When Simon in North America was about to finish his work day, it was already the early morning of the next day in China.
The time is July 10th.
Saturday.
The Bund, Shanghai, inside the Bund Building 18 on the bank of the Huangpu River.
Zhu Momo was recently filming a commercial here, and naturally settled in someone's super apartment that occupies an entire building in Shanghai.
Last night, I participated in the screening of "To Our Fading Youth" road show team on the campus of Shanghai Jiao Tong University. By the way, I invited the heroines, International Zhang and Zeng Damei, to come here for a gathering.
After I came back, I drank. Even though I was not drunk, I felt the movement around me in the early morning. Zhu Momo was still confused for a while before opening my eyes.
I noticed that International Zhang and Zeng Damei, standing on the left and right, were both getting dressed. I glanced at the window and forgot to close it. The faint morning light had just appeared outside, and it might not even be five o'clock.
So he stretched out his arms and grabbed them from left to right, jokingly saying: "Beauties, it's still early, why don't you stay with me for a while?"
International Zhang smiled and opened Zhu Momo's little paws. Beauty Zeng on the other side also hid, and said with a smile: "When did you change your gender? Besides, we are both older than you, so we are the sisters."
Zhu Momo couldn't catch any of them, didn't force them, and didn't plan to get up. She turned over and changed into a more comfortable position, and said with a smile: "The size of the bed is not based on age."
The great beauty Zeng ignored her.
The international chapter cheered: "How do you say that?"
Zhu Momo stretched her slender body and buried her face into the pillow, still smiling: "Of course whoever is stronger is the boss. For example, if you are stronger, you have to call me brother. If you are much stronger, you have to call me brother." Call me daddy."
Beauty Zeng rolled her eyes: "Female gangster."
Ji Ji Zhang's eyes flickered slightly, but he continued to tease: "You know so much, it seems you have shouted."
After chatting and laughing, the two women got dressed, got out of bed and went to the bathroom to wash up. When they came out again, they gathered together at the desk by the bedroom window and turned on the computer.
Zhu Momo was still lying on the bed. Seeing the two women like this, he understood what they were going to do. He shook his head and said: "There should be no news now. The portal will not issue a press release until it gets the data after nine o'clock in the morning. However, if you If you are willing to call me brother, I can help you call and ask."
As Zhu Momo said, the computer was already turned on on the other side.
What the two women were eager to pay attention to early in the morning was naturally the first-day box office results of "To Our Dying Youth."
Just yesterday, the movie was officially released in China.
As a film exploring a new type of Chinese film in the same batch as last year's "Flash Girl", after "Flash Girl" finally made a box office of 11,700 yuan during the Lunar New Year season with a production cost of 12 million yuan, whether it is Jinshu or The partner China Film Group has high hopes for "To Youth".
Therefore, in the past two months, the promotion of "To Youth" has been huge.
The final production budget for this youth film was 20 million yuan. After Jinshu and China Film Group combined, they imitated the Hollywood model and provided a publicity budget of 10 million yuan, which was equivalent to half of the production cost.
In addition, the film's promotion is also unique.
The first is the rapidly emerging online platform. After all, the core group of college student moviegoers this movie mainly targets is also a major mainstream user group of the Internet in China.
Jinshu cooperated with Xiangshan Network Technology Company headquartered in Beijing and launched a 'To Youth' activity on Xiangshan Portal, which is probably an online message-sharing activity. Users can leave their youth memories or testimonials on the theme webpage. Or you can post photos, or if you are bold enough, it doesn’t matter if you express your feelings directly to the girl you have been crushing on for a long time. In short, there is no limit to the subject matter or type.
Since it is an event, of course there are rewards.
In addition to 10,000 movie tickets given away through random draws, users whose posts are ranked among the top 10 most popular through likes and comments can also receive cash rewards ranging from a maximum of 100,000 yuan to a minimum of 10,000 yuan.
Of course, the name of the award is 'Youth Fund', which is used to help the winners realize their youth dreams.
Attracted by the bonuses and the fact that you only need to register an email account on the Xiangshan portal to participate in the event, before the release, there were more than 12 million messages from users participating in the event. Perhaps it is inevitable that one person has multiple accounts. A similar phenomenon, but there is no doubt about the popularity of this event, which has brought a lot of popularity to "To Youth".
Then there's the theme song.
The film has a total of three theme songs, "Youth without Regrets", "My Deskmate" and "Those Flowers". Each of them was once regarded as a classic memory of a generation. The three classics gathered in one movie have created The effect can also be imagined.
Jinshu adopted a promotional strategy of releasing theme songs in advance. Two months before the film was released, in early May, the first song "Youth Without Regrets" was released, and then in early June, "My Deskmate" was released until early July. , before the film was released, the last theme song "Those Flowers" was released.
Not only have the three songs become popular on the charts of major media, they are even being continuously played on a wireless loop in many street shops in cities, which can be called brainwashing.
Finally, it’s roadshows and distribution.
The film chose to hold its premiere a week in advance on the campus of Peking University in the capital. Immediately, the creative team split into two groups and began to conduct road shows on major university campuses in major cities across the country. After yesterday's Shanghai event, International Chapter and Zeng Dameiren’s group is about to set off and continue south, ending at Hainan Island. The other group went deep inland, all the way west, through Turpan.
In short, the team planned to travel all over China intensively for half a month before and after the film was released.
Road shows are tiring, as everyone in the circle who has experienced them knows, but they are also very effective.
Then there’s distribution.
After trying the benefits of specially escorted copies to prevent piracy, major domestic films in recent years have basically done this, and "To Youth" is no exception. Hundreds of people have been sent out to escort the team, with the goal of ensuring that there will be no piracy for at least two weeks.
In addition, relying on the reputation built by a series of previous blockbuster films, and "To Youth" has accumulated a lot of popularity through preliminary publicity, Jinshu has obtained the largest proportion of film schedules from major theaters this time. On the first day of release, it is expected that " The film schedule ratio of "To Youth" will be as high as about 60%, basically one family dominates.
Not only that, whether it was before or after, throughout July, there was no film that was too strong to compete with "Youth", especially a Hollywood blockbuster.
Yes, domestic film protection month.
The previous domestic film protection month in China only started after the new century. However, this time, because of Simon, the big butterfly, the Chinese film industry began to recover early, and with someone’s slight suggestion, here in China Based on the public opinion operation based on South Korea's domestic film quota system, although high-level officials did not formulate a special bill, the Domestic Film Protection Month was born in advance.
This year is the first 'Protection Month', and "To Youth" happens to be the beneficiary.
Perhaps it will be the biggest beneficiary of this summer.
After all, if a small film like "Youth" is pitted against super blockbusters like "Godzilla", "The Last Days" and "The Matrix"... there is no comparison yet.
In the bedroom.
The computer was turned on, and International Chapter clicked on the homepages of several portals. Sure enough, there was no box office information for the first day of "To Youth". The two women looked at each other, and couldn't help but look at Zhu Mo, who was on the big bed, looking like he was taking the bait. Mo.
Because online ticket sales have been basically implemented in China, the first-day box office information will actually be released after early yesterday morning. However, there is currently no professional website that can timely calculate box office statistics. The movie sections of major portals often only publish box office information for a week. Or the first-day or first-weekend three-day scores of some key films.
The problem now is that the only person in this bedroom who is qualified to call Beijing directly to inquire about relevant data is Zhu Momo. Although the two of them also have the contact information of the boss of Jinshu, it would be too naive to call him at around five o'clock in the morning.
Moreover, Zhu Momo didn't need to disturb Jinshu's senior management, he could just ask his aunt.
As the screenwriter of "To Youth", Mo Wuling also returned to Beijing to attend the premiere of the film a few days ago, and she was still there recently. She should be able to get the first-day box office data as soon as possible.
Just when the international chapter was hesitating whether to let Zhu Momo take advantage of her verbally, Zeng Damei suddenly had an idea. She got up and found her mobile phone. After some fiddling with it, she called the person in charge of their tour team. , a vice president of Jinshu in charge of publicity and distribution business.
It's not good for the two women to disturb the top management of Jinshu. The team leader should be qualified, and maybe he got the result late last night.
Seeing Dame Zeng take out her mobile phone, International Zhang also understood and waited patiently.
Zhu Momo didn't take advantage. She just hummed and turned over on the big bed, but she also quietly pricked up her little ears. She is also very concerned about this movie that her aunt participated in writing.
Speaking of which, his aunt gradually stopped following him inseparably, which made Zhu Momo feel a little disappointed.
But I understand.
After all, my aunt's behavior towards a certain man was too obvious, and Zhu Momo was not a fool. The two of them are always together, and it would be really embarrassing if something happened to them.
So it's better to separate.
Here, Miss Zeng quickly answered the phone, chatted in a low voice, hung up the phone, looked around at Zhu Momo and Jiuji Zhang, and was speechless for a moment.
International Zhang felt a little regretful that he didn't go over to listen directly. Seeing that Dame Zeng was stunned, he quickly couldn't help but ask: "How much is it?"
Zeng Damei mainly suspected that she might have heard wrongly. When asked by International Zhang, she blinked her eyes, still looking obviously unconfident, and said: "Old Zhou said that the rough estimate on the first day was... 17 million."
For a moment, International Chapter thought he heard it wrong: "First day, or first week?"
You must know that "Flash Girl", which was released during the Lunar New Year at the beginning of the year, only had a box office of 16 million in the first seven days. It was only because of the continuous fermentation of subsequent word-of-mouth that it relied on long-term counterattacks to achieve a total box office of over 100 million. As for "Youth", on its first day of release, it received more than 17 million yuan at the box office of "Flash Girl" in its first seven days. How could this make the two girls feel that it was not a dream
If all this is true, obviously, big bang!
While the two girls were still dreaming, Zhu Momo on the other side had turned over again, looking very happy, and said: "It's only been released for one day, how can there be a first week? Tsk, 17 million, this means It can reach 50 million on the weekend, and the box office may be 70 or 80 million in the first week. Ha, my aunt is really good. This time Jinshu will make double the profit again, 70 to 80 million in the first week, and the total box office must be at least 200 million. , I guess they are all box office champions this year."
I wish Momo Ibanbala, International Zhang and Zeng Damei finally no longer have self-doubt.
Looking at each other, the two women quickly cheered, hugging each other and jumping up and down.
Even Beauty Zeng, who is generally considered indifferent by the people around her, cannot handle it calmly when things really happen. She has been feeling anxious before. After all, everyone in this project, from the director to the actors like them, are all newbies. An investment of 20 million is not a small amount in China at the moment. If it goes wrong, they may face unemployment before they graduate from the Central Theater Company.
Now, the results are certainly beyond anyone’s expectations.
After all, the expected total box office of 200 million yuan is impossible to reach this year, even if it is a gift film for Daqing in the next 50 years. As for imported films, the official will not take strict anti-piracy measures such as hundreds of people escorting copies of imported films. Therefore, due to the current industry environment, unless it is a phenomenon level like "Titanic", it will be difficult to go up to the second level. 100 million.
Overall, maybe we can actually win the annual championship this year.
Zhu Momo looked at the two girls hugging each other to celebrate, waited for a moment with a smile, and then said to Dame Zeng: "Ali, are you still planning to join the art troupe now?"
I didn’t ask about the International Chapter, because the International Chapter was already signed under the Jinshu banner.
Moreover, in addition to this "To Youth", International Chapter also got a role in the "Chu and Han" trilogy, which is currently popular in the circle, playing a swordsman beside Yu Ji. After the first Hongmen Banquet, for Xiang Xiang Wang Daji was good at making suggestions and participated in the assassination of Liu Bang, but unfortunately failed.
In fact, there were two people playing the role of Swordsman. Zeng Damei also participated in the audition but was not selected.
Zhang Guoshi fell in love with the international chapter at a glance, because the image of the international chapter is very photogenic. Of course, there are inevitably other reasons, but it is the turn of the great beauty Zeng. Frankly speaking, this girl definitely deserves the title of 'great beauty' She deserves her name, but the problem is that Zeng Damei doesn't seem to be very photogenic. In many shots, her face looks a bit big and her neck is very short.
Anyway, I didn’t choose it.
However, in the end, the other swordsman's fortune did not go to outsiders, and it fell on Xun Mei, another girl from Class 96 who was also a classmate of Zhu Momo. Xun Mei, who had a very local name, was actually a brand new 96 in this time and space. She is the most beautiful girl in the class. She is better than Zeng in both appearance and body shape. The most important thing is that she is also very photogenic.
Because she was too beautiful, she even lost the opportunity to participate in "Youth".
Because all the leaders who decided on this project wanted the male and female protagonists of the film to be relatively ordinary and not so beautiful that they would make people laugh.
Still because she is too beautiful, the role of Swordsman that Xun Mei got in the first film will die during the assassination of Liu Bang. This is the request of Princess Xu who plays Yu Ji, but the relatively ordinary International Chapter can survive until the third film. There are more lines too.
In short, it is fate.
Zeng Dameiren was also invited to sign a contract with Jinshu, or Ren Jingxi's Huanzhu Film and Television, which is close to the water. However, this girl chose to finish her studies, and she planned to work in various art troupes, drama troupes and other departments that could be established after graduation, like many students majoring in traditional film and television.
After hearing Zhu Momo's question, Miss Zeng calmed down, thought for a moment, and said, "Let's wait until graduation."
As Momo and his friends cheer for the first-day box office performance of "To Youth," the news has quickly spread throughout the domestic film and television circles.