The miracle of Daenerys Entertainment Group's stock price on its first day of listing attracted too much media and public attention, resulting in some events that should have been very eye-catching not becoming the focus of media discussion in the first place.
For example, a new Daenerys entertainment film released on July 1st.
Because of the Independence Day holiday on July 4, the box office week that starts on July 1 is calculated as a four-day weekend, so it is also the most important box office week in the North American summer.
On the day Daenerys Entertainment went public, North American theaters released three new films at the same time. In addition to "Forrest Gump", the other two were Columbia's "Werewolf" starring Jack Nicholson and Paramount's Films produces "The Phantom of the Opera" starring Alec Baldwin.
Historically, due to his role as the Joker in Tim Burton's version of "Batman" and the subsequent box office of "A Few Good Men," which exceeded 100 million, Jack Nicholson became one of the four established Hollywood male stars in the 1990s. The one with the highest power.
This time, because of Simon's big butterfly, since the box office hit "Witches of Easttown" in 1987, the new version of the "Batman" series has no chance for Jack Nicholson, and the later "A Few Good Men" was also Simon replaced the main creator with someone else. Jack Nicholson has not appeared in a blockbuster film for seven years. The great actor's most recent starring role in the gangster film "Hoffa" was released in 1992. The total North American box office was only 2,724. US$35 million in production costs has not yet been able to be recovered by Fox.
As a result, "Werewolf" was a movie that Jack Nicholson and his friend and screenwriter Wesley Stryker had been preparing for 12 years. The production cost was also reduced from the original huge budget of US$70 million. To 50 million US dollars, a large part of it is the shrinkage of Jack Nicholson's personal salary. Jack Nicholson only received 5 million US dollars in salary for this film, barely maintaining his worth.
In the original time and space, Jack Nicholson, who was in the limelight during this period, should have received a salary of US$15 million.
Speaking of which, Robert De Niro, who should have been at his lowest point during this period, is currently ranked among the four established male stars due to the continuous blockbusters of films such as "The Sixth Sense" and "Dead Poets Society". Being the most popular is tantamount to taking away the luck that should belong to Jack Nicholson.
In any case, "Werewolf", with a production cost of US$50 million, is still a very important blockbuster during this period. The number of opening screens of the film is as high as 2,617. Can Jack Nicholson turn around in the film? This move.
Another film, "The Phantom", is adapted from the comic book of the same name published in the United States in the 1920s.
Superheroes similar to DC and Marvel are not easy to find in Hollywood. Seeing the success of the DC movie universe, the other major Hollywood film companies are naturally unwilling to be unable to get involved in the field of comic adaptation.
"Phantom Heroes" was born at the historic moment.
Because of Paramount's attention, the production cost of this comic book movie is close to the blockbuster level of 40 million. It also spares no effort in publicity and distribution. Paramount not only invests a publicity budget of nearly 30 million US dollars, but also prepares for the film. 2,738 opening screens were provided.
It's just a solo day holiday, with three blockbusters, so the competition is fierce as you can imagine.
Moreover, compared to "Werewolf" and "Phantom", which are obviously very commercial in nature, "Forrest Gump" was promoted by many media during the production stage as a literary and artistic film that may be similar to "Rain Man" drama.
The original "Rain Man" was naturally very successful, but in recent years, none of the projects that followed the trend of "Rain Man" made a splash.
Not only that, after the premiere of "Forrest Gump", it was obviously not as "mediocre" as Daenerys Entertainment's other summer movies, which also greatly reduced the audience's desire to watch the movie, thus causing many entertainment The media predicts that "Forrest Gump" is likely to become Daenerys Entertainment's first box office dud this summer.
The blockbuster film with a total investment of US$70 million failed at the box office. For Daenerys Entertainment, which happened to be listed at the same time, the negative impact can be imagined.
However, when the first-day box office of "Forrest Gump" was released, although most people's attention was still attracted by the aftermath of Daenerys Entertainment's listing, many people also noticed the film's seemingly unusual box office data.
On July 1, the first day of large-scale production, "Forrest Gump" took in $7.69 million at the box office.
This is the box office figure announced by Daenerys Entertainment through the Ygrit portal on Saturday, July 2. It also includes the first-day box office of "Werewolf" and "The Phantom of the Opera". "Werewolf" was 5.97 million In US dollars, "Phantom" was US$3.16 million.
The three blockbusters have similar cost and size, and the difference in box office on the first day is clear at a glance.
First of all, Paramount's "Phantom" started to fall behind on the first day of release.
"Werewolf" starring Jack Nicholson had a box office of US$5.97 million on its first day. It is expected that the box office during the four-day weekend of the Independence Day holiday is expected to reach about US$25 million. The seven-day box office in the first week will be around US$30 million. As long as the follow-up trend Steady, it is obvious that he is another seed player in the 100 million yuan box office club.
As for "Forrest Gump", the first day's US$7.69 million exceeded many people's expectations.
After the premiere on June 29, because the reputation of the film was unsatisfactory compared to Daenerys Entertainment's other summer films, and because the film itself is a literary and artistic drama, many media that looked down upon it thought that this was not the case. A movie about a fool on a rampage in modern American history can be considered a success if it can reach $20 million at the box office in its first week.
Now, the first day of the movie is US$7.69 million. Since it is a popular independent holiday, the box office in the first seven days is expected to reach about US$35 million.
It made 35 million U.S. dollars in the first week, which is already the level of "Stargate" and "Speed". The total box office in North America is more likely to exceed 100 million than "Werewolf".
Although even if North America breaks through 100 million, Daenerys Entertainment will still have to rely on overseas and other subsequent channels to recover the high cost of a total of 70 million US dollars, but at least the profit of this project can be expected. More importantly, at the time when Daenerys Entertainment had just been launched, the fact that "Forrest Gump" did not suffer a disastrous box office failure was actually a success.
While many people breathed a sigh of relief for Daenerys Entertainment, the subsequent box office trend of "Forrest Gump" was almost dizzying.
After US$7.69 million on the first day, the film's box office surged to US$10.37 million on Saturday.
This is actually nothing.
The box office on Saturday was higher than that on Friday, which is a normal box office trend.
However, on the following Sunday, "Forrest Gump", whose box office numbers were supposed to be the same as or slightly lower than Saturday's, unexpectedly reached a higher level of box office revenue in a single day, reaching US$11.76 million.
On Monday's Independence Day holiday, this drama, which was initially not optimistic and was even thought to be a drag on Daenerys Entertainment's IPO stock price, hit a new high in a single day at the box office, reaching $12.83 million.
July 5th, the Independence Day holiday passed.
As the public welcomes the first working day after the holiday, the box office data released by Hollywood for the Independence Day holiday has fallen below the expectations of everyone.
Within four days of its opening, "Forrest Gump", which had only a good reputation in the media, unexpectedly took in a box office of US$42.65 million with a miraculous one-day box office trend that continued to reverse decline.
Squeezed by "Forrest Gump", the box office of "Werewolf" finally only reached 21.45 US dollars in the first four days of its opening, which was a full 4 million US dollars lower than the expected 25 million US dollars. "Phantom", the box office in the first four days was only 11.15 million US dollars.
"Forrest Gump", which has already shown phenomenal box office momentum since its opening, has officially pushed "The Dark Knight Rises", which has maintained the weekly box office champion for four weeks, to the second place, with an estimated number of over 5,000 in its first week. The box office performance of 10,000 US dollars is second only to super blockbusters such as "Batman: The Dark Knight Rises" this summer.
On July 5, after the first weekend box office data of "Forrest Gump" was released, an article in the "Los Angeles Times" lamented in an extremely admiring tone, "Daenerys Entertainment has a magical power that appeals to everyone." The power to create miracles accidentally'.
According to the first quarter financial data released during the IPO of Daenerys Entertainment, on the day of listing on July 1, the share price of Daenerys Entertainment Group reached US$4.775 billion, with a total market value of US$112.8 billion, and a price-earnings ratio as high as 43 times.
A price-to-earnings ratio of more than 40 times is very common in the U.S. stock market at this stage.
However, most of them are small and medium-sized enterprises with high growth potential, such as super giants such as Daenerys Entertainment. Because there is often little room for growth, the price-to-earnings ratio is generally low, and not many exceed 30 times. .
After Daenerys Entertainment went public, General Electric, which was pushed to second place on the market value list of U.S. listed companies, has a recent price-to-earnings ratio of only 19 times.
Under normal circumstances, the market is too enthusiastic on the first day of listing, and there will definitely be a correction later.
Everyone originally thought that Daenerys Entertainment's stock price would turn downward in the new week due to the cooling of market sentiment. However, due to the unexpected success of "Forrest Gump", when the stock market opened on July 5, Daenerys Entertainment After the entertainment stock price fell briefly due to a batch of large-scale selling, the stock price began to rise again due to the rapid increase in market demand.
In order to completely consolidate the already formed phenomenon-level movie-viewing effect, Simon signaled to Amy Pascal last Friday that the additional publicity budget of 10 million US dollars will be quickly launched. The popularity of "Forrest Gump" will further spread among the media and the public. To a large extent, it has further boosted the capital market’s confidence in Daenerys Entertainment.
Therefore, on Monday, when many institutions took advantage of the opportunity of very generous book profits and began to slowly ship goods, due to the strong demand for Daenerys Entertainment stocks in the capital market, at the close of the day, Daenerys Entertainment's stock price not only did not appear what many people expected. After the correction, it rose again by 1.3%. The stock price closed at US$48.375 that day, and the market value further reached US$114.3 billion.
In the following three trading days, Daenerys Entertainment Group's stock price also continued to rise due to the further spread of the "Forrest Gump" movie viewing trend.
Finally, at the close of trading on July 8, the share price of Daenerys Entertainment Group had reached a high of US$50.25, and the price-to-earnings ratio further reached 45 times. The total market value of the group was as high as US$118.7 billion.
In just four trading days from Tuesday to Friday, the overall increase in Daenerys Entertainment's stock price has reached 5.2% compared to the closing price of the first day of listing on July 1. For a corporate giant with a market value of US$100 billion, Every percentage point increase is very rare.
On the other hand, from July 1st to July 7th, the first seven days of filming, among the three blockbuster new films last Friday, "Forrest Gump", which was originally the least promising, finally had a box office of 53.45 million in its first week. US dollars, the summer opening performance is second only to "The Dark Knight Rises".
In the early days of the word-of-mouth ban, the media gave "Forrest Gump" mixed reviews. To the audience, this seemingly absurd film hit the heart in many ways.
Not only has the word-of-mouth effect among the general public taken shape, but with the launch of Daenerys Entertainment's follow-up publicity plan, many film critics have also quietly changed their views and started to review the film again on the side of the public. Interpretation.
The phenomenon-level movie-watching craze has officially begun, fueled by various aspects.
"The Dark Knight Rises", which ranks second on the box office list, is slightly ahead of "The Dark Knight Rises" with a very slight advantage. The box office dropped by 22% in the past week. It continued to earn US$25.14 million in its fifth week of release, and the cumulative box office reached With US$297.67 million, the threshold of US$300 million is just around the corner.
Jack Nicholson's "Werewolf" finally ranked third, earning US$24.91 million in the first seven days, which was a full US$5 million less than the first-week estimate of US$30 million after the first day of filming. The great actor's turnaround The road is bumpy again.
"The Conjuring", the opening film of the Conjuring movie universe, ranked fourth on the list, with a box office drop of 27% and a further US$17.62 million, bringing the cumulative box office to US$84.16 million. Daenerys Entertainment has so far recovered all of the film's US$40 million. total production and distribution costs.
The fifth place on the list is "Phantom", a new film that Paramount has high hopes for. The box office in its first week was only 14.67 million U.S. dollars. The box office performance was better than many new films in this summer. However, considering the film's production cost of US$40 million, and the estimated total North American box office of around US$30 million, it is obviously an obvious box office failure.
Outside of the top five, "Beverly Cop 3", which opened last week with $21.96 million, had a modest start. However, the 51% drop in the next week completely extinguished Paramount's expectations. , the film only collected US$10.72 million in its second week, with a cumulative box office of US$32.72 million. It is difficult for the total box office in North America to exceed US$50 million.
The box office failure of two consecutive new heavyweight films has severely dampened the ambition of the Seagram Group behind Paramount to take root in Hollywood.
Edgar Bronfman Jr., the head of Seagram, who has been keen to transition into the entertainment industry after taking over the family business from his father, probably also realized that Hollywood is not that easy to play.
In the past, after a few years of struggling after buying Universal from Panasonic, Seagram re-sold Universal to the French Vivendi Group. Later, it was transferred again and was taken over by General Electric and merged into NBC Universal. Even eventually settling on Comcast, Universal is the major Hollywood studio that has changed hands the most since the 1990s.
Now, although he will not give up because of the failure of a summer movie, in Simon's view, the Seagram Group's Hollywood ambitions will eventually fail.
Speaking of the changes of hands of Hollywood entertainment giants, during this period, probably stimulated by the successful listing of Daenerys Entertainment, someone once again became interested in major Hollywood film companies.
This company happens to be the French Vivendi Group, and its acquisition target is even more interesting, Disney.
You know, in the past, Disney was the only major Hollywood film company that did not experience a change of hands after the wave of acquisitions and mergers began in the 1980s.