HBO is strong.
Because the earliest history can be traced back to the 1960s, and the accumulation of more than 30 years is naturally not the same.
It's a pity that Daenerys Entertainment encountered this anomaly.
The DHO TV station that Daenerys focused on launched was officially launched on October 30. It was chosen on Friday instead of Monday, which is a popular TV schedule, mainly for weekend marketing reasons.
On the plane from Hangzhou to Suzhou, Simon also got various data from DHO during the week after it went online.
The news was officially made public at the end of September. After a month of intensive marketing, Daenerys Entertainment used all the resources it could use. In addition, of course, there were a large number of preferential measures.
Mainly coupons.
Things that are too easy to get will never be cherished, so Daenerys created a viral marketing campaign in which she forwarded advertisements and won coupons through lottery. The discount amounts ranged from free to 10% off for DHO subscribers. For the first three months, you can use a coupon to offset the cost each month.
In addition, there are channels.
Since America Online, controlled by the Westeros system, has opened cable TV services, DHO is online this time. For America Online cable TV users, it is even more convenient to open DHO. They can order directly through the official website of America Online. It is also quite convenient for other partners such as Comcast to open DHO services.
The exception is Warner Communications, a subsidiary of GE.
Under the pretext that the two parties have not reached an agreement on detailed terms such as sharing, Warner Communications is not among the first batch of cable TV operator platforms to accept DHO.
This was completely expected by everyone.
After all, when DHO comes online, the biggest threat is HBO, the former Time Warner system owned by GE.
In any case, with the entire Westeros system sparing no effort to promote, the opening result satisfied Simon very much.
Taking into account the accumulation of reservations in the previous month's marketing phase, plus online subscriptions from October 30 to November 5, the number of DHO subscribers has quickly reached a high of 1.67 million within one week of its launch.
For a premium cable station with a price of US$14.99, it is a business miracle to have more than one million users in the first week of its launch, even if there are strong discounts.
You know, the entire HBO system, including Cinemax and other sub-channels and overseas cooperation subscriptions, the total number of subscriptions so far is only more than 32 million, which is actually a quite large number.
If you squeeze out the water, the number of subscribers to HBO's main channel in the United States is actually only 13 million.
It only took DHO one month to achieve more than 10% of HBO's subscriber base after more than 20 years of accumulation. How could this not make GE feel like a formidable enemy
After a little analysis, it all makes sense.
Because Daenerys Entertainment, and even the current entire Westeros system, are too powerful.
Just like Disney in the original timeline.
Disney once launched Disney+ to compete with Netflix. Relying on its own strong content, the number of registered users easily exceeded 10 million on the first day of launch. Then, in 16 months, the number of paying users exceeded 100 million. At the same time, Netflix, which was launched in 2007 and has been operating for 14 years, has only 200 million subscribers.
Now, Daenerys Entertainment is not only strong in content, but also has resources such as channels and marketing that crush Disney at its peak.
1.67 million in the first month. Even after the initial popularity, the follow-up will slow down slightly. It is expected that after the counter-cyclical marketing planned for this year's winter break is completed and the discount period of the first three months is over, the total number of subscribers will exceed 5 million, which is more than enough. Moreover, at this rate, in two to three years at most, DHO will be able to at least catch up with the subscription scale of HBO's North American main station.
As for the overseas market, let’s talk about it.
After reading the report sent from North America, Simon wrote an email to Amy and Egg each on the plane, mainly to let the other party pay attention to the self-made content. When the email was sent, the Boeing 767 also landed at Guangfu Airport in the southwestern suburbs of Suzhou. .
Chen Qing, who was waiting here in advance, saw her boss stepping off the plane and immediately rushed towards him, whimpering and pretending to cry.
Simon simply picked up the girl and walked to the car next to the track, smiling: "Why are you crying? I didn't say I wouldn't let you have a baby?"
"It's so sad," Chen Qing hugged Simon's neck and raised her tearful face: "Asu already has two."
"Then you also have two."
Chen Qing pouted: "What if she has three more?"
"You also have three."
"Where are four?"
As he walked to the car, Simon threw the careless girl into the car and said with a smile: "Then let her give you one."
Chen Qing moved her body and gave in. When her boss came in and sat down, she leaned over and said, "Actually, I think two are good enough. More will definitely be annoying."
"Well, actually I think so too," Simon pretended to lower his voice slightly, and then added even more quietly: "Don't tell them."
Chen Qing laughed: "Well, boss, you have to bribe me, otherwise I can't guarantee that I won't tell the truth."
"Then give it a kiss."
The car started and drove all the way to the manor at the foot of Dayang Mountain in the western suburbs of Suzhou.
This is the afternoon of November 6th.
The time is Friday.
After getting off the car in front of the manor villa, Chen Qing, who was holding Simon's arm with a blushing face, walked towards the villa and said: "The boss's "Dragon Movie" is being filmed here recently, and Jingxi is also there, but I didn't tell her. You will come over. In addition, Director Zhang also lived here recently, communicating with the Jinshu special effects team on the special effects plan for the "Chu and Han" trilogy. He also watched the CG war footage of "The Lord of the Rings" sent by his boss. , very impressed.”
"Um."
Entering the villa, walking through the living room to the next living room, the two sat down. Chen Qing changed to a more clingy posture and almost lay half on Simon: "Also, I prepared a very rich dinner, but tonight It’s just the other people, boss, let’s have a world between the two of us, okay?”
"Okay," Simon said. Seeing Jiang Shanwu next to him handing over a cup of coffee, he shook his head and said, "Bring me a bottle of water."
Chen Qing watched Jiang Shanwu change the water, blinked her eyes, and laughed again: "Boss, you don't need to be so careful."
"It has nothing to do with you," Simon said with a smile: "After I turn 30, I will start to maintain a healthy lifestyle. I will drink less coffee and more water."
Chen Qing nodded her head and said: "Actually, the boss can drink more tea. Let Asu serve snacks in Hangzhou. They produce the best tea in China."
"Actually, drinking too much tea is not good, plain water is best."
Of course Chen Qing agrees.
While chatting casually, Jiang Yuanchi brought a box over. Chen Qing took it personally, put it on his boss's lap, opened it, and showed it to the man: "This time, a total of 12 large and small pieces have been engraved. Ha, the master of the seventy-two holes, boss. , what does this mean?"
Simon picked up a Tianhuang stone seal that was the size of a baby's fist, admired the writing on it, and said casually: "I recently read "Journey to the West" and found this very interesting."
"'Journey to the West'?"
"yes."
Chen Qing felt that the matter must not be that simple, but her boss didn't say anything, and she didn't pursue it. She just said: "In "Journey to the West", should it be engraved with 'Monkey King'?"
"What's there to carve about monkeys?" Simon joked, remembering an old joke: "I remember there was a paragraph in the article where the monkey who was sent to guard the peach garden saw the arrival of the Seven Fairies, used the Immobilization Technique on them, and then ran away Let’s eat, drink and be merry.”
Chen Qing didn't react for a moment: "Is there any problem?"
"Seven fairies," Simon deliberately raised his voice slightly: "The monkey should be considered a man. He immobilized seven fairies who were as beautiful as flowers and jade, and then ran off to play."
Before Chen Qing could say anything, Jiang Yuanchi, who understood next to him, couldn't help but burst into laughter.
Chen Qing also reacted and started laughing.
Simon also smiled: "So, what's so good about the Monkey King is that he doesn't understand the style."
Chen Qing became more and more happy.
She was certain in her heart that the 'Seventy-Two Cave Master' that her boss suddenly asked her to carve must have something to do with women, just like the 'Pity for the Young Master' last time, but she was not evil enough after all, and she had no intention of going into details. , after all, it’s not business.
After chatting for a while and taking a short rest, Simon got up and went to take a shower, and Chen Qing followed him. This time, with the intention of monopolizing his boss, it was inevitable to have some intimacy.
Stay on the cruise ship on Taihu Lake again in the evening.
After a sumptuous dinner and Yu Tingyu being called to dance for fun again, the two of them ended up in their own world.
A certain girl was a little greedy, which caused Simon to get up a little late the next day. He even joked that he would have rest tonight. After all, the production team's donkeys couldn't be used like this.
After breakfast, we went to watch the filming of "Dragon Movie".
After a long time of preparation, "Dragon" will be launched in the middle of this year. "Dragon" is definitely a TV series with the highest standards in China at the moment, surpassing several famous works that CCTV has featured in previous years. Moreover, in addition to investment, the creative lineup this time is also very strong, with many Hong Kong and Taiwan film and television giants coming to help.
Quite an interesting thing.
The main reason is that Hong Kong movies began to collapse last year, and due to the economic crisis, they hit rock bottom this year. Many people entered the mainland just to beg for food.
Hong Kong and Taiwan artists have always been very assertive in the mainland, but the crew of "Dragon" is an exception.
Chen Qing personally watched, and Ren Jingxi was recognized as a workaholic and stingy woman in this circle, and each one had a deeper background than the other. Therefore, if you want to work here, not only will you not get an extra high salary, but you will also not be able to expect special treatment. , even the right of authorship may not be available.
Of course, the issue of authorship rights is still caused by radio and television restrictions on Hong Kong and Taiwan artists after last year's "Huanzhugege".
Without permission, mainland TV dramas can have no more than five Hong Kong and Taiwanese creators, and variety shows can have no more than three.
In fact, there are policies from above and countermeasures from below.
The solution is not to sign.
In fact, the mainland's film and television industry is still underdeveloped and lacks talents, so it can only import them from Hong Kong and Taiwan. However, in Hong Kong and Taiwan, the film industry has collapsed and encountered an economic crisis, so they can only "condescend". As long as they can make money, no matter Give me the right of authorship.
Therefore, this kind of thing is very common in the mainland around the new century.
Then again, for a super big drama like "Dragon", the restrictions will definitely not be so strict. If there are more than five, it will be easy to pass the report, but since there are policies there, we still have to take the initiative to cooperate.
You give me face, and I will give you face.
Everyone is good.
The luncheon was held at a private club at the east foot of Dayang Mountain, which was actually owned by Jin Shu Department.
Very lively.
In addition to several heads of the "Dragon" crew including Ren Jingxi, there were also city government officials such as Zhang Guoshi and Mo Yiling who came after hearing the news.
The topic is mainly focused on Jinshu Film and Television City, which is still undergoing intensive construction.
With the release of a series of film and television dramas, more and more people have come to visit Jinshu Film and Television City. Because of the investment here regardless of cost and the excellent scenery, word-of-mouth has spread rapidly. According to statistics from the operation team, the total number of tourists during the National Day holiday last month alone exceeded 60,000.
The city government was very excited.
Because we have received news that the country is discussing the development of the holiday economy. Starting next year, the May Day and National Day Golden Week plans will be promoted. By then, Jinshu Film and Television City will inevitably become a popular attraction in the southeast region.
Mo Yiling also specifically mentioned "Legend of Sword and Fairy" which will be piloted in Beijing at the end of this month.
Compared with "Hero", "Legend of Sword and Fairy", which shows the beautiful scenery of ten miles of peach blossoms in Jinshu Film and Television City, will definitely bring a large number of tourists to Jinshu Film and Television City in the spring of next year. Then, next summer, "Dragon" will start broadcasting , is also a Suzhou landscape, and many scenes in the story also take place in Suzhou, which is another propaganda.
Then, the filming of the "Chu-Han" trilogy and so on.
The entire film and television city is equivalent to making money from major production crews and receiving continuous free marketing, thus attracting tourists. It is conceivable that as long as it does not stretch its hips, Jinshu Film and Television City will definitely become a popular national tourist attraction.
Simon personally thinks that after the topic comes to this point, the next step should be to ask for money.
As expected, after the luncheon, Simon was approached by Mo Yiling.
Want money.
It’s still about the originally planned Jinshu Playground.
Unlike Qin Palace and other attractions, Jinshu Playground is purely for tourists to play. After the planning was completed, Mo Yiling hoped to start construction very early. The reason given by Simon was that Jinshu's tourism industry had not yet taken shape, so it was too early to start construction. , once the operation starts in the future and there is a lack of tourists, it will only fall into losses.
Now, considering the construction period of two to three years, since Mo Yiling spoke again, Simon agreed.
The budget is also sufficient.
It is selfish in the first place, and Simon also believes that just like Disneyland back then was a selfish move by Disney to build a park for his daughter, as long as Jinshu Film and Television City does its job well, even if the investment is huge now, it will definitely be able to recover it in the future. .
Think about the crowds in various scenic spots in China during holidays.
To put it bluntly, with its huge population base, China’s popular scenic spots are still basically in a seller’s market even until many years later. What's more, Jinshu Film and Television City is different from other major scenic spots. It is used for filming and sightseeing, so it is not afraid of the off-season.