The headquarters of Huanzhu Film and Television is also near Beijing Normal University in Haidian, not far from China Film and Jinshu. The house Mo Wuling wanted to look at in the afternoon was further north, in Century City, south of the Summer Palace, where several communities were being developed.
The Audi A6 arrived at the Huanzhu Film and Television headquarters first. Ren Jingxi asked Gu Yu to send Mo Wuling to Century City. When leaving, Mo Wuling confirmed again: "Do you really want to buy a house with me?"
Ren Jingxi, who was about to get out of the car, turned sideways, hugged Mo Wuling very intimately and like a female gangster, and said, "I'm not buying a house with you, I'm listening to his investment advice. You know, I am now I have also made a lot of money, but I am still worried about how to invest. This time it is just right.”
Mo Wuling helplessly pushed Ren Jingxi away, and then confirmed: "Really, I will buy one set and you will buy five sets. I plan to buy a few more sets. I have enough money for the down payment, or...he said, I want to buy a few more sets." I can borrow as much as I can."
"Then I'll lend you a loan," Ren Jingxi touched Mo Wuling's face again, finally stepped out of the car, held on to the car door and said, "Go ahead, I won't let you take responsibility even if you lose money. Every injustice has its owner, and every debt has its owner." . Also, wait for me at night and sleep together."
Mo Wuling nodded, but couldn't help but sigh: "Jing Xi, you have changed."
"You've changed too," Ren Jingxi said with a smile, "Besides, I feel like the two of us have just switched sides."
Mo Wuling thought about it for a while, and it seemed that there was some truth in it, but she would definitely not admit it. She waved her hand away and said, "Okay, go ahead and do your work. Don't delay me from looking at the house."
Ren Jingxi smiled and closed the car door, gestured to the driver's seat, and waited for the Audi A6 to drive away before turning and walking towards his company.
After I left the filming of "Return of the Pearl 2" for more than half a month at the end of June, a lot of things happened in the film and television circles.
Representatives of the Hong Kong film and television industry came to Beijing to petition, hoping to develop the mainland market; "To Youth" was a hit, and the recovery of the film and television industry has made all parties ready to make further moves; and in the near future, Jinshu is basically certain to occupy a quota for the first batch of private film and television distribution Company license... It seems that if you don't pay attention, you may be left behind.
The reason why Ren Jingxi came back in a hurry was that various companies in the Jinshu Department were discussing entering into the film business together during this period.
In fact, everyone has done something similar in recent years. Huanzhu Film and Television has an urban suspense comedy under development. She is also one of the first batch of exchange study program members who returned from Hollywood. Ren Jingxi is also because of her personal comparison. Because of his special identity, he snatched this project from Jin Shu.
The film is called "Wormhole" and it tells the story of an unlearned urban youth named Lao Qi who accidentally picked up 10,000 yuan, and now he can marry his long-time girlfriend Juanzi. However, extreme joy brings sorrow. Before I was happy for a long time, I suddenly lost 10,000 yuan. In the midst of great joy and sorrow, he had a big fight with his girlfriend and broke up. Lao Qi and his girlfriend drank to drown their sorrows. After getting drunk, they had no love for each other and decided to end their lives.
There is an old well in the courtyard where Lao Qi lives. Ever since Lao Qi moved in, it has been covered by a big bluestone. The neighbors all said that there was something strange about this well. Since he no longer planned to live, Lao Qi decided to take an adventure in the last stage of his life, uncovered the bluestone, and chose to commit suicide by jumping into the well.
Then it was back to a day ago.
Since he had to do it over again, Lao Qi went straight for the 10,000 yuan, and thus began a journey of repeatedly jumping into the well that was both ridiculous and ridiculous.
That's right, the film is the young director named Jing Zong who returned from Hollywood, imitating the common Hollywood method of "playing with time". The filming has been completed and is in post-production, because the film was borrowed from the previous filming of "Dragon" With a digital camera and no need to spend a lot of money on film, Jingzheng mainly asked his classmates to help. The total budget is expected to be less than 2 million yuan.
Ren Jingxi plans to put the project on the New Year's Day schedule at the end of the year to try out the water. Forget it during the Lunar New Year slot. It's too crowded, and with a small cost of 2 million, he doesn't want to make money. However, it shouldn't be a loss.
The key is the next operation.
These days, various companies have been discussing continuously, and have roughly finalized a clearer idea, three words: make a blockbuster.
In fact, this is a suggestion from Ms. Chen, who has not moved her home in Suzhou for several months. Referring to South Korea, if the film market wants to develop, letting a hundred flowers bloom is the second, and the key is to activate the market first.
How to activate the market
Make blockbusters.
The Korean film industry was previously heavily restricted and was beaten to pieces by Hollywood, with domestic films basically losing their presence. However, in recent years, as the Korean film industry has been reforming, the release of "The Spy" at the beginning of the year and the "Joint Security Area" in the summer have allowed Korean films to regain the high ground occupied by Hollywood for many years.
The common feature of both movies is that they are blockbusters with big investment and big budget.
In fact, in China, "Hero", which once again set a box office record for domestic films, has already proved this. However, what Chinese people talk about more about "Hero" is the film's overseas performance. The global release of "Heroes", which was first released in China and the United States last summer, has been completely completed. The final global box office of the film was as high as 231 million US dollars, 60 million more than the original time and space, and equivalent to 1.9 billion yuan in RMB, directly surpassing the 1998 of total box office in Mainland China.
Because it is so beautiful overseas and has a record-breaking box office of over 300 million yuan in the mainland, it no longer seems to be too eye-catching.
However, the fact is that the ability of blockbusters to activate the market is obvious.
Looking at South Korea and even the rapid rise of Hollywood on a global scale since the 1990s, they actually rely on blockbusters. It is self-evident what should be done domestically.
Ren Jingxi handled some daily tasks in his company. At three o'clock in the afternoon, he rushed to the nearby Jinshu headquarters to discuss how to promote this blockbuster strategy with several other leaders who were also present.
The first thing everyone agrees on is that the next blockbuster plan must give priority to the domestic market.
This certainly does not mean that everyone is not eager for overseas markets.
Because of the exchange rate, just like "Hero", the equivalent is as high as 1.9 billion yuan, which is simply a bit dreamy.
However, overseas markets are not so easy to enter.
Just like in Hong Kong, the impact on Hollywood has lasted for decades. It is only with the kung fu craze in recent years that some blockbuster films have begun to appear.
Whether this trend can be maintained in the long term is completely unknown.
In short, if this company has been thinking about overseas markets from the beginning, it will inevitably focus on one and miss the other, and it will not get the last market. Of course, it was Ms. Chen who had the main say in making this decision.
It was determined that it would be mainly for the domestic market, and then the production volume was determined.
For example, the expenditure equivalent to more than 200 million yuan for "Heroes" will definitely not work.
Referring to the current domestic market, in recent years, "Love Call Transfer", "Hero" and the currently released "Youth" have all exceeded the 200 million threshold. Therefore, if you make a blockbuster, you should aim for 200 million. Based on the current domestic cinema chain sharing ratio, 200 million is used as the break-even line. Obviously, an investment of 80 million yuan is a more appropriate number.
So the production cost of 80 million was quickly determined as the investment benchmark for domestic blockbusters.
Not counting Xuanfa.
Even if you don’t worry about overseas, in the future, when blockbusters are produced, they will still be able to sell more or less overseas. According to everyone’s opinion, this part can be regarded as neutralizing the investment in publicity and development.
Then, there is the specific subject matter.
What is a blockbuster
Big investment is the foundation. On this basis, there are nothing more than three points, big directors, big stars and big special effects.
There is actually only one director in Mainland China who can be called a great director from the perspective of commercial success, Zhang Guoshi. Director Chen, who had previously attempted to compete with Zhang Guoshi, produced "Jing Ke Assassins the King of Qin". In fact, he did not lose any money, but he ruined his reputation and was not considered a great director. As for Feng Pants, and even the latest "Youth" director Cao Jingchu, because they are good at genres, they cannot be considered big directors until they prove that they can control big-budget films.
To solve this problem, on the one hand, we need to cultivate ourselves, and on the other hand, we need to rely on foreign aid, which is actually Hong Kong.
Although Hong Kong movies have always been unable to get rid of the problem of being petty, which is why they are helpless against the invasion of Hollywood, it does not mean that Hong Kong directors do not have the ability to control big-budget films. The key is that it is just a city after all. There is no scope for big-budget films.
On the mainland, the film industry has only recovered slightly in recent years, and the film box office ceiling has easily surpassed that of Hong Kong, which shows the potential.
Then there are the big stars.
This is the least of the problems. Even the mainland has produced some big names who have appeared in the international market in recent years.
Finally, great special effects.
Everyone understands that this is the key among the keys.
Moreover, the current Jinshu system can be considered to have a foundation. The Jinshu special effects in Suzhou have cultivated a reasonably usable system through participating in the production of special effects for TV series and OEMing CG lenses for Hollywood in the past few years. team. When Xingxing is filming "Kung Fu" in Suzhou next week, it is expected that a lot of CG shots will be used, and this time it will be all handled by Jinshu Special Effects.
After finishing "Kung Fu", Jinshu's special effects team will be fully mature and have the ability to independently undertake the production of various special effects shots for large-budget movies.
The three major elements have solutions, and then there is the question of what to do specifically.
First of all, let’s refer to Hollywood.
The top-grossing movies in Hollywood in recent years are basically science fiction films, including superhero movies, which actually fall into the science fiction category.
However, in China at the moment... whether it can be made is a question, and once it is made, whether it can be released is a question. Let's just say that "Godzilla" is the most popular movie in Hollywood during the summer. There is probably no problem in importing this movie into the country. But if you do it yourself, imagine a monster tens of meters high landing from Shanghai... Okay, OVER!
How could a monster land on the land illuminated by high light
Nonsense!
Or, a Chinese Batman or something
Nonsense! !
You can be Pancake Man as you please, but Batman, a messenger of justice who lives outside the system and is both good and evil, is definitely not allowed!
Otherwise, the comet will hit the earth, causing a 100-meter tsunami, flooding... flooding... flooding...
Nonsense! ! !
At the end of the discussion, everyone's opinions were quite unanimous. Under the current conditions, if you want to satisfy the three elements of a big director, a big star, and big special effects, and also ensure that it can appear on the big screen, there is only one safest subject: mythology and monsters.
As for martial arts movies such as "Hero" and "Crouching Tiger, Hidden Dragon", they do not meet the conditions for focusing on the domestic market. What's more, in fact, neither "Heroes" nor "Crouching Tiger, Hidden Dragon" are very consistent with the orthodox martial arts perceived by Chinese-speaking audiences. And the more orthodox martial arts in Hong Kong, I have to say, are actually somewhat Too much filming.
Let’s talk about the “Chu and Han” trilogy that Zhang Guoshi is already filming. This kind of grand historical film is still in the filming state. Even if all parties are confident, in fact, it has to be said that the future is unknown.
However, one thing that was quickly confirmed was that the first batch of three films would be made first. Based on the calculation of 80 million for each film, each company would raise 240 million together. This is roughly similar to South Korea. The first batch in South Korea is also three, and the budget of 10 million US dollars in South Korea is similar to here.
In fact, this is a problem.
South Korea has made three movies, and the two that have been released have achieved considerable success. If China makes three movies of its own and screws up, it would be really embarrassing.
A conference room in Jinshu headquarters.
Everyone talked freely, focusing on familiar myths and monsters, from "Journey to the West" to "Flowers in the Mirror", from "Liao Zhai" to "Zi Buyu". Finally, Mr. Wang from Guangguang raised a question: "Everyone, I suddenly I feel that we can’t make all three movies about myths and monsters. Even though China has a wide range of historical and cultural backgrounds to choose from, they are still the same type after all.”
Mr. Liu from Hairun said: "I think so too, but if we don't make myths and monsters, what are we doing, science fiction?"
Everyone laughed when they remembered the initial discussion, with a bit of embarrassment and helplessness.
In fact, as people who can get ahead, everyone's thinking is not limited at all. Even if they are not myths and monsters, everyone has a lot of thoughts in their hearts.
The key is, once it’s proposed and done, if it goes wrong, who can afford the loss of 80 million yuan per unit
In other words, this is actually the case in the film circles of any country.
Why does Hollywood have a rather conservative side? And historically, it has become more conservative over time, to the point where it has almost lost its ability to innovate, and all that is left are just various sequels and a bunch of superheroes. The key is that the investment is getting bigger and bigger, and no one can afford it if they lose money.
So sequels are the safest, popcorn superheroes are the safest, and that's it.
After a brief pause, Mr. Qin from Xingmei looked at Ren Jingxi who was whispering to Mr. Rong Xinda and said, "Jingxi, you have heard what we just discussed. How about you take the information back and take some time?" Help us consult our staff carefully?"
When Mr. Qin said these words, everyone looked over.
Actually, this matter is best related to Chen Qing from Suzhou. However, subconsciously, no one wants to deal too much with Miss Chen. She is a smiling fox who seems to be easy to talk to, but is actually very difficult to talk to. .
As for Ren Jingxi, there are some things that everyone doesn't know. Ren Jingxi has not had any boyfriend in recent years, which makes everyone naturally feel that this girl still maintains a certain label.
Seeing everyone looking over, Ren Jingxi, who has been trained for a long time, has no blush on her face and her heart is not beating. She also knows that the concerns of everyone sitting here are nothing more than finding a backbone, so that even if they really fail in the future, no one can blame anyone. For that People can't even complain. Moreover, Ren Jingxi actually wanted to discuss it with someone.
If a guy doesn't want you anymore, how can you just say he doesn't want him
In short, since he brought himself to this road, he should bear some responsibility. Therefore, Ren Jingxi didn't have any embarrassment in asking him for more ideas according to everyone's thoughts.
After thinking about it for a while, Ren Jingxi made up his mind and nodded: "Okay, but I don't know...well, how long it will take to get the results."
Everyone was happy when they heard what Ren Jingxi said.
Wu Shanlin said: "Don't be anxious, Jing Xi, after all, this is a big matter. No one can make a complete decision in three or two days. You take your time."