After telling Girl A to continue paying attention to the follow-up to "Warcraft" and discussing some other things, Alison left the study and Simon looked at the box office data report for the past week in his hand.
From July 15th to July 21st, the third week of "Forrest Gump"'s release, the box office dropped only 18%, and it continued to dominate the single-week box office list. In the past week, it earned 38.97 million U.S. dollars, and the cumulative box office reached 100 million. $39.95 million.
True Lies ranked second on the charts in its second week of release.
Since there was no strong new film opening on July 15, "True Lies" also maintained a very good 25% box office decline in the second week, earning another US$30.59 million, with a cumulative box office of US$71.42 million. It will be very easy for the domestic box office to exceed 100 million US dollars.
Quentin Tarantino's "Romeo Bloods" ranks third on the list.
The film's first-week box office exceeded the general expectations of the distribution department of Gomen Pictures and the outside media. Relying on Quentin's unique personal style and good publicity and distribution by Gomen Pictures, the film's first-week gross was close to US$12,000. The box office revenue in the first seven days was as high as 23.97 million U.S. dollars.
As a crime drama film that deviates from the commercial mainstream and is rated R, because it adopts a relatively saturated opening screen size of 2031, based on the initial reputation of the film and audience feedback, the promotion team originally predicted that the film will probably be in theaters in the first week. It is between 8,000 and 10,000 US dollars. The first-week box office is expected to be around 18 million US dollars, and the total North American box office is expected to be 50 million US dollars.
Now, the box office in the first week is 23.97 million US dollars, which is more than the original forecast of 6 million US dollars. If it can follow a long-term box office trend with a relatively moderate decline, "Bloody Romeo" may even hit the 100 million yuan box office threshold.
In comparison, the production cost of "Bloody Romeo" was US$15 million, and the publicity budget was only US$10 million, with a total investment of US$25 million.
The first week's box office revenue was US$23.97 million. According to the theater chain's tiered accounting rules, just the first two weeks were enough for Daenerys Entertainment to recover all costs and achieve profitability.
There is no information about the original "Bloody Romeo" in Simon's memory, which shows that this film failed to make any splash in the original time and space.
This time, the director was changed, the script was revised, the production specifications were improved, and a group of big names were invited to make guest appearances. Unexpectedly, it went straight towards the classic level in film history.
In the past, Quentin should have become famous in one fell swoop with "Pulp Fiction" this year. Now, although "Pulp Fiction" was taken away by Simon in advance, this time "Romeo Bloody", regardless of whether it can eventually break through 100 million, is a hot seller. The box office success will allow Tarantino to advance to the ranks of Hollywood's first-tier directors.
"The Dark Knight Rises" ranks fourth on the charts in its seventh week.
In just the past week, the box office of this super blockbuster dropped only 13%, collecting another US$16.19 million, with a total box office of US$332.47 million.
Still maintaining such vitality more than a month after its release, "The Dark Knight Rises" has a high chance of hitting a total domestic box office of US$400 million. Once successful, the film will become the second film to exceed $400 million at the local box office after the DC Cinematic Universe's opening masterpiece "Batman Begins."
"The Conjuring", which ranks fifth on the list, saw a box office drop of 23% in its fifth week of release, taking in US$9.35 million. Its combined box office has successfully crossed the threshold of the 100 million yuan box office club, reaching a total of US$105.66 million.
At the same time, "The Conjuring" has become Daenerys Entertainment's fourth direct-release film this year, following "Four Weddings and a Funeral", "Stargate" and "Forrest Gump", with a box office of over 100 million. In 1994 Of all the six movies that have entered the billion-dollar club this year, the other two, "The Dark Knight Rises" and "Speed", are also inextricably linked to Daenerys Entertainment.
Not only that, here are the lists for this week.
The first place was "Forrest Gump", the second place was "True Lies", the third place was "Bloody Romeo", the fourth place was "The Dark Knight Rises", the fifth place was "The Dark Knight Rises" spiritualism".
The five films are either direct releases from Daenerys Entertainment or collaborations between Daenerys Entertainment and other studios.
Basically, it can be said that the top five on this week's list are all occupied by Daenerys Entertainment.
Even though Daenerys Entertainment Group has been strong enough in recent years, this is the first time that this phenomenon has directly dominated the top five in the weekly box office list.
Films such as "I Love Trouble", "Werewolf" and "Phantom" released at the same time were obviously impacted by films produced by Daenerys Entertainment.
"I Love Trouble", which ranked fourth on the list last week, fell behind "The Conjuring" this week with a 39% drop and a box office of US$7.43 million, ranking sixth.
Jack Nicholson's "Werewolf" also saw a sharp drop of 41%. The box office revenue in a single week was only 6.75 million US dollars, ranking seventh on the list. The cumulative box office of the film in the three weeks of release was only 43.11 million US dollars. It didn't live up to the $50 million production budget.
Paramount's new film "The Boys", which was released at the same time as "Romeo Bloods" on July 15, only had a box office of US$5.63 million in its first week, ranking eighth and failing to make any splash.
The ninth-placed "Phantom" and the tenth-placed "Beverly Cop 3" had a single-week box office of US$4.93 million and US$3.13 million respectively. As the box office is getting lower and lower, they are already close to the next level. Not far.
At the same time, the new box office week that starts today can be regarded as the last climax of the summer season.
The two new films "The Wire" and "The Pursuit" are both very substantial.
The crime action film "The Wire" is led by two great actors, Robert De Niro and Al Arsino, and also stars Val Kimmel, Jon Voight, William Fichtner and many other talented actors. On the first day of the large-scale production, it received a classic-level comprehensive media score of 8.6 points. This reputation is comparable to last week's "Bloody Romeo" which scored 8.7 points.
In addition, the final production cost of "The Wire" reached a blockbuster level of $60 million due to the participation of a series of big names.
Because the film is 171 minutes long, close to 3 hours, the promotion team of Daenerys Pictures did not follow the regular full-scale release model of commercial films, but gave an opening of 2105 yuan similar to "Bloody Romeo" Compared with the current opening screen size of blockbusters, which is generally close to 3,000 pieces, the screen size has been reduced by nearly 1,000 pieces.
Harrison Ford's "Pursuit" is the last part of the novelist Tom Clancy's Cold War anti-terrorism trilogy. The first two "The Hunt for Red October" and "Patriot Games" were both box office hits. , the production cost of this trilogy finale reached US$65 million, and the producer Paramount Pictures also provided 2,963 opening screens.
In the front cabin study of a Boeing 767.
After reading this information, Simon's first reaction was to worry about the box office performance of Daenerys Entertainment's films so far.
Of course it's not because it's too bad.
But because it's too good.
From the beginning of 1994 to now, all the films that have entered the 100 million yuan box office club are related to Daenerys Entertainment Group, which completely gives the impression that other Hollywood studios are not allowed to survive.
Not only that, there is even an unexpected "Bloody Romeo". If this film reaches more than 100 million yuan, consider "The Haunting of the Morgue", "Toy Story 2", "Monster in Disguise" in the second half of the year. Jay" and "Suicide Squad", the top ten in this year's box office rankings, are likely to be rounded out by films related to Daenerys Entertainment.
This is definitely not a good thing.
Simon can only hope that "Pursuit", which opens today, will be more successful, or that one or two box office dark horses will emerge from other studios in the second half of the year.
As for "Bloody Romeo" and this week's "The Wire", Simon quickly made a decision not to add any additional publicity budget. The box office of "Bloody Romeo" should be kept within the 100 million yuan threshold. As for Simon personally I like "The Wire" very much. If this movie has a good chance of crossing the 100 million yuan threshold if the promotion strategy is right, I can only give up some ideas.
In fact, for this reason, Simon only approved a promotion budget of US$20 million for "The Wire" in advance.
The North American box office cannot exceed 100 million, and "The Wire" with a total budget of 80 million US dollars will definitely not be able to recover its costs in the local market. However, in my memory, the overseas box office of this movie is very good. The global box office is added up, and the production and promotion are basically recovered. Budget is not a big problem.
As for profits, it also depends on subsequent video tapes and other peripherals.
The 3-hour classic crime action movie is more suitable for home viewing on videotape.
However, plans never seem to keep up with changes.
The second thing happened.
Early Saturday morning, a film critic for the Los Angeles Times suddenly published an article called "The Year God Wanted to See Movies in 1994."
The title was all too familiar to Simon.
In the original time and space, 1994 was rated as the year God wanted to watch movies. That year, "Forrest Gump", "The Shawshank Redemption", "Pulp Fiction", "True Lies" and so on appeared in Hollywood. A series of classic films that can be recorded in film history. In addition to Hollywood, films such as "Four Weddings and a Funeral", "Blue, White and Red Trilogy", "Ashes of Time", "It's Always Sunny", etc. They are equally shining in their respective fields.
This time, however, the Los Angeles Times article was no coincidence.
At a high-level gathering of Daenerys Entertainment after the release of "Forrest Gump" some time ago, Simon casually chatted with Amy Pascal, Ella Deutschman and others about this statement, although only 1994 had passed. Half, but counting, both inside and outside Hollywood, this year has indeed produced enough classic movies.
On the other hand, Simon only discussed with Amy the idea of suppressing his films to reduce the number of members of the 100 million yuan box office club. Other senior executives did not know Simon's thoughts.
This kind of thing is not suitable to be put on the table with great fanfare.
However, Ella Deutschman, who has become increasingly good at word-of-mouth marketing in recent years, took Simon's words at the party to heart. Yesterday, "The Wire" was released and once again gained a classic level of media reputation. Deutschman Mann quietly concocted this article to spread the idea that "God watches movies."
After the two blockbusters "The Wire" and "The Pursuit" on July 22, there will be no other heavyweight films released this summer, and the follow-up will be the time for existing films to make full use of themselves.
Without the stimulation of new films, the market will inevitably cool down.
Now, with the release of the article "The Year God Wanted to Watch a Movie in 1994", coupled with the secret fueling of Daenerys Entertainment, it has quickly become a hot topic.
In order to avoid the suspicion of self-promotion, the scope of the article is very wide. Most of the outstanding films produced this year in and outside Hollywood are mentioned, and many popular projects around the world that have not yet been released are also included.
Of course, the focus is still on Hollywood.
So far this year, various traditional genres in Hollywood, such as romance such as "Four Weddings and a Funeral", comedy such as "Planet", science fiction such as "Stargate" and "The Dark Knight Rises", action There’s “Speed,” “True Lies,” and “The Blind Side,” there’s drama like “Forrest Gump,” horror like “The Conjuring,” crime like “Romeo Bloods” and “The Wire,” even if it’s a solo effort The film industry has also produced masterpieces such as "Crazy Clerk".
Well, a lot of that has to do with Daenerys Entertainment, but, regardless, it's been a fruitful year for the world of film.
It was as if God suddenly wanted to watch movies, so so many classics appeared.
After the article was published, many newspapers, television and Internet media expressed their opinions on this topic.
Although there are some ridicules and objections, under the guidance of Daenerys Entertainment's strong public opinion, mainstream opinions generally agree that this year is a super movie year.
Affected by this wide-ranging social topic, even many ordinary people who have not had the habit of watching movies for a long time have entered the cinema. And some viewers who have already enjoyed a feast of blockbusters in this summer, in order not to leave any regrets this year ', and started buying tickets again.
As a result, as the topic of July 23 continued to spread, the North American film market once again experienced an obvious climax of movie viewing.
As long as there are sufficient media resources, it is not difficult to mobilize public emotions, and the general public often has an obvious herd mentality.
In Simon's memory, many movies across the ocean that achieved box-office miracles were caused by the phenomenon after the audience's emotions were aroused.
Human nature is common.
Even though the North American film market has a century-old history and is far more mature than other regions, audiences are still easily influenced by public opinion factors.
The most typical one is the DV horror film "Blair Witch" that Simon remembers. This mediocre horror film that many viewers have no interest in watching a second time is actually a mere 6 The film cost US$10,000 and sold nearly US$250 million in global box office.
In this time and space, Simon's first film "Run Lola Run" was also due to the strong topicality of his 18-year-old talented director at the time, which triggered a movie-going craze and eventually created a box office performance of more than 200 million US dollars in North America.
A man of two generations who happens to have a lot of experience in the film industry, Simon has been instilling the 'event effect' marketing technique into Daenerys Entertainment's team over the years.
Gomen Pictures' "God Wants to See a Movie in 1994" can be described as another classic application of the "event effect".
Although the effect was not too obvious on the weekend when the topic first started, according to data feedback from Daenerys Entertainment's self-operated theaters, the number of moviegoers on weekends has increased significantly compared with expectations.
As long as it is operated properly, it will not be a problem for this topic to continue until the end of the summer season at the end of August.
Not only that, there is still less than half a year until the end of 1994. In the following Halloween period, Thanksgiving period, and Christmas period, as long as there are outstanding films, this topic will be mentioned repeatedly, constantly stimulating the audience's desire to watch movies. .
In the end, just this seemingly simple topic marketing can add hundreds of millions of dollars in additional box office revenue for Hollywood in the rest of the year.