was more secure in all aspects and not too fussy.
Just like the two-year exclusive broadcast rights plan jointly offered by the four provincial stations from Beijing, Shandong, Jiangsu, and Guangdong that had previously cooperated on "Kangxi Weifu Private Interview", the four companies jointly offered 350,000 yuan per episode. As long as they are willing , it is a direct income of 9.1 million, and a profit of 4.6 million, more than 100% profit, how good it is.
Several other senior executives of Jinshu persuaded Ren Jingxi to agree.
After all, this is a costume drama with an original cast and no highlights. It cannot be compared with "Kangxi Private Interview", which has a popular actor and the IP "Kangxi". Therefore, the prices given by the three companies are already very sincere.
Ren Jingxi still didn't agree.
I chose the most thoughtful option.
Ad break swap.
The process is that after some negotiation, we first reached an advertising time trading agreement with Beijing, Shandong, Jiangsu, and Guangdong, and only sold the first round of premiere rights. In the end, we got 3 minutes of advertising for each episode, and then we contacted advertising vendors to attract investment for the corresponding advertising time period.
Ren Jingxi was not worried about this part, and signed a complicated advertising plan with various manufacturers who were interested in advertising, with guaranteed bases and fluctuations based on ratings.
After negotiating for a week, a certain woman made a group of advertisers lose their temper. Today, the agreement was officially signed.
Gu Yu and Ding Xiaomeng, who followed the whole process, certainly knew the contents of the final agreement.
According to the agreement, regardless of the details, the overall calculation shows that the guaranteed amount for each episode is about 150,000, and the total revenue is 3.9 million, leaving a shortfall of 600,000. The floating agreement signed between Ren Jingxi and various manufacturers requires that the provincial ratings of the four provincial stations exceed 15% before they can receive additional increases. About 5,000 yuan per episode will be received from each manufacturer for every 1 percentage point increase in ratings. additional payment.
The ratings are based on the data released by the CCTV Sofuri Ratings Survey Company, which has recently started operations.
It is probably to reach the 20% ratings level that is already considered a hit, and additional parts can make up for the 600,000 shortfall. If you go higher, the ratings will reach over 20%, and then you will be considered profitable. However, even if it reaches the average ratings of about 45% for "Kangxi Private Interviews", it will only add 150,000 per episode. This is equivalent to a total of 300,000 per episode, which is still not as good as the 350,000 that the four companies bought out for two years.
Of course, because only the first-round broadcast rights were sold, if "Huan Zhu Ge Ge" can really reach the super-high ratings of the annual championship level like "Kangxi Private Interview", even if the second and third-round broadcast rights are offered at the first-round price, it will If someone grabs it, the subsequent profit may be higher than that of "Kangxi".
The key is, how is it possible
In 1997, the total number of self-produced and imported TV series in China reached more than 300. This year is about to end, and no one has surpassed "Kangxi's Private Interview". Why did "Huanzhugege" appear out of nowhere
Guyu and Gu Yu think that if a certain woman doesn't have a pretty face, well, she seems to have a relatively good background, otherwise, neither the TV station nor the advertisers would want to do this business.
Too much trouble.
Picking at the rope is not good for the rope.
As for Ren Jingxi, since he only sold the rights to broadcast the first round, unless the ratings of the show are so low that no one can watch it, he will have to continue selling the second and third rounds, and there will be a lot of trouble.
Gu Yu and the other two could only follow suit.
Tired.
The reason why Ren Jingxi chose to go through such trouble was mainly because of his confidence in that man.
Because of Simon's instructions, Ren Jingxi did not tell anyone the inside story about a man providing the idea for "Huan Zhu Ge Ge", nor did he have any intention of using the other person's name to promote the film. However, since he was the one who proposed the idea , Ren Jingxi felt that just the name Simon Westeros had to be dealt with a lot.
Otherwise, if the man had only given her 6 million to do whatever she wanted without any other suggestions, even if Ren Jingxi would still choose the floating payment strategy in order to gain more possibilities, she would definitely not be so willing to spend every penny.
After the agreement was signed, it was almost time to get off work. After seeing off the manufacturer representatives, Ren Jingxi still had no intention of getting off work. Instead, he turned to the audio and video publishing department of Jinshu to check the production status of the original soundtrack album of "Huanzhugege".
Regarding this matter, both Gu Yu and Ding Xiaomeng strangely had no complaints.
Because the series of theme songs in "My Fair Princess" are so outstanding, whether it is the oddly named "Dang" at the beginning, "Rain Butterfly" at the end, or several interludes such as "The Mountain and the River", it is not just the two of them. Jianshuilou was amazed after hearing it. Several representatives from TV stations and advertisers who have recently negotiated also felt that several theme songs in this drama are very eye-catching.
The sky is very short in Beijing in winter.
After a day's work, Ding Xiaomeng drove Ren Jingxi away from Jinshu headquarters. The city was already in full bloom.
Gu Yu and Ding Xiaomeng were sitting in the front row of the car, while Ren Jingxi, who was alone in the back row, still had no time to spare, scrambling to flip through a promotional plan for "Huan Zhu Ge Ge".
The four TV stations have determined that "Huan Zhu Ge Ge" will be aired on December 22, which is the 23rd day of the 11th month of the lunar calendar. There will be two episodes a day from Monday to Friday. It is expected to be completed on January 7 next year, which will already be the twelfth lunar month. The ninth day of the Lunar New Year is considered to be the best period as the New Year approaches. This is the result that Ren Jingxi almost had to fight for by showing who my man is.
Publicity is important.
This is the experience that Ren Jingxi has constantly learned from the Western media industry. Therefore, from the beginning until the broadcast, in addition to the official promotional trailers of the four TV stations, Ren Jingxi will also arrange for a group of main creatives to carry out various other promotions. For this purpose, he plans to Another 300,000 yuan will be used as operating expenses from the remaining funds.
After all, unlike in the West, there is no charge for promoting trailers on TV stations, and the same goes for participating in some variety shows.
As for other advertising that requires money, Ren Jingxi does not plan to do it.
The main thing is to make use of the free resources at hand. For example, the fashion media group under the National Tourism Administration invested by the Westeros system has launched several online publications after cooperating with the American "BAZAAR" magazine to launch "Bazaar" this year. Magazines related to film, television, travel, and furniture.
Since it's our own, it would be no problem to arrange for some of the pretty girls from "Huan Zhu Ge Ge" to appear on magazine covers and at least get an exclusive interview.
There are also some film and television industry activities at the end of the year.
This year's 17th Golden Rooster and Hundred Flowers Awards and the corresponding Golden Rooster and Hundred Flowers Film Festival will be held from December 12 to December 16. Ren Jingxi also plans to arrange for those young people to show their faces. She has already contacted them and is basically determined to win. We will go to a seat for the award guests, and then let the little tiger team, who is somewhat famous in the mainland and starred in "Huanzhugege", come up, and then arrange some press releases.
And so on.
After calculation, another 300,000 yuan is more than enough.
Even if you don’t spend a penny, the follow-up will go smoothly. However, although Ren Jingxi was considered to be stingy by those around her, she actually kept in mind what the man said to her, and she must spend the money that should be spent.
I was writing and drawing to supplement the publicity plan in my hand, and before I knew it, the black Mercedes-Benz had driven into an underground parking lot.
This time it was not Ren Jingxi's residence in Huaqing Jiayuan Community next to Tsinghua University, but the mansion in Nanluogu Lane.
Mo Wuling took the initiative to invite her to dinner and asked her to help read the script he was writing called "To Our Dying Youth".
I will basically stay here tonight.
In fact, it was the last time when Ren Jingxi came quietly to meet Chen Qing and accidentally bumped into Mo Wuling, whom he hadn't seen for a long time. The relationship between the two women, who had been so close to each other in college that they could change clothes casually, was restored.
Ren Jingxi had always felt guilty and was careful about this, but Mo Wuling took the initiative to invite her to dinner several times and stayed overnight once. Ren Jingxi woke up in the middle of the night, cried and confessed to Mo Wuling, and talked about her feelings, The two girls hugged and cried together for a long time, and the last few knots were completely dissolved.
Except... Ren Jingxi still feels awkward when seeing Zhu Momo occasionally.
Because of Mo Wuling's relationship, the two of them were as close as sisters. Therefore, when facing Zhu Momo, even if there was no blood relationship, Ren Jingxi still felt a sense of betrayal by stealing from a younger man.
Fortunately, Zhu Momo probably understood and always took the initiative to avoid her when she visited.
Just after getting off the car in the underground parking lot of the courtyard, Ren Jingxi saw Mo Wuling sitting on a sofa against the wall, flipping through a magazine with his legs crossed, and hurriedly ran over with an apologetic expression: "Little Ling, I’m sorry, I’m late.”
Mo Wuling was not polite. He still lay on the sofa and stretched out his hands to her. He waited for Ren Jingxi to come over and dragged her to the sofa to sit down. He complained: "It's already dark, I thought you weren't coming. Woolen cloth."
"You know, I'm very busy recently. If you're hungry, you can eat first."
"I'm also thinking, I'll wait for you for the last five minutes. If you don't come, I'll eat it myself."
Mo Wuling and Ren Jingxi were intimate on the sofa for a while before they got up together. Instead of going upstairs from the stairs here, they walked towards the door leading to the inner area. The main reason is that it will be very cold when you go through the open-air corridor and pass through the courtyard. Even if there are not many people in the basement, the heating is on 24 hours a day.
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Ren Jingxi, who originally wanted to put on the coat he had just taken off in the car, felt the warmth around him, held Mo Wuling's arm as he walked through the long corridor, and couldn't help but said: "I don't understand, he repairs such a big building." What are you doing in the basement? It has heating. How many people can’t afford heating in winter?”
Mo Wuling smiled and said, "Next time you see him, give him some advice to make him more frugal."
"I didn't mention it. I'm not stupid. I just told him secretly behind his back that he has so much money that he can't spend it all no matter what, so I don't need to worry about it."
Mo Wuling said: "The question is, why are you bothering with it? Just spend his money?"
"He is him, and I am me," Ren Jingxi shook his head: "It's different."
"Oh, you are so clearly separated from him that makes him unhappy. Look at my Momo, he takes what he needs to eat and use, and he is not polite to him in anything."
Ren Jingxi just smiled and did not answer the question.
Mo Wuling also realized that he had made a mistake. It would be best for the two of them not to mention his niece, and instead asked: "Has the distribution of "Huan Zhu Ge Ge" been completed?"
"I have signed a contract with the TV station, and I just sold the advertisement today. It will be broadcast on December 26. Remember to help me increase the ratings then."
"Sure."
Ren Jingxi thought of another thing and took out a cassette tape from his bag: "Don't you like listening to music? Try this. It's specially brought to you, the original soundtrack album of "Huan Zhuge Ge"."
"I'll listen later."
Ren Jingxi nodded, but couldn't hold it back anymore. He leaned into Mo Wuling's ear and said, "He wrote several songs. Just listen to them quietly. Don't tell anyone."
When Mo Wuling heard this, his steps stopped for a moment, but fortunately he reacted instantly without revealing any flaws.
They were so familiar with each other that Mo Wuling could feel that the little secret Ren Jingxi had just revealed was just for sharing between good girlfriends, and it was a little bit of a show off, with no other meaning.
It's a fact that she likes listening to music.
As for the details of not knowing when he started to like listening to songs written by a certain guy, Ren Jingxi obviously didn't notice it.
Holding the tape in his hand, Mo Wuling felt some impatience that he couldn't suppress, but he wanted to keep it secret. He nodded slightly and changed the topic again: "Now that the release of "Huan Zhu Ge Ge" is finished, don't you think about it this weekend? It’s time to work, will you stay here for the next two days and let’s go shopping together?”
Ren Jingxi shook his head: "I'm going to fly to Suzhou tomorrow morning. The set of "Legend of Sword and Fairy" is being built. I want to see it in person. It will start filming after the year."
Mo Wuling said in surprise: "If you don't rest for a whole day, are you really going to exhaust yourself to death?"
"I'm not tired. I feel good now."
"I think he won't look at whether you are tired or not. Men can only see women's faces. You have tired yourself to the point of old age, so be careful he doesn't want you."
"No, he likes progressive women."
"ah?"
"Really, if you don't believe me, look at Sister Qing, and you should know the famous ABCD."
Mo Wuling nodded and began to feel guilty for no reason: "You... said that, I feel guilty. I am a lazy woman."
Ren Jingxi smiled and kissed Mo Wuling affectionately: "You have a good life and are suitable to be a young mistress. I was born to work hard."
"There is no such thing as a young lady. I am also destined to be a maid, so I am still a maid to my niece."
"You, this maid, are more comfortable than the eldest lady in ancient times."
"Let's just say I'm a lazy woman."
"Well, if you insist on admitting it to yourself, there's nothing I can do about it."
"I have a way to tickle you."
"Uh, haha, don't..."