Faced with the suppression of word-of-mouth by a large number of print media, the box office of "Seven Deadly Sins" in the first week and seven days still reached 33.76 million U.S. dollars, far exceeding the initial box office expectation of 20 million U.S. dollars by the New World Pictures distribution team.
Although there are factors such as the film itself being good enough, the role played by the Internet platform in the promotion and distribution of this film is crucial.
Different from the open Internet environment where hundreds of flowers bloomed in the original time and space, the current Internet platform can be said to be almost completely in the hands of the Westeros system. More than 60 million ordinary Internet users in North America can only browse through IGrit's IE. device for surfing the Internet.
In an open Internet environment, if a film company wants to hype up the topic of a movie, it needs to invest a lot of money and resources, and it may not necessarily achieve a good advertising effect.
Now, whatever the Westeros system wants netizens to see, they will definitely be able to see it.
This time, netizens saw "Seven Deadly Sins".
33.76 million US dollars in the first week. According to survey data from Daenerys Entertainment, up to 33% of the viewers were more or less affected by the information about "The Seven Deadly Sins" on the Internet platform.
If "Seven"'s first-week box office data is subtracted by 33%, the result is US$22.61 million, which is exactly in line with the film's distribution team's original box office expectation of US$20 million.
Simon saw the questionnaire before Daenerys Entertainment's executive meeting on Monday.
Amy's gag order at the meeting was also personally issued by Simon.
The all-round effort of the Ygrit portal has brought a box office gain of more than 30% to a movie. When the news comes out, it will definitely make many people jealous. The Westeros who controls the Ygrit company The system will also inevitably face more pressure.
Making money silently is the way to go.
In fact, Simon had long expected the powerful public opinion guidance ability of the Yigrit Portal. The 20 million user visits in a single day is already equivalent to the circulation of top federal newspapers such as the New York Times and the Los Angeles Times. More than ten times the amount.
In order to ensure the neutrality of the Yigrit portal as a communication platform and prevent the Yigrit team from going in the wrong direction, Simon has never used the company's full strength to promote a movie in the past.
Even the previous DC movie universe projects were just natural collaborations. The film distribution team placed advertisements and the Yigrit portal provided publicity and distribution. In this process, the Yigrit team did not deliberately guide the topicality of the relevant films.
This time "Seven Deadly Sins" is the first time that Ygritte and Daenerys have spared no effort to cooperate.
The development strategy of Barbaric Growth has been determined, and cooperation between various subsidiaries of the Westeros system will be greatly enhanced, including between Ygritte and Daenerys. However, large-scale projects similar to "The Seven Deadly Sins" Recommendation, Simon does not intend to use it lightly in the future.
Simon never underestimates the intelligence of his users.
If the Igrit portal becomes a soft advertising platform for the products of various subsidiaries in the Westeros system, everyone who logs in to the website will see movie information related to Daenerys Entertainment, financial information related to Cersei Capital, and fashion information. The channel always touts Melisandre's brands, so if it falls into this narrow pattern of talking and entertaining itself, even if the Ygrit portal is not abandoned by users, it will inevitably not have much development. .
The Internet will eventually move toward development.
If Igret wants to remain a giant in the Internet industry, it must also be sufficiently open and inclusive.
Apart from "Seven Deadly Sins", since the end of October, Simon has paid less attention to work matters, and both women have been admitted to the hospital to expect childbirth.
This continued until November 3, when the female assistant quietly gave birth to the Westeros family's second child in a private hospital in the Bay Area. Mother and child were safe, and the little girl named Seattle Westeros had a pair of beautiful His blue eyes always seemed to look at the world with a hint of curiosity.
Simon stayed with Jennifer and her daughter in San Francisco for three days before having to return to Los Angeles in a hurry.
Janet also successfully gave birth to the third child of the Westeros family on the evening of November 6.
Nicholas Westeros, who cried loudly when he was born, weighed 9 pounds and was even fatter than his brother. This made Janet bite Simon's arm in the delivery room and yelled that she would never give birth again. for six hours.
According to the original agreement, the two little guys, whose birth dates were only three days apart, were registered in Janet's name as twins.
When she was just pregnant, Jennifer also said that she would completely leave the child to Janet to raise. However, as the pregnancy progressed, the female assistant began to regret it. After her daughter was born, she looked at the beautiful blue eyes of the little guy in her arms and said, The female assistant completely repented and planned to raise the child herself.
Simon has no problem with this.
Janet, who was suffering from the pain of childbirth, even said that if the female assistant liked it, she could throw her little bad boy over and let her raise it together.
Although Janet will do her best to be a good mother when the children are around, the woman who likes freedom at heart is really not very interested in raising her children herself.
Simon is actually the same.
Simon has a lot of ideas for his children's future, but it would be really difficult for him to realize them himself.
After all, neither Simon nor his wife are very qualified parents.
Two children were born one after another. Although Simon could not take care of both, neither was deserted.
The female assistant was surrounded by her own family and the well-informed George Norman family.
Here in Los Angeles, the Johnston family came together as they did when they were born in Melbourne.
However, unlike the great fanfare when he was born in Melbourne, this time, Simon did not reveal any information to the public media. Some media who heard about the birth of the little guy and wanted to report it were suppressed by the Westeros system's public relations team.
In addition to the Johnston family, Simon also declined visits from senior executives of the Westeros system, as long as gifts were given.
Raymond Johnston and his wife did not stay in Los Angeles this time. They saw their little grandson. Before leaving, the old man took Melbourne back to Australia. The reason was that it was too cold here in Los Angeles and they were worried about their child freezing. The Simons The two had no objection. Veronica was very reluctant, but she couldn't defeat her elder brother.
He finally got rid of his biological parents who would not pamper him at all, and the little guy didn't show any nostalgia when he left.
The Raymonds returned to Australia, and Anthony and others also left one after another.
Simon continued to accompany the two women on maternity leave, and the time unknowingly approached Thanksgiving.
After the first week's US$33.76 million, due to the continued hot topic and even the effect of word-of-mouth, the box office of "Seven Deadly Sins" dropped only 22% in the second week, and continued to earn US$26.33 million.
The cumulative box office total of US$60.09 million in two weeks easily exceeded Daenerys Entertainment's initial North American box office expectations of US$60 million for the film.
From November 12th to November 18th, the week before Thanksgiving, the box office decline of "Seven" was still well controlled at 26%, earning another US$19.53 million. After three weeks of release, the cumulative box office of "Seven" reached $79.62 million.
In three weeks, the film has basically recovered all production and publicity costs, and will start to generate profits in the fourth week of its release.
Even though it is about to enter the fiercely competitive Thanksgiving period, with a box office of close to US$80 million in three weeks, the film's total North American box office is expected to reach between US$130 million and US$150 million.
The North American box office of the original "Seven" happened to exceed 100 million US dollars. This time, the film's North American box office alone will increase by at least 30%, a large part of which is the gain effect brought by the Internet platform.
Simon and his wife attended the premiere of "The Lion King" together on November 17.
This is Janet's first public appearance since giving birth.
From the very beginning, this animation was given by Simon as a gift to Janet.
In the official version of the film, Simon also did not shy away from specifically adding the words "For Janet". Although the media was still prevented from using Janet's new birth of her second child as a gimmick, they did not hide the small story behind the animation. story.
As a result, this unintentional piece of dog food has attracted many young people who were not originally interested in animated movies to enter the cinema.
On November 19, "The Lion King" was officially released on a large scale in North America, with the number of opening screens reaching 2,691.
Although Simon does not plan to use the promotional resources of Ygritte Portal too frequently, this time "The Lion King" is an exception.
As the second 3D animated film produced by Daenerys Entertainment, whether this film can be as successful as the first "Toy Story" is not only related to whether Daenerys Entertainment can gain a foothold in the animation field, but also whether it can gain a foothold in the animation field. It will have a very important impact on next year's Daenerys Entertainment IPO.
However, after attending the premiere of "The Lion King", Simon put aside the matter again and continued to accompany the two women on vacation.
After half a month of recuperation, the female assistant finally returned to Los Angeles and quietly moved into the Dume Point Manor.
When Simon and his wife attended the premiere of "The Lion King", the female assistant was watching over the two little ones at Point Dume Manor.
Janet always said she disliked the fat son who made her suffer during childbirth, but she fell in love with Seattle at first glance and started teaching the little girl to call her mother in front of the female assistant. Of course not What response would there be? Janet believed that the little girl was talking to herself with her eyes.
In fact, Simon had already noticed that Seattle's eyes were typical phoenix eyes in Eastern terminology. This eye shape always had more charm than other eyes. In his memory, women with phoenix eyes were often a symbol of intelligence.
What's even more rare is the intelligence that always flashes in the little girl's eyes, like a pair of small blue radars that explore everything that appears in her eyes. It's no wonder that Janet likes her at first sight.
Simon can be very sure that his daughter will be very smart in the future.
"It doesn't matter whether he is smart or not, I just hope that Syl can grow up happily."
"With me here, of course our children will always be happy."
"I'm only worried if you're here."
It’s the afternoon of the weekend, November 20th.
After feeding the two children, taking care of the two little guys to sleep, and giving instructions to Zoe and Isabel who were responsible for taking care of them, Simon and the female assistant left the Shell Villa together and walked along the corridor in the manor to the west side of the manor.
The original fence here has been demolished and is directly connected to a row of sea-view villa areas to the west.
The terrain of Cape Dume Manor is very high, and the Shell Villa is even more so.
Over the years, in order to avoid prying eyes from the surrounding area, Simon has been continuously purchasing properties in Anniversary while building walls and planting tall trees to block the view of the outside world.
The previous few years happened to be the most depressed period for the real estate industry in the United States, and the economic environment was not good. Due to the premium offensive, many properties on the east and west sides of Cape Dume and due north became the properties of the Westeros family.
Among them, there is a row of 32 cliff mansions with a length of one kilometer on the west side of Dume Point Manor. This part of the property alone cost Simon US$100 million. Because some residents insist on ridiculously high prices, the east side only extends 700 meters, and there are also 21 luxury houses. Directly north, Simon occupied a total of 56 large and small properties in an area of 15 hectares.
All calculated, Simon owns a total land area of about 50 hectares around Cape Dume, including a 1-kilometer-long private beach with 32 luxury homes on the west side.
It can be said that Simon is the only household within the 500-meter fan-shaped area around Dumei Point. All the other residents whose properties were bought by Simon have moved out. Over the past few years, Simon has also been working on the brand-new Dumei Point. The estate undergoes ongoing renovations.
In the current plan, all smaller properties will be demolished, leaving only large mansions with more than 1 acre scattered around the Dume Point Manor. Among them, a total of 53 mansions facing the sea will be retained.
In addition, roads are being rebuilt in a planned way.
Simon and his female assistant were planning to take a look at one of the mansions on the west side.
Although Janet had no objection to living in Shell Villa these days, the female assistant had no intention of living in the manor forever. However, now that she is a mother, it is definitely not suitable to continue living in her uncle's house.
Simon and the female assistant discussed it several times these days, and Jennifer finally agreed to live in a mansion on the west side of the manor.
Although after the re-planning is completed, the row of cliff mansions on the west side will actually be included in the Dume Cape Manor area, but after all they are not crowded together in the Shell Villa. After making this decision, the female assistant no longer insisted on taking the child with her, but raised it with Nicholas.
The female assistant has probably noticed these days that although the two children are nominally in Janet's name, she may need to take care of them more often in the future.
After attending the premiere of "The Lion King", Janet flew to New York just yesterday. Cersei Capital has accumulated too much work in the past six months, and the company plans to launch some big moves next year. These are all Janet's participation is required.
However, the female assistant has already planned to put down her work completely. She feels that Girl A can completely replace her job. From now on, she plans to focus on taking care of her daughter, and maybe some fat boy who is disliked by her mother.