Chen Qing did not hide anything, and said: "The boss personally has no interest in doing it anymore, because among Jin's novels, he only likes "Dragon". However, you guys will definitely not do it again. question."
Wu Shanlin smiled wryly: "Mr. Chen, there is actually only one problem. If we can also participate in overseas sharing, then there will definitely be no obstacles to this project."
Chen Qing shook her head and smiled: "This is not easy. For example, the DHO cable channel does not even have advertisements. How to calculate the share? There are also DVD channels. In the West, this is a very long operation, and it cannot be done every time. It's too troublesome to settle accounts every once in a while. What's more, if you know anything about Hollywood, you know that the accountants there can easily reduce the profit of any project to zero. I don't want to give you a share. , which is a matter of slightly changing the ledger.”
Mo Yiling said: "If it cannot be divided, according to the specifications of "Dragon Movie", I think it is more reasonable for Daenerys to offer 10 million US dollars. If it is half and half, the possibility of Jinshu losing money is too high." big."
"They are also doing risk control over there. The success of "Dragon" is more like an accident. It's hard to say whether the next one will be liked by American audiences," Chen Qing said, smiled again, and turned He said: "However, the business is negotiated. You can't say what conditions the other side will give. Jinshu will agree here. You can negotiate."
Wu Shanlin understood: "Mr. Chen means, can it be done?"
Chen Qing touched her bulging belly and shrugged slightly: "You guys should talk to the American side. Of course you can do it after the negotiation. If you can't reach an agreement, you can't continue to lose money even though you know it. However, the American side, The competition between the boss's DHO and Warner's HBO is fierce, and there are other TV stations. Since "Dragon" is so successful this time, they may also take action."
Mo Yiling said: "So, if DHO doesn't agree, we can contact HBO?"
Chen Qing rolled her eyes: "Aunt Mo, if we can't negotiate our own business, we can't antagonize our enemies. What I mean is, even if we don't do it, we should try not to let other American TV stations get involved."
Everyone: "..."
Well, this is the character of a certain girl.
Just now I thought that maybe because of pregnancy or something, this girl suddenly became easy to talk to.
After chatting for a few more details, the two serious matters were settled. Chen Qing remembered something again and asked Wu Shanlin: "How are you doing with the genuine peripheral distribution project proposed by the boss?"
After receiving advice from Simon last time, the Jinshu team started to advance vigorously and resolutely when they were still in North America.
The release of the first batch of four films has been finalized, "To Our Mortal Youth," "Love Call Transfer," "Party A and Party B" and "Flash Girl." In fact, I also want to bring "Crouching Tiger, Hidden Dragon" and "Heroes" into the project, but the copyrights involved in these two projects are a bit complicated. It's not easy to bother a big shot to pay personal attention to such a small matter, so I might as well just do it first Set aside.
Speaking of these four projects, in fact, only the copyrights of "Love Call" and "Party A and Party B" belong entirely to Jinshu. The other two projects, "To Youth" and "Flash Girl", are still in cooperation with China Film. Of course, China Film Group also has an audiovisual distribution department, but due to rampant piracy in recent years, related business has been tepid. After contacting Jinshu, they confirmed that it was someone's suggestion, and China Film Group happily let it go.
Not only that, after learning about Jinshu's channel plan, China Film's President Han personally spoke and brought in some movie theaters from the China Film Department that had nothing to do with Jinshu's theater line to jointly build a sales platform. After all, there are no Western cinemas here in China that are incompatible with the surrounding areas. Of course, everyone is happy to be able to generate revenue.
Therefore, in less than a month, the two giants Jinshu and China Film Group have launched special sales counters for Jinshu peripherals in more than 120 theaters in a large number of first- and second-tier cities across the country.
Of course, the funds are mainly allocated by Jinshu. After all, even China Film Group is poor.
Fortunately, large theaters already have counters for selling popcorn and the like, so opening up an additional surrounding space does not require any major effort. Therefore, Jinshu only spent a little over 20 million to do it all.
This is despite Jinshu taking the initiative to improve sales counter standards.
It still involves consumer psychology.
If the counter is too ordinary, genuine consumers will inevitably feel that it is no different from the pirated speaker shops on the street, and their desire to consume will inevitably decrease. Therefore, an important requirement put forward by Jinshu is to open up a special sales space with an area of no less than 20 square meters.
First of all, it must give people a feeling that the sales counter is relatively spacious and upscale.
If it doesn't meet the requirements, then, sorry.
This is also the reason why, including Jinshu Cinema, only more than 120 collaborators have been selected across the country.
There are actually quite a lot of movie theaters in China today. Not to mention county-level cities, even many towns and villages often have very spacious large cinemas left over from the collective era. However, due to the decline of the film industry, most of these theaters have been abandoned and converted to other facilities. Even if they are still in operation, most of them are often unable to obtain the first round of copies, but if the total number is added up, it is definitely a lot.
In addition, in addition to cinema channels, Jinshu has also reached cooperation with several e-commerce platforms that are currently booming in China, such as Huanyu Mall, and has opened its own Jinshu flagship stores on each platform. However, there are several flagship stores. , the operation team is still one of its own, and the coverage is limited to the two major cities of Beijing and Shanghai and their surroundings.
Apart from channels, the more important thing is of course the product itself.
According to Simon's suggestion, Jinshu specially formed a peripheral product design team. In the past month, it spent hundreds of thousands of yuan just to purchase various film and television peripheral products from Europe and the United States for reference.
The effect of imitation and reference is very good. The finished products are not only sent here, but some are sent to the United States, and they are all very positive.
Finally, the genuine peripherals of the four movies were released on October 1st.
A large-scale campaign was carried out in advance. Jinshu and China Film Group jointly recruited hundreds of well-known domestic film and television practitioners to appeal to the public to support the genuine version. CCTV also included it in many of its programs including "Xinwen Lianbo" This incident was reported and widely publicized through various channels such as newspapers and the Internet, making it known to everyone.
At this time, Chen Qing asked again, and Wu Shanlin also became more energetic and said: "We can't give the specific data every week like Hollywood does, but for the first ten days, we have rough statistics for the past two days. After a while, the total sales of the four movies were about 460,000 units. Among them, "To Youth" was the most popular, accounting for 270,000 units. This shows that it is still very important for a movie to release peripherals as soon as possible after its theatrical release. If the flow is good, , about 15 million."
After Wu Shanlin finished speaking, everyone including Chen Qing couldn't help but start doing mental calculations.
This is indeed a very impressive number.
It creates 15 million turnover in ten days. If it can be maintained, it will reach 45 million in a month, and it will be 400 million to 500 million in a year.
This is just the Jinshu family.
Not to mention, it’s only four movies.
Genuine audio and video products released by other major state-owned studios have been affected by this official joint appeal to support genuine products and large-scale marketing. Taken together, it should not be a problem to have sales on par with Jinshu.
The combination of the two results in an annual revenue volume of 1 billion yuan.
If this performance can be maintained, compared to the level where the entire industry was almost dispensable due to the impact of genuine copies, the revenue scale is equivalent to half of the current domestic annual box office, which is already very impressive, and at least it can make various movie companies The company has one more revenue source.
Of course, just thinking about it.
Because the industry is so huge, there are currently no specific statistics. No one knows how much it is.
For Jinshu, the focus is still on its own platform. As for other things, we really can’t have high expectations. To put it bluntly, don't jump out and hinder others just because you are jealous that your side is doing too well. That's enough.
Chen Qing made a rough calculation and was very satisfied. However, she quickly noticed a problem: "460,000 units were sold and the revenue was only 15 million. The average was slightly more than 30 yuan. In other words, most people bought Basic version, right?”
Jinshu has prepared a total of five sets for each of the four movies this time.
The cheapest is 19 yuan, a two-disc VCD basic version, which comes with a plastic packaging box worth collecting and a random signed poster. In addition, there is a movie-themed ballpoint pen that can be installed in the packaging box. The production cost is more than 1 yuan, which is lower than the market price. The ballpoint pens that retail for only a few cents are much more sophisticated. They are movie-themed and randomly engraved with movie lines or portraits of leading actors. It is a very handy little item. You can’t buy it at retail for even two yuan.
Next, going up in order, there are tin box sets with the highest price of 99 yuan. In addition to movie discs and original sound tapes, there are also character dolls, T-shirts and other peripherals. In short, although the price is as high as 99 yuan, because the first batch of production is very small, it is actually the best value for money. Jinshu does not make any money at all, and all the 20% of the gross profit that can be squeezed out is given to channel.
Even if the sales volume gradually increases in the future and the average cost decreases, according to someone's customized strategy, these top-level versions will still not make money, and they are the kind of brands that make money.
In comparison, for the basic version, even if it is carefully produced, the gross profit can still reach about 40%, with Jinshu and channels each accounting for half. However, even if some funds are recovered, according to the established strategy, all will be spread out in the next few years to cultivate the market.
Chen Qing discovered this problem, and Wu Shanlin did not deny it. He explained the key point with a smile, and finally said: "The sales ratio of hardcover editions is small, which is actually beneficial to us. Recently, everyone has also realized that these expensive hardcover editions , similar to being responsible for building a brand, the basic version below 50 yuan is the main force in sales, after all, the current domestic consumption strength is like this."
After listening to Wu Shanlin's explanation, Chen Qing smiled and nodded, obviously very satisfied, and said, "If you have any other questions, you can come to me."
Wu Shanlin said: "There is a problem now, Mr. Chen, we still have too few copyrights."
Chen Qing curled up her lips: "I have no choice but to increase the production output yourself. After all, Jinshu does not have the qualifications to introduce foreign language films. This will probably not be possible for a long time in the future. Well, let's talk Come on, you can try this in Hong Kong. Under the last policy, Hong Kong films enjoy the same status as mainland films, but they need to cooperate with mainland distributors, which happens to be Jinshu's advantage."
Wu Shanlin nodded and shook his head: "I understand, but it's not very feasible. Mr. Chen, you know the standards of Hong Kong movies. Not many can pass the review. Moreover, Hong Kong movies have declined in recent years, and there are no good movies. How much, plus piracy..."
Speaking of this, Wu Shanlin shook his head again.
Chen Qing shrugged: "In this case, Jinshu still has to rely on its own efforts."
Everyone laughed bitterly together.
At the moment, this can only be the case.