Suzhou China.
This is Monday, June 23rd.
Mo Yiling arrived at the city government early in the morning, followed by a whole morning meeting, which mainly discussed the "Document on Effectively Implementing Basic Living Security and Reemployment for Laid-off Employees of State-owned Enterprises" officially released by the authorities on June 19. Speaking of which, the problem of laid-off workers has become more and more serious in recent years. A large number of laid-off workers have caused serious social problems from time to time. Until today, a formal policy document from the highest level has finally been issued.
Compared with other provinces and cities, Suzhou has the most relaxed attitude towards this matter.
Of course, it’s not that there were no layoffs. Rather, as the Westeros system continued to invest heavily in Suzhou, especially the labor-intensive electronic product assembly companies that required a large number of workers, they not only easily digested a large number of labor forces in the Suzhou area, but even had to recruit people from all over the country. Recruiting workers from all over.
Policy documents actually mean that they must be assessed and included in political performance. Suzhou can undoubtedly deliver the best results.
After the morning meeting, while having a working meal with several leaders and discussing some other things, Mo Yiling received a call from Chen Qing, inviting her to visit Jiangnan Interactive Entertainment Company in the afternoon.
Mo Yiling agreed after thinking about it for a while, mainly because he was very concerned about this company.
Jiangnan Interactive Entertainment Company, to be precise, should be one of the most popular Internet technology companies at the moment. It is only named Interactive Entertainment because the content it operates is online games.
Of course, the name is not important, the content is.
Because of Chen Qing, Jiangnan Interactive Entertainment not only cut a large piece of the cake from the newly split Yigrit China Company, but also selected the three core games that Simon valued most, " Counter-Strike Online", "Farmland" and "Legend of Paradise".
Among them, "Counter-Strike OL" was officially launched last Friday, "Farm" will wait a month, probably in July, and "Legend of Paradise" will be even later, estimated to be until the end of the year.
Speaking of which, Mo Yiling personally brought this company over. After all, the Westeros system has placed a large number of OEM companies in the eastern suburbs. Although the western suburbs focus on developing film and television tourism, they cannot do nothing else. . Finally, we started with the Jinshu special effects, and as the Internet began to recover, we decided on a new technology industry.
Even so, Mo Yiling is inevitably hesitant about Jiangnan Mutual Entertainment.
The main reason is that the country just issued a ban on game consoles in the first half of the year, and has been cracking down on game arcades nationwide for several months. It can be said that the limelight has not completely passed yet. I have to make an online game here. It is difficult to say what the outcome will be.
After all, she is not a businessman, so Mo Yiling's perspective is different. The most fundamental point is that she values her career more smoothly and further than profit.
Then there cannot be any principled errors.
Mo Yiling arrived at the Jiangnan Interactive Entertainment Headquarters on the west side of Dayang Mountain, which is next to the Jinshu Suzhou Headquarters. Chen Qing had already arrived in advance. Hearing her arrival, she came out to greet her enthusiastically.
Seeing this girl imitating the Western way of greeting and hugging him, Mo Yiling felt very uncomfortable.
It's not the etiquette itself, but I always feel that when this girl hugs me, it's like taking advantage of her, with bad intentions. It's a pity that there are other people watching, so Mo Yiling can't push Chen Qing away rudely. You know, in this city now, although there are no officials or positions, Chen Qing's status is actually higher than her, the deputy district chief. Much higher.
Not to be offended.
Forced to hug each other affectionately, Mo Yiling quickly separated without leaving a trace and asked, "When did you come back?"
"I just came back from South Korea this morning." Chen Qing replied, then introduced him: "Han Wu, you should know Aunt Mo."
Mo Yiling nodded and shook hands with the young man wearing black-rimmed glasses with a Chinese character face in front of him.
The young man’s name is Han Wu. He is only 29 years old this year, but he is the president of Jiangnan Interactive Entertainment. This is also one of the talents that Chen Qing has quietly attracted over the years. He graduated from Wuhan University. Although he has no experience of studying abroad and is completely native, his abilities are not as good as those in Silicon Valley. A seasoned veteran, he founded his first Internet company in the past two years with 100,000 yuan scrapped together. After being acquired by Yigrit China, he joined the company. This time, he was transferred by Chen Qing. Responsible for Jiangnan Interactive Entertainment.
After a brief exchange of greetings, everyone entered the two-story glass fiber reinforced plastic office building where Jiangnan Interactive Entertainment is located.
Mo Yiling and Chen Qing walked side by side and asked proactively: "Well, how was the launch of "Counter-Strike OL"?"
When Chen Qing heard this question, she smiled at her and said, "Aunt Mo will find out later."
Mo Yiling looked at Chen Qing's happy expression and looked at Han Wu who was on the other side to guide the way, and he probably understood.
It must be pretty good.
In fact, Mo Yiling had learned about the game "Counter-Strike OL" in advance. When he first got the relevant information, Mo Yiling was even a little unbelievable. A mere video game’s global revenue can reach US$1 billion. Isn’t this a joke
The result is certainly no joke.
Later, I learned that some phenomenal games such as Japan's "Super Mario" have a revenue volume of US$1 billion, and gradually accepted this somewhat magical number.
Therefore, even if he hesitates in his heart, Mo Yiling has no lack of expectations for Jiangnan Mutual Entertainment.
Everyone came to a small conference room with a projection screen hanging on one side of the wall. Mo Yiling looked over and saw a series of eye-catching numbers on the projection screen at a glance.
272,000.
After a moment's thought, Mo Yiling understood the meaning of this string of numbers.
From the official launch of "Counter-Strike OL" in China at 9 a.m. last Friday to now, in three days, this game has gained 272,000 users.
After the cumulative number of domestic Internet access users exceeded 10 million last year, this year due to the unified efforts of the country, network access fees have been significantly reduced. In just the first six months, the growth rate of network access users in the mainland has exceeded 900. Ten thousand, it is not a problem to reach the 20 million user increase predicted at the beginning of the year for the whole year.
Compared with the total number of mainland Internet users, which is currently close to 20 million, the 272,000 activated users in three days is definitely an achievement that exceeds expectations.
You know, this is equivalent to more than 1% of all domestic Internet users registering for this game in just three days.
The key is that "Counter-Strike OL" requires a fee.
However, something seems wrong.
With this in mind, everyone sat down at the conference table, and Han Wu took the initiative to introduce an overview of the three days since Counter-Strike OL was launched.
The first is the charging model of this game.
In the international market, it is generally a one-time buyout, but in the mainland, according to Simon's original request, hourly charging is implemented.
This is not actually a pioneering work.
Because the large number of electronic game arcades in the country were actually charged by the hour.
However, after market research and repeated deliberation, "Counter-Strike OL" still does not have a one-size-fits-all direct timing, but is divided into four types: hourly charging, weekly subscription, monthly subscription and permanent buyout. Considering the current domestic consumption level, billing is by hour, and the price is set at 0.5 yuan per hour. Then, the weekly card is 7 yuan, and the monthly card is 25 yuan.
The final one-time buyout price is 399 yuan.
The buyout price roughly refers to the buyout standard in the international market, which is US$69, which is equivalent to 593 yuan based on the current exchange rate that has re-stabilized around 8.6.
The price is about 200 yuan lower. On the one hand, it is a reference, and on the other hand, it must adapt to the national conditions. After all, many people in China currently earn less than 500 yuan a month. The figure of 399 yuan is a dime less than 400 yuan, and it is also quite an international standard.
In addition, it is impossible for such a game to charge directly without buffering.
Jiangnan Interactive Entertainment has formulated a complete set of preferential plans.
First of all, the discount of the game itself. The latest registered users are completely free for the first seven days. After seven days, through some official tasks, such as assisting in promotion, it is very simple. You can get up to two hours of free game time every day, which lasts until the 30th day. .
After 30 days, if you want to play again, you need to pay.
In addition, there is a cooperative promotion with Yifubao, the first online payment tool in China.
Users who apply for a special online banking card at ICBC, activate their YiFubao account and bind their game accounts will receive a free monthly card worth 25 yuan.
At first glance, there are obvious loopholes in this charging model.
Users register an account and play for free for seven days. After the expiration, they change to another account and can continue playing for another seven days. By analogy, does it mean that it is free forever
Of course this is not unexpected.
The way to solve the problem is actually very simple, including an account upgrade system, as well as various medals, props, etc. settings that are only for paying users.
To put it bluntly, it is still taking advantage of the vanity that is deeply rooted in human nature.
It's okay to play for free, but an account will be invalidated after seven days, or at most 30 days. All the achievements you have accumulated in the game, including some of your friends, will be invalidated. What's more, others can get various rewards after paying. A variety of bright props, various badges, various fashions, and various titles that are eye-catching in the game. In contrast, free games have nothing but the ability to play.
How could you be willing to do so
What's more, buyers are never as good as sellers.
Such a BUG can actually greatly increase the popularity of "Counter-Strike OL".
For any online game, if it is not popular and lacks players, the consequences will be the worst. Therefore, there is actually no concern here that players will continue to have sex for nothing. Just like in the past, shooting games of the same type were almost completely free. All players could consume were some fashion medals and the like, and they could still make a lot of money.
Why
What you are playing with is the human heart.
The same goes for "Counter-Strike OL" this time.
Before setting this plan, the Jiangnan Interactive Entertainment team made an evaluation. After the game is on track, as long as the proportion of free players is less than 90%, revenue balance can be achieved. Correspondingly, for every higher point of paying players, For Jiangnan Interactive Entertainment, it is profit.
90% is a concept that seems to be beyond the imagination of ordinary people.
In fact, online games are inherently profitable industries. In the past, the gross profit margin of online games in China was generally over 70%. You can imagine how profitable they are.
The conference room of Jiangnan Interactive Entertainment.
After briefly introducing the game's charging model and other details to Mo Yiling, an outsider, Han Wu mentioned the specific data of the 272,000 activated users.
Contrary to Mo Yiling's expectation, 19% of the 272,000 users have paid in just these three days.
This actually means that even after the most intensive free period in the first month, even if the proportion of paid users of "Counter-Strike OL" no longer increases, it will still be enough to generate profits.
Lowering his head and flipping through the information in his hand, Mo Yiling finally couldn't help it and asked, "Xiao Han, are you sure it's 19%?"
"That's right."
Han Wu nodded and gave some instructions to the staff. The projection screen that had been displaying user data was replaced by another table showing the distribution of paying users.
Mo Yiling looked over and saw that 19% of the paying users were about 51,000. The largest number were Yifubao free monthly card users, accounting for about 23,000 people. Subsequently, 15,000 were weekly card paying users, and then Then, unexpectedly, 8,000 users chose to buy out permanently. This made Mo Yiling sigh with emotion. There is really no shortage of rich people in China. A game worth 399 yuan can be bought at any time.
However, think about it again. For Jiangnan Interactive Entertainment, it seems that a permanent buyout can obtain a large amount of funds at once, but it is obviously not a long-term solution.
After the first three categories of paying users, the remaining approximately 5,000 people are the ones paying for normal time and monthly card payments.
After roughly reading it, Mo Yiling subconsciously asked: "Didn't you say there is a week of free time? Why do so many people pay?"
Han Wu smiled and explained: "Because the experience of free users and paying users is completely different. We have many props and some upgrade systems that can only be used by paying users. District Chief Mo, maybe you can also do it privately Give it a try and you’ll understand.”
Mo Yiling just nodded slightly and pointed to the first item: "Can Yifubao's free monthly card also be considered a payment?"
Han Wu nodded again and said: "Yes, first of all, this is a promotion that Yifubao cooperates with us. Yifubao will pay half of our expenses, and we will bear half of it ourselves, but it will still make money, and we can still Through this cooperation, you can get Yifubao’s service commission discount. Secondly, compared with purchasing physical point cards, Yifubao payment will be more convenient, which means that compared with others in this table, Yifubao’s free monthly Card players are the most valuable users to us, because after one month’s free monthly card expires, these people are likely to choose to continue paying. The specific proportion will not be known until a month later. , but we are very optimistic about the results.”
Mo Yiling thought about it and quickly understood.
Looking at the projection screen again, Mo Yiling asked the most crucial question: "By the way, how much was your... income in the past three days?"
"We call it turnover," Han Wu explained, and then smoothly gave a number: "a total of 3.62 million, but 3.19 million of them are one-time buyout users. To be honest, this is a bit beyond our expectations. Expected, but overall a very good result.”
In three days, 3.62 million yuan was earned, an average of 1 million per day. Even if the one-time buyout users significantly increased the data, it may not be sustainable, and Mo Yiling was still surprised.
Too profitable.
Even if the buyout revenue decreases and the average revenue drops by half, within one year, this game will still earn close to 200 million.
What's more, Mo Yiling can also see that the current three days of data are just the beginning. Considering the popularity of "Counter-Strike OL" in overseas markets and the domestic network access user base that will exceed 30 million by the end of the year, Two hundred million a year is definitely a very conservative estimate. It is not impossible to double it several times to reach one billion a year.
This is just a game from Jiangnan Interactive Entertainment.
Jiangnan Interactive Entertainment obviously will not release just this one game, but she knows that there are already three in the plan.
For Mo Yiling himself, the more critical point is that if this development continues, Jiangnan Interactive Entertainment will definitely become a major taxpayer in the district.
This is her political achievement.